Amazon Black Friday strategy

Amazon

20 Dec

Estrategia de Black Friday en Amazon

Amazon Black Friday strategy

Black Friday, a period when retailers pull out all the stops with irresistible offers made for shoppers. If you want to succeed and take advantage of this opportunity to increase your sales, here’s what your Amazon Black Friday Strategy should look like. Stock forecast The number of customers who decide

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20 Dec

Amazon FBA 2023

Amazon FBA 2023: The Future of Online Marketing

If we talk about e-commerce, we are talking about Amazon. The Marketplace par excellence has not stopped growing and welcoming new sellers, as well as new buyers with more than 300 million active accounts. And it is not surprising to hear praise for Amazon, as 76% of sellers are profitable,

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19 Dec

Amazon Brand Regstration- Everything you need to know!

If your business is already on Amazon or you want to get started in this Marketplace, Amazon Brand Registry is a vital step. With such registration, you will prevent other users from using your trademark, or even from registering it before you and, therefore, you will be forced to change

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19 Dec

LOS MÁS VENDIDOS EN AMAZON EN BLACK FRIDAY 2022

Best Sellers on Amazon on Black Friday 2022

Black Friday is over and has made it clear for another year that online sales are on the rise. This 2022, the online channel option to make purchases has increased by 2.9%, more than 2021, a year that also witnessed an increase in sales through the online channel. The trend

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19 Dec

¿Qué es Amazon OTT y cómo ayuda a tu marca?

What is Amazon OTT and how does it help your brand?

Advertising is taking new paths and forms, just as users are taking new paths with the formats and types of content they consume. The advertising options that Amazon offers to its sellers, such as Display Ads, Sponsored Brands or Sponsored Products, help sellers to increase the visibility of their products

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19 Dec

Amazon Best Seller Rank

Amazon Best Sellers Rank: What It Is and How to Improve It for More Sales

If you’re an Amazon seller or considering joining this e-commerce platform, it’s essential to understand the “Amazon Best Sellers Rank” (BSR). This number can make a significant difference in the success or stagnation of your sales on Amazon. In this article, we will provide you with detailed information on how

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10 Nov

Registro de marcas de Amazon

¿Cómo registrar tu marca en el Registro de marcas de Amazon?

Si tu negocio ya se encuentra en Amazon o deseas iniciarte en este Marketplace, el Registro de marcas de Amazon es un paso vital para tu negocio. Con dicho registro, conseguirás evitar que otros usuarios usen tu marca, o incluso, que la registren antes que tú y, por lo tanto, te veas

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24 May

How to manage returns on Amazon?

Refunds on Amazon The difference between an Amazon refund and other procedures is the entity that controls the outcome of the claim. With most Amazon protocols, the buyer will contact Amazon directly through Amazon Pay. However, with a return on Amazon, it is the bank that establishes the outcome of

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23 May

How to use Sponsored Brands Ads on Amazon?

1. What are sponsored brand ads on Amazon? Sponsored Brands Ads on Amazon, formerly known as Amazon header search ads, are banner ads that display our brand logo, custom tagline and various products, usually at the top of Amazon search results. Once clicked, sponsored brand ads will send customers to

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19 May

Optimize images for products on Amazon

How can we optimize images on Amazon? One of the most relevant elements to boost online sales is to optimize images on Amazon, since it is the first point that catches our attention at first, both in Amazon results and within the product data sheet. Then we would continue to

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18 May

BuyBox

What is the Amazon Buy Box?

Dicho sensillamente, la Buy Box de Amazon es la gallina de los huevos de oro. De hecho más del 78% de las ventas totales de Amazon se realizan dentro de la Buy Box, y esa es la razón por la que éste representa un inmenso valor a cualquier vendedor competitivo

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11 Aug

tacos

Acos vs TAcos: Differences and Relationships

All Amazon sellers who create payment campaigns on Amazon have heard of ACoS, but recently, more and more people are talking about TACoS, which has some key differences from Acos.

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22 Jul

Epinium Tool – Version 1.5.3 – Usability Improvements

As always, we want you to know about the improvements we make to our tool; Thanks to a teamwork between developers and users, our tool reflects even more the needs of Amazon sellers.

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08 Jul

Best Tips to Manage Amazon Products Out of Stock

Even the most prepared, well organized Amazon seller can face Out-of-Stock Inventory. Amazon products out of stock can affect very badly your performance since the situation provides customers with a bad experience and you lose sales and Amazon SEO rank while your competitors continue to grow and increase their Amazon

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28 May

One Stop Shop, OSS | VAT

From July 1st, 2021, the application of the mini one-stop shop will be expanded, passing through a “one-stop shop” (One Stop Shop, OSS).

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20 May

AMAZON PRIME DAY 2021: How to Be Prepared

According to Olsavsky, the Olympics, which are taking place in Japan, will put the supply chain even more under pressure, with possible delays in deliveries. Moreover, Olsavsky said that "July is a holiday month, so it might be better for customers and sellers to experience another time frame for Prime

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13 May

The Data Breach Has Revealed Amazon Fake Reviews

A recent data breach has exposed a widespread scam involving fake reviews on Amazon. The fact has revealed that more than 200,000 people are involved in unethical activities in the online retails industry; they are providing fake reviews in exchange for free products.

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06 May

Top 6 Digital Marketing Metrics to Track on Amazon

Why is it important to know which digital marketing metrics to track on Amazon? Marketing metrics give you a clue of whether your campaign is reaching the KPIs established before, or not

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29 Apr

How to Be Retail Ready Thanks to Epinium

In this article we will talk about how our software Epinium can help you with the Retail Readiness Amazon. We will show you what you can do step by step.

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22 Apr

Epinium: Campaign Optimization Tool

Recently we asked you to let us know what is the most important tool to manage your Amazon Account, from your perspective. What emerged from this poll was: Campaign Optimization tool.

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