You will be able to carry out a fast and efficient Accounts audit, both in SEO and in PPC. In Seo, you can filter by total characters of titles, search terms, descriptions and bullets. It will be very useful to know which item needs to be optimized and the specific amount of characters to implement. On the other hand, in Analytics you have the performance graphs segmented by multi-campaign strategy, concordance and location. In this way it will allow you to extract performance conclusions about sales, cost and ACOS from more generic to more specific (from campaign to advertised products).
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Likewise, you can export the information to an Excel file to present to your client all the optimization to be carried out.