Amazon PPC advertising encompasses three main categories: Sponsored Product Ads, Sponsored Brand Ads, and Sponsored Display Ads.
Sponsored Product Ads: These advertisements can appear in multiple locations throughout search results and on product pages, contingent on relevant keywords or products.
Sponsored Brand Ads: Positioned above search results, these ads feature a minimum of three products along with your brand logo and copy. This category also includes video advertisements.
Sponsored Display Ads: These advertisements are prominently displayed on product detail pages, either at the top of the page or below the product bullets or Buybox. Retargeting campaigns are also available within this campaign type.