Amazon Ads Management with Artificial Intelligence

Boost your sales, maximise the profitability of your products without wasting your time. Epinium creates, launches and optimises Amazon Ads using sophisticated artificial intelligence algorithms.

Amazon Ads Management with Artificial Intelligence

Brands and Agencies are getting great results
on Amazon Ads
with Epinium automation

Focus on strategy,

Automate daily actions

Whether you are starting out or looking to increase sales, expand market share in the category, or raise awareness, Epinium’s algorithm can help you achieve your goals. Set your target ACoS and desired daily budget; Epinium will take care of the rest.

Every € counts

Don't waste your advertising investment

Reduzca los costes haciendo que cada euro cuente. Reduzca automáticamente las pujas en las palabras clave que no rinden o en los productos con bajo inventario. Los múltiples ajustes automatizados de gestión del presupuesto permiten maximizar el retorno de la inversión en función del tráfico, el gasto y el rendimiento.

Reduce costs by making every euro count. Automatically reduce bids on keywords that do not perform or on products with low inventory. Multiple automated budget management adjustments allow maximizing the return on investment based on traffic, spending, and performance.

You can't compete with technology

leverage Artificial Intelligence to enhance performance on Amazon Ads.

Boost your sales on Amazon Ads

Achieve targeted profitability and optimize your time

Express campaign creation

Save time on structure creation, Epinium does it for you,

Performance-based automations

Automated bid optimization with artificial intelligence 24/7

ll markets and accounts

Launch campaigns for all countries, for Sellers and Vendors

Maximize your profits

We will allocate more investment to the campaigns that convert the most

Avoid doing prior Keyword Research

The algorithm discovers keyword and product segmentations for you.

Specialised Amazon software

OFFICIAL PARTNER

amz-verified-partner-badge

"COMPARATIVE CAMPAIGNS

AI VS MANUAL

Increase in impressions by 3.5x

Increasing impressions by 3.5 times on Amazon Sponsored Products ads can have five key benefits

  1. Greater visibility and brand recognition.
  2. Increase in quality traffic.
  3. Improved competitiveness in the Amazon market.
  4. Collection of valuable data for analysis.
  5. Optimization of advertising costs for a better return on investment.

Slight increase in differential CPC

Increasing CPCs to gain more visibility and appear in placements with a higher CTR, such as ‘Top of Search’ on Amazon, can offer several benefits:

    1. Greater visibility and high-quality traffic: By increasing CPCs, your ads will be displayed more frequently and in prominent locations.
    2. Higher conversion rate: Appearing in places with a higher CTR means that users who click on your ads are more likely to be highly interested in your products.
    3. Dominance in competition: Increasing CPCs allows you to compete more effectively with other sellers in the same space.
    4. Increase in sales and ROI: Despite higher advertising spending, you may see a significant increase in sales. If the increase in CTR and conversion rate is significant enough, it will be reflected in the ROAS.

Increase x2.5 average ticket per campaigns

Increase CPCs to increase impressions and focus on multi-sell and high average ticket strategies can:

  1. Drive cross-selling.
  2. Encourage multiple purchases.
  3. Retain customers and build loyalty.
  4. Maximise profit margins.
  5. Facilitate sustainable growth.

Similar profitability with more volume

Increase CPC for more impressions and multiple sales and high ticket strategies:

  1. Helps rank more KWs from the same semantic field of your ASIN and generate more organic visibility, hence improved TaCoS.
  2. Increases sales and profitability.
  3. Improves advertising efficiency.
  4. Reduces CAC.
    Facilitates scalable growth.
  5. Strengthens competitive position.

Sample comparative data

BOOSTING THE FIRST 20 DAYS OF THE LAUNCH OF THE IA CAMPAIGNS

21 %

33%

45%

38%

17%

ORDERS

CONVERSION RATE

ROAS

REVENUE

IMPRESSIONS

Choose your strategy and let's fly!

100% Self-generated

We take care of creating the campaigns without you having to add any kind of segmentation. You only have to fill in the following fields: 

Daily budget, % aCoS target, Products to be advertised.

Migrated from existing

Just select which campaigns you want to migrate to our artificial intelligence and we will automatically get the products to advertise, budget, segmentations and bids that you already had before. At the end you will be able to pause the original campaigns so that they are not cannibalized by the new ones. 

Own Segmentation

If you know how to create a keyword research, with this method you will save a part of the time and money that our automatic campaign would invest in finding those keywords that best fit your products.

What do Epinium users think?​

We work with small and large brands to make their lives easier.

Your Success is our Goal!

Maximaze your Sales on Amazon with Epinium

Request a DEMO with an Amazon Expert

Frequently Asked Questions (FAQ)

The majority of Sponsored Ads on Amazon operate under a Cost-Per-Click (CPC) model, which means you are charged by Amazon each time a user clicks on your ad. Sellers can determine their bid for keywords and make budget adjustments as required.

Amazon Pay-Per-Click (PPC) software enables sellers to feature their products in Amazon’s search results or product detail pages. A PPC solution helps sellers maintain control over keyword bids (how much they’re willing to pay per click) and their budget (how much they’re willing to spend on ads in a given day).

The pricing for Amazon PPC can vary depending on factors such as competition, product category, and your chosen keywords. Typically, each click costs less than $2.

Engaging in Amazon’s PPC advertising can be a highly effective strategy to introduce new products and enhance the flow of visitors to your product listing, ultimately guiding potential customers toward making a purchase decision.

Amazon PPC advertising encompasses three main categories: Sponsored Product Ads, Sponsored Brand Ads, and Sponsored Display Ads.

Sponsored Product Ads: These advertisements can appear in multiple locations throughout search results and on product pages, contingent on relevant keywords or products.

Sponsored Brand Ads: Positioned above search results, these ads feature a minimum of three products along with your brand logo and copy. This category also includes video advertisements.

Sponsored Display Ads: These advertisements are prominently displayed on product detail pages, either at the top of the page or below the product bullets or Buybox. Retargeting campaigns are also available within this campaign type.

Distinguishing between Amazon SEO and Amazon PPC involves understanding that Amazon SEO aims to enhance your product listing’s visibility organically by optimizing it to appear at the top of Amazon search results for relevant keywords. This process doesn’t involve paid advertising.

In contrast, Amazon PPC is the paid approach to boosting your product’s exposure, where you pay Amazon for each click directed to your product listing.

Amazon’s Demand-Side Platform (DSP) opens up avenues for sellers to expand their Amazon advertising strategy. It does so by offering advanced targeting capabilities, precise control over Amazon’s audience, and increased display ad placements across Amazon’s owned-and-operated inventory.

Amazon PPC with Epinium’s AI refers to the utilization of Epinium, a software platform designed to streamline the creation and optimization of advertising campaigns on Amazon. This tool offers in-depth insights and the capability to automate various tasks, resulting in time savings and an improved return on investment (ROI).

© 2024  Epinium. All rights reserved