If you are looking for a way to expand your business but don't have enough resources to invest in your activity, Amazon can be an opportunity. Learning how to sell on Amazon is not that difficult and you don't even need a lot to invest.
Next to the Roas metric we have another very important metric which is the ACoS. If you are an Amazon seller you can't be unaware of this metric. On the contrary, if you have never heard of it, we are now going to explain it in more detail.
Simply put, Amazon's Buy Box is the goose that lays the golden egg. In fact more than 78% of Amazon's total sales are made within the Buy Box, and that's why it represents immense value to any competitive seller.
For sellers on Amazon, protecting your products with trademarks is critical to the success of your business. If you are going to sell on Amazon you must know and be able to secure the intellectual property of your brand or work. Do you know how to register your trademark on Amazon?
Product reviews, other customers' shopping experience and product feedback can help the user decide to buy one product or another. There is now an Amazon's Choice Badge that can also influence users' purchasing decisions.
If you want to start selling on Amazon you can't miss the ASIN. The ASIN code of Amazon Amazon Standard Identification Number, is a combination of letters and numbers that serves as a unique identifier for each product sold through the platform.
Amazon's Bullet Points are short phrases that collect the main features of a product and are displayed on the product detail page, just below the product name and price, and therefore in a very relevant position.