Epinium: Campaign Optimization Tool

Recently we asked you to let us know what is the most important tool to manage your Amazon Account, from your perspective. What emerged from this poll was: Campaign Optimization tool. So, we are here to talk about our Amazon PPC Management Software, which allows you to set up, manage and optimize your campaigns.

How to improve Amazon sales?

The way to have success on Amazon is to sell unique or limited products with competitive prices and follow all rules Amazon requires to be Retail Ready.  

Once we have accomplished all requirements, one of the most relevant aspects is to be on display to as many customers as possible. How to do that? You can create an Amazon Campaign through an Amazon PPC Management Software.

Amazon gives you the chance to activate manual or automatic campaigns to make your product be in the first page, at the pole position. By the way, we all know that it could be a bit hard to manage campaigns of different products. There are lots of things to be aware of such as, how to optimize them? What are the most researched terms? Do I have enough stock to run a campaign? What if my campaign goes out of budget?

We, at Epinium, have developed an Amazon Advertising tool to help you set up your campaign and optimize them in one place! We want to make your work easier and faster so that your productivity can grow and, as a consequence, your sales.

Optimize your PPC Campaign with Epinium Amazon PPC Management Software

Here I just want to talk about how you can optimize your Sponsored Product campaigns through Epinium, our Amazon Advertising tool. Therefore if you are interested in knowing how to set them up, I kindly recommend you to click here.

So, once you have set your campaigns up, you will be able to see all of them in one place.

First of all you can select the portfolio you will be working on, then edit the columns by filtering them with those you want to be shown. After that, select the campaign you want to optimize.

You can work on Ad Groups, Negative Keywords, Advertising Products, Search Terms and Product Segmentation. Moreover if you are running out of budget, or you don’t have enough stock to satisfy the demand, you have the possibility to pause your campaign.

In the Analytic section, you can monitor your campaign. You will find a graph that you can customize with the metrics you are interested in, and so you can do with the tables below. You can download reports and make comparisons between the results before and after your changes. 

This article only resumes what you can do with Epinium, so if you want to try it concretely we make both Free Trial and Free Demo at your disposal.

FAQ: Epinium’s Amazon Campaign Optimization Tool

What can I manage from Epinium’s Campaign Optimization tool?

Once your Amazon campaigns are set up, the tool brings them all into one place where you can work on Ad Groups, Negative Keywords, Advertising Products, Search Terms, and Product Segmentation, plus filter and select which portfolio you want to work on.

Can I pause a campaign if I run out of budget or stock?

Yes. If a campaign is running out of budget or you don’t have enough stock to meet demand, you can pause it directly from the tool instead of letting it keep spending against an offer you can’t fulfill.

What does the Analytics section show?

The Analytics section lets you monitor campaign performance through a customizable graph and matching tables, download reports, and compare results from before and after any changes you make — useful for validating whether an optimization actually worked.

Do I need to use Epinium’s PPC software to set up campaigns, or just to optimize them?

Both are covered, but they’re separate steps: campaign setup is handled through Epinium’s Amazon PPC software, and this Campaign Optimization tool is where you manage and refine the campaigns once they’re live.