Advertising is already a big business, in fact huge. Over the past three years, net sales of Amazon advertising, in particular, had grown to over $14 billion per year in combination with sales of other services in 2019. And there is a good reason for this. Amazon advertising outperforms advertising by Facebook or Google. Third-party
As the third biggest advertising internet platform in the world, Amazon advertising has become increasingly important over the last couple of years. Amazon is increasingly enhancing its advertising offerings across the platform in a bid to compete with the giants of Google, Facebook, and YouTube, which is why we are seeing constant updates and changes
In today’s blog post, we will be going through the four biggest Amazon trends to keep an eye on this year and to implement and see if it makes sense for your company or brand. Trend #1: Amazon Ads will get even more expensive As more sellers get into Amazon’s advertising platform, they expect to
In today’s blog post, we will be discussing some of the most simple yet effective tips on Amazon PPC strategies for you to implement. We gathered up the following tips: 1. Implement Surveys As of now, testing will only take you so far and you’ll need to get into surveys. You should write up a
In today’s blog post, we will be discussing the different Amazon Targeting Campaigns that exist. In order to provide you with the highest control, Amazon offers different automatic targeting campaigns for you to implement. Close Match –These Ads will be only be shown to shoppers whose searches “closely” match your products for sale Loose Match
Amazon is really stealing a big piece of the cake of Google’s advertising due to one major reason; billions of shoppers who see the platform as a shopping search engine and as a way of finding out products. This blend of customer intent, together with the large amount of data that Amazon has stored on
The sponsored products target the exact buyers who are looking for the relevant keywords.
This increases your visibility, brings in fresh buyers, allows seasonal promotions and also improves product visibility.