Top 6 Digital Marketing Metrics to Track on Amazon

Why is it important to know which digital marketing metrics to track on Amazon? Marketing metrics give you a clue of whether your campaign is reaching the KPIs established before, or not

How to Be Retail Ready Thanks to Epinium

In this article we will talk about how our software Epinium can help you with the Retail Readiness Amazon. We will show you what you can do step by step.

Epinium: Campaign Optimization Tool

Recently we asked you to let us know what is the most important tool to manage your Amazon Account, from your perspective. What emerged from this poll was: Campaign Optimization tool.

Amazon Product Detail Page | No More HTML Formatting

In order to make Amazon Product Detail Page visible to each customer, even those who have no-HTML devices, Amazon decided to stop supporting HTML tags on detail pages. Don't worry! This change will be implemented after June 8, 2021.

Software Updates | Epinium April 2021

We developed a software which helps you work faster, easier and in a proper way. People who already know Epinium, and who chose us, can benefit from our daily hard work to stay up-to-date with Amazon changes and the requests of our clients.

Amazon Inventory Adjustments | How to Manage your FBA Inventory Through Simplified FBA Inventory Rep...

Starting from the beginning of March Amazon simplified the FBA Inventory Reporting a useful and necessary tool of which Sellers can take advantage, in order to verify inventory adjustments. So let's get a look into this topic! But first, let us remind you what FBA is, and how it works.

Amazon Brand Registry & Recent Innovations

Amazon Brand Registry helps you to build and protect your brand, creating a better and unique experience for customers. It is a crucuial tool for any brands which face numeros challenges that threaten their credibility on the Amazon platform. So, what are the real benefits?

Why should you create PPC campaigns?

The key to success on Amazon is to advertise your products on the Marketplace. In this way, your brand and products will gain visibility and you will have access to a greater number of buyers on the platform. In short, Amazon PPC is a very good option to boost the

How Amazon FBA works

FBA stands for Fulfillment by Amazon. FBA is a logistics system that gives access to anyone on the planet to sell their products on the Marketplace platform. It should be noted that you have the advantage of storing them in their warehouses. In addition, the platform will take care of

How to use Search Terms effectively

Remember the importance of providing suitable search terms for customers to find your products on Amazon. In this way, you must stick to the terms they use most frequently, and thus, define the products they are looking for. Also, do not rule out the possibility of using amazon SEO software

How to improve Amazon SEO

  How to improve Amazon SEO? It is possible if we take into account a series of practices that will help us to be well positioned on the platform. From Epinium we facilitate all these processes reducing costs and time to increase Amazon sales.   Title   First, the title is the

Become an Amazon Seller

Becoming an Amazon seller will allow you to sell on the platform without it selling for you. You can sell your products without losing control of your business. In Seller Central or 3P, you manage the inventory, set the sale price and take care of making the sale in the

How to advertise on Amazon

Amazon provides advertising solutions that will improve the attraction and interaction with buyers throughout their journey. Both in the initial stage and at the time of purchase, among others. Ads appear in consumer-visible places, for example on the first page of purchase results and product detail pages. Bid on keywords

What is Amazon Business?

First of all, being an Amazon Business seller, you have the possibility of accessing current customers. Also grow your business with new customers from companies of all kinds. Likewise, you reach institutional buyers, such as non-profit organizations, universities, hospitals, etc. In addition, you can customize your company’s offers for free.

10 Good practices to sell on Amazon

Amazon is a competitive and lucrative sales platform. Moreover, it is the largest digital commerce in the world and visitors to Amazon are ready to find the most appropriate and competitive product.  In short, they are willing to buy it. In any case, if you want to increase your sales,

Amazon Launchpad: new ways to sell and grow your brand

Amazon Launchpad is a program that allows you to find new ways to sell your innovative products to Amazon customers and to grow your brand. What does it consist of? First of all, Amazon Launchpad is a program that supports entrepreneurs to launch new brands and increase sales on Amazon.

The Video format for your Sponsored Brands campaigns on Amazon

Amazon has introduced the Sponsored Brands Video tool to excel in purchase results, both on desktop and mobile devices. The goal is to increase the visibility of your brand and products while customers shop on the Amazon platform. Advertising structure Sponsored Brands new Video method has a clear and concise aesthetic. That

2020 AMAZON RESOLUTION

To sum up 2020  in Amazon, it is important to mention that the e-Commerce sector is in an expansion phase. It is true that the sector has grown in recent years, but due to the current global situation, e-commerce has experienced a boost worthy of comment. In this article, we

Amazon Attribution: Discover New Ways to Grow Your Business on Amazon

Amazon Attribution allows you to measure your ads and analyze all the information about how your marketing channels outside of Amazon are performing: in searches, social networks, videos, views, and emails that affect the purchase activity and the sales performance on Amazon. Know the impact of your digital marketing activities

Black Friday Checklist

Black Friday Checklist: Make Sure your product listings are complete before Christmas Sales!   In this post,  we will go over the Amazon Black Friday checklist that you can implement and check before one of the most important days of the year starts. PPC and indexing Check ad positions (beforehand

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