One of the most relevant elements to boost online sales is to optimize images on Amazon, since it is the first point that catches our attention at first, both in Amazon results and within the product data sheet. Then we would continue to look at other details such as the title or description.
What are the requirements, what are the best practices?
To be able to optimize images in Amazon upload pictures of our product in Amazon we will have to fulfill the following requirements:
If we have not previously fulfilled some of the requirements that Amazon asks us when uploading the product images, we will get an error code. These are related to size, focus, content and other errors.
These are some of the most common mistakes:
These are the most commonly used photos by most sellers: usually a photo of the product with a white background is used as the main image. Making the product look real and fully matching its description.
They are photographs using the product, that is to say, with models that help the user to know how to use the product or a good idea can also be to put images of people using a garment or accessory in different positions. To solve doubts about how it will look on me. They also help conversion.
It is a very interesting resource to offer additional information about advantages, operation or guarantees. Also include icons indicating extra information that even if it is in the product description, should be highlighted in the images to ensure that the user reads it.
This type of images allow us to add extra content of our brand or product, integrate images, videos and texts that add and give more information to the consumer or even offer more branding. For this we need to be a registered trademark or seller on Amazon.
Even if you have in the product description the specifications of the product measurements, it is recommended to add an image of the product compared to another product that the user knows. For example, if it is a food utensil, with some food, if it is a t-shirt with a person, etc. This will reduce the number of returns because the size has not been correct, as it will help the user to get an idea of how much the product measures.
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