One of the most relevant elements to boost online sales is to optimize images on Amazon, since it is the first point that catches our attention at first, both in Amazon results and within the product data sheet. Then we would continue to look at other details such as the title or description.
What are the requirements, what are the best practices?
Requirements to be able to optimize images on Amazon
To be able to optimize images in Amazon upload pictures of our product in Amazon we will have to fulfill the following requirements:
Faithfully represent the product, showing only what is for sale.
Image dimensions: images must have a minimum height or width of 1 000 pixels and at least 500 pixels (without exceeding 10 000) on the longest side for a correct visualization and for the customer to be able to zoom in on the image.
Background and Color : The main images must be professional photographs of the product with a pure white background (RGB of 255, 255, 255).
Format: JPEG, TIFF or GIF file extensions are accepted, although JPEG format is preferred.
Frame: The product must occupy 85% of the photo frame in the main image.
Image name: Must include the ASIN, JAN, EAN, ISBN or UPC code.
The product and all its features must be clearly visible.
No nudity or provocative images.
Models must be standing, except for babies.
They should not appear with accessories not included that may confuse the customer, or text that is not part of the product, logos, watermarks or superimposed images.
Images must match the product title.
Animated GIFs are not allowed.
It is advisable to have several photos of the same product, since having more images and views of the product helps the consumer to have more information about it and clears doubts.
Interpret error codes on Amazon
If we have not previously fulfilled some of the requirements that Amazon asks us when uploading the product images, we will get an error code. These are related to size, focus, content and other errors.
These are some of the most common mistakes:
Types of images on Amazon
Low image quality The image does not meet Amazon’s quality requirements.
Product photo out of focus.
Product scanned or photographed unprofessionally.
Product too small in the image. Product does not appear on a white background.
Product is shown inside the packaging.
Additional products are shown.
Information is missing to facilitate the purchase decision.
Product does not match the ASIN.
Wrong ASIN or variant.
Invalid file extension.
The image file is damaged or the file format is not as expected.
The image is too small.
An official image already exists for this product.
A repeated image has been uploaded.
Unknown internal error.
An image with identical ASIN and variant is already queued for review.
These are the most commonly used photos by most sellers: usually a photo of the product with a white background is used as the main image. Making the product look real and fully matching its description.
2. Photos in use
They are photographs using the product, that is to say, with models that help the user to know how to use the product or a good idea can also be to put images of people using a garment or accessory in different positions. To solve doubts about how it will look on me. They also help conversion.
It is a very interesting resource to offer additional information about advantages, operation or guarantees. Also include icons indicating extra information that even if it is in the product description, should be highlighted in the images to ensure that the user reads it.
This type of images allow us to add extra content of our brand or product, integrate images, videos and texts that add and give more information to the consumer or even offer more branding. For this we need to be a registered trademark or seller on Amazon.
5. Comparison with another product
Even if you have in the product description the specifications of the product measurements, it is recommended to add an image of the product compared to another product that the user knows. For example, if it is a food utensil, with some food, if it is a t-shirt with a person, etc. This will reduce the number of returns because the size has not been correct, as it will help the user to get an idea of how much the product measures.
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