Advertising on Amazon is an important key for Amazon sellers’ success. There are a lot of sellers, who have been selling on Amazon for a few months and still don’t see improvements in their performance. Most of the time they are not considering setting up an Amazon PPC campaign.
The A to Z Guarantee on Amazon is a resource that buyers can use when their shopping experience does not meet their expectations and they are unable to reach a direct resolution with the seller. In these situations, customers have the option to file a complaint directly with Amazon, who
With millions of users and a growing catalogue of products, Amazon is an ideal platform for sellers looking to reach a wider audience and increase their sales. However, with so much competition, standing out on Amazon can be a challenge. What is Amazon Retail media? This is where Amazon
Understanding your customers is key to success. That’s why Amazon provides sellers with an invaluable tool: Amazon Brand Analytics. What is Amazon Brand Analytics Tool? Amazon Brand Analytics is an essential tool for any third-party seller participating in the Amazon Brand Registry programme. This tool provides valuable information about customer
Are you ready to take a leap in your Amazon marketing strategies? Then get ready to get to know Amazon Marketing Cloud (AMC)! In this guide, we will reveal the secrets of this tool that can completely change your experience selling on Amazon. Discover how AMC can be the key
Amazon has introduced a new innovation on its platform: the “New Season” tag. This new functionality is designed to highlight products that have been recently launched, offering sellers a unique opportunity to increase their visibility and attract more potential buyers, which will ultimately improve their click-through rate (CTR). The Importance
Amazon’s impressive track record in the advertising world Amazon has experienced a meteoric rise in the advertising business over the past eight years. If we compare the annual advertising costs of the big three players – Amazon, eBay and Alibaba – between 2014 and 2022, Amazon stands out as the
Amazon continues to innovate and improve its delivery services to provide a better experience for its customers. Recently, the company announced the launch of its new local delivery programme called Amazon Hub Delivery, which aims to strengthen its last mile delivery network in the US. The programme will focus on
Amazon continues to innovate the online shopping experience. Recently, it has introduced a new feature in its Sponsored Brand Ads that has generated a lot of buzz among sellers and shoppers. This unique feature is the display of the “Average Product Rating and Reviews” directly in the Sponsored Brand Ads.
Amazon, has announced a major move that will directly affect products under $10. Starting 29 August, the company will eliminate the “Small and Light” programme, which was previously used by sellers for these items. Amazon stated its commitment to offer more competitive rates for low-cost products. As of 29 August,
With this new multiple BuyBox, available only in the Desktop version, Amazon significantly simplifies the purchasing process when you want to buy several products at once. Previously, if you wanted to buy multiple items on Amazon, you had to add the first item to the shopping cart and then return
Robinhat, the brand that fills operating theatres and healthcare environments with colour, positions itself on Amazon with the help of Epinium and manages to increase turnover by 70% compared to before selling on Amazon. Robinhat’s philosophy has always been and always will be to humanise healthcare environments and make medical
The recent introduction of new choice badges has brought major changes to the way shoppers perceive and choose products on Amazon. These special tags, which highlight products recommended for quality and competitive pricing, now feature a new category called “Popular Brand Choice.” These changes also have a significant impact on
The software company Epinium, based in Mataró, which helps brands and agencies with sales on Amazon to improve their results with artificial intelligence, has closed a €500,000 round with the participation of Banco Sabadell through BStartup. The operation has been led by LLYC Venturing, and also has the participation of
Are you looking to expand your Amazon business to other international markets? Internationalisation is one of the most effective strategies to increase your revenue and consolidate your brand in today’s globalised world. However, to achieve true internationalisation on Amazon, it is important not only to translate your listings into other
Do you want to expand your Amazon business beyond your home country? Would you like to reach new international markets and sell worldwide? If so, you need to translate your Amazon listings into other languages. But what exactly does Amazon listing translation mean, how does it work and what benefits
Acting as an independent seller through Seller Central is not the only way to make money with Amazon. You can also choose to sell your products directly to Amazon and they will sell your products for you. It’s the difference between being an Amazon Vendor and an Amazon Seller, each
If you are selling products on Amazon FBA, one of the most important management tasks is to find out your profitability. During the product research phase, you will need to do some research and calculations to estimate the potential of a product before launching it. You will need to take
How can we optimise images on Amazon? One of the most important elements to boost online sales is to optimise images on Amazon, as it is the first point that captures our attention at first, both in the Amazon results and in the product data sheet. Then we would continue
Are you an Amazon seller looking for tools to improve your sales and visibility on the platform? Selling on Amazon can be a challenge, especially if you don’t have the right tools. In this article, we will compare AMZScout and Helium10, two popular selling tools on Amazon, to help you
