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Helium 10 Alternative

Looking for a Helium 10 alternativebuilt for EU marketplaces and agencies?

Helium 10 is built around keyword research tools for the US market. Epinium is built around AI automation for brands and agencies selling on European Amazon marketplaces — with retail media, listing AI, and autonomous PPC in one platform.

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What our clients say

Epinium on G2
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Amazon App Store
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Amazon Verified Partner
500+ brands and agencies chose Epinium over other tools
KiliagonPepsiKoroshiNutribenJordi OrdóñezGerminalRoicosFotoprixnut&meHumydryBigBuyEduca BorrasFlowerKook Time
500+
brands switched to Epinium
6
EU marketplaces covered
40%
avg ACOS improvement
24/7
AI execution — no manual rules
Why brands switch to Epinium

What Epinium does thatHelium 10 doesn't.

Helium 10 gives you data. Epinium acts on it — automatically, continuously, and with a focus on European marketplaces where it matters most for your business.

Autonomous PPC Agent

Epinium's AI Agent optimises bids, harvests keywords, and manages negatives 24/7 without manual rules. Helium 10 requires manual execution on every insight it surfaces.

EU Marketplace Focus

Epinium is built for Amazon Spain, Italy, Germany, France, and UK — with localised keyword data and marketplace-specific insights. Helium 10 is US-first.

AI-Native Platform

Epinium is AI-native from the ground up. Every feature — listing rewriting, bid management, content generation — is powered by purpose-built AI, not retrofitted.

Agency Multi-Client

Manage multiple brand accounts from one workspace with client-level reporting. Helium 10 lacks the multi-client agency workflow that retail media teams need.

Multi-Marketplace Sync

Optimise listings and campaigns across all your Amazon marketplaces simultaneously from a single platform — no manual marketplace-by-marketplace updates.

EU AI Act Compliant

Epinium operates under EU data privacy standards. Your data stays in Europe and is never used to train AI models without your consent.

Feature comparison

Where Epinium goesbeyond keyword research.

Helium 10 excels at helping you find keywords. Epinium acts on them — automatically optimising your listings, ads, and analytics across every EU marketplace.

Analyse

Deeper analytics, actionable insights

  • Unified P&L per ASINSee total revenue, advertising cost, and estimated margin per product — not just raw sales figures. Know which ASINs are actually profitable.
  • Share of voice trackingMonitor your organic and paid search presence for target keywords over time. Understand if your market position is improving or eroding versus competitors.
  • Anomaly detection & alertsGet alerted the moment ACOS spikes, a campaign pauses, or a listing gets suppressed — before it costs significant revenue.
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Advertise

AI that executes — not just recommends

  • Self-managing PPC campaignsSet your ACOS target and the AI manages bid adjustments, keyword harvesting, and negative pruning every hour — with no manual follow-up required.
  • Retail media strategy layerEpinium surfaces Sponsored Brand and DSP opportunities aligned to your business goals — not just individual keyword optimisations.
  • Cross-marketplace campaign managementRun and optimise Amazon advertising across EU marketplaces from one consolidated campaign view — ideal for brands with pan-EU presence.
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Optimise

Listings AI writes and monitors for you

  • AI listing rewriterEpinium rewrites titles, bullets, and backend keywords using competitor analysis and search data — not just a keyword insertion tool.
  • Keyword index monitoringKnow exactly which keywords each ASIN is indexed for across every marketplace. Spot ranking gaps and fix listings proactively.
  • A+ content generationGenerate A+ modules and brand story content in multiple languages with AI — covering every EU marketplace from a single workflow.
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Free Amazon's new 75-character title rule

Free playbook: rewrite your Amazon titles before July 2026

Amazon caps titles at 75 characters and adds a 125-char Item Highlights field, enforced worldwide from July 2026. Get the step-by-step playbook to rewrite your catalog without losing keywords, ranking or compliance.

Get it →

★★★★★

With a vast catalog and little time, we trusted Epinium to optimize our listings. This led to increased organic sales and improved advertising performance through AI, allowing us to focus on growing our business.

Alberto Feria

Alberto Feria

CEO, Alfa Holding

★★★★★

With Epinium, we are able to save a lot of time editing our clients' listings thanks to its bulk editor and Artificial Intelligence. We are able to take care of their strategies.

Miriam Larrosa

Miriam Larrosa

CEO, Roicos

★★★★★

Our expectations were certainly exceeded. Everything is just so well thought out, and snappy. Their support team is excellent too!

Neus Dominguez

Neus Dominguez

Marketplace Manager, Labbox

★★★★★

We use Epinium every day to monitor the status of all our ASINs across all marketplaces and improve our SEO very productively. An indispensable tool that lets us manage a much larger catalog than we imagined. Worth every penny.

Oriol Penya

Oriol Penya

Organic Beauty Brands

★★★★★

It is impossible to calculate the hours Epinium has saved me managing customer catalogs. I've modified catalogs of up to 3,500 SKUs and run SEO audits comfortably from the same panel.

Jordi Ordóñez

Jordi Ordóñez

Amazon Consultant

★★★★★

Epinium's ability to analyze and adjust ads in real-time based on performance has enabled us to maximize ROI and achieve our business goals more effectively. Without a doubt, I recommend Epinium to any seller.

Edgar Alvarez

Edgar Alvarez

Head eCommerce, BANDAI Entertainment Europe

Try the Helium 10 alternative that actually executes for you.

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Frequently asked questions

Is Epinium better than Helium 10?

It depends on your use case. Helium 10 excels at keyword research tools for US-focused sellers who want to do manual research and execution. Epinium is better if you sell on EU marketplaces, run an agency with multiple clients, or want AI to automate the execution — not just surface data you still have to act on yourself.

What does Epinium have that Helium 10 doesn't?

Epinium has an autonomous AI PPC Agent that manages bids and keywords 24/7 without manual rules, AI-native listing rewriting, multi-client agency workflows, and deep EU marketplace focus. Helium 10 is primarily a research and data tool — you still have to execute everything it recommends manually.

Can I use Epinium if I already use Helium 10?

Yes. Many Epinium customers use Helium 10 for product research and switch to Epinium for campaign management, listing optimisation, and analytics. Epinium can complement or fully replace Helium 10 depending on your workflow.

Is Epinium suitable for Amazon sellers in Spain and Italy?

Epinium is purpose-built for EU marketplaces. Spain and Italy are core supported marketplaces with localised keyword data, marketplace-specific insights, and full multilingual listing management in Spanish and Italian.

How quickly can I migrate from Helium 10 to Epinium?

Most sellers are fully operational on Epinium within hours of connecting their Amazon account. The onboarding guides you through campaign import and listing analysis so you see value from day one.