30 Jan
Amazon ChatGPT: Maximize your earnings on Amazon
What if I told you that Amazon and ChatGPT can help you transform your business into a well-oiled sales machine? Yes, you read that right! With Amazon ChatGPT’s listing optimization and intelligent campaigns, your products will have more visibility, your presentation will be more appealing and your performance will be
23 Jan
Why use Amazon PPC software? Optimizing Your Advertising Campaigns
Welcome to our article where we will talk about Amazon PPC and its importance of using a software to be successful on the platform. Amazon PPC, or Pay-Per-Click, is a form of advertising on the Amazon marketplace. It allows sellers to create campaigns for their products and bid on keywords
17 Jan
5 Must-Have Features for an Effective Amazon PPC Tool
Effective Amazon PPC tools have become an essential part of any e-commerce business’s digital marketing strategy. They allow businesses to reach more customers and increase sales by placing their products at the top of search results on Amazon. By using Amazon PPC tools, businesses can also improve their return on
12 Jan
Amazon Glossary. +50 definitions to become an expert!
Want to understand the language of Amazon and speak like an expert? Then our Amazon Glossary is the perfect place for you! In this Amazon Glossary you will find definitions and explanations of the most important terms you need to know to master the world of Amazon. Have you ever
11 Jan
Improve your IPI Score on Amazon: Tips & Tricks to maximize your sales
Are you selling on Amazon and wondering what the IPI Score is? Are you concerned about how your inventory performance and product quality are being evaluated by Amazon? If so, you’re in the right place. In this article, we’ll reveal the secrets to increasing your IPI Score and maximizing your
10 Jan
Amazon Arbitrage: How to Turn Opportunities into Profits
Amazon arbitrage is a technique of buying and selling products on the Amazon platform with the goal of making a profit. It consists of buying products at a low price from one place and reselling them on Amazon at a higher price. Although it may sound simple, Amazon arbitrage requires
10 Jan
How to use Sponsored Display on Amazon?
1. What are Sponsored Displays on Amazon? Amazon Sponsored Display ads allow us to target shoppers both on and off Amazon based on the specific detail pages the customer has viewed. By showing ads to a narrow audience that has shown interest in our product (remarketing), Sponsored Display ads help
10 Jan
The limitations of Amazon’s supply chains
The last few months have been very busy in terms of external factors causing the limitations of Amazon’s supply chains. Some events are happening outside of our control and will have short-term and long-term implications, not only affecting our supply chain but on a national level. The conflict between Russia
10 Jan
Epinium news in May 2022
These are the 4 new Epinium products in May 2022: Changes in the graphics of the General View section: We have changed the graph that was previously in the Overview section that compared Paid traffic with Organic traffic to a new graph that we have called Sales by ads .
10 Jan
How to use Sponsored Products on Amazon?
What are Sponsored Products on Amazon? Sponsored Products on Amazon are ads targeted at keywords and ASINs similar to Google Adwords. They allow us to promote individual products within Amazon search results and on product detail pages. Sponsored Products are the most popular ads on Amazon. Getting started with Sponsored
09 Jan
How to find niche markets on Amazon: keys to success in online commerce
If you want to succeed in online commerce on Amazon, it is essential to find niche markets that are profitable and in demand. But how exactly do you do that? Below, we’ll provide you with some key strategies for finding niche markets on Amazon and succeeding in online commerce. What
09 Jan
CTR in PPC campaigns
What is the CTR in PPC campaigns? We understand as CTR in PPC campaigns, the percentage of people who clicked on our ad after viewing it. It consists of a fairly simple calculation, dividing the clicks we get from our PPC campaign by the impressions and multiplying it by 100.
09 Jan
Create an Amazon Seller ccount
Choosing a sales plan Amazon offers two sales plans: the Individual Plan and the Professional Plan. Before thinking about how to create an Amazon Seller account, we should consider what these plans offer and which one best suits the type of seller we want to be. Individual Plan This is
09 Jan
CR in PPC Campaigns
What is the CR in PPC campaigns? We understand CR in PPC campaigns as the percentage of people who buy our product out of all those who have visited our product listing. This is a very simple calculation, all we need to know is the total number of PPC orders
09 Jan
Maximizing Your Brand’s Visibility with Targeted Branded Keywords on Amazon
Bidding on branded keywords with Amazon Sponsored Ads is a great way to create a unique brand experience and connect with our ideal customers. 1. INCREASE BRAND PRESENCE A great opportunity of bidding on our own brand is that it allows us to increase brand presence. This includes cross-selling our
09 Jan
Epinium June News: Amazon Vendor Central Integration
In the last few years, Amazon has dedicated all its efforts to improve the platform for Sellers but… Hasn’t anyone thought about Vendors? Epinium YES! 📢 New Amazon Vendor Central Integration. Why Amazon Vendor Central Platform? Throughout these years, Epinium has detected a strong demand from brands and agencies that
09 Jan
Effective ASIN Defense Strategies
Most Amazon advertising impressions come from product pages, however, very few sellers take advantage of an ASIN defense and cross-promotion strategy. 1. ASIN Defense Strategies with Sponsored Products Creating defense campaigns with spondored products and cross promotion is quite straightforward, as it has a predetermined list of targets. Here are
09 Jan
How to use the Amazon Posts program for brand discovery?
What is the Amazon Posts program? Amazon Posts allows registered brand sellers to share unique lifestyle images and product-related content through a “feed” that resembles other social media platforms. Customers will be able to scroll through the feed and click directly on our product detail pages. The program is designed
05 Jan
Amazon Ads Management: Should you use an agency or a software or both?
One of the biggest obstacles for sellers and brands on Amazon is managing their advertising. Are you targeting the right keywords,are you bidding high enough, Are they profitable? Sometimes the stress of managing and making PPC campaigns profitable isn’t worth it. Or on the other hand, due to lack of
05 Jan
Advocacy campaigns, with brand keywords on Amazon
Most of Amazon’s ad impressions come from product pages, however, very few sellers leverage an ASIN defense/cross-promotion strategy. 1. ASIN advocacy with Sponsored Products Creating advocacy campaigns with spondored products and cross-promotion is fairly straightforward, as you have a list of predetermined targets. Here are some different ad group strategies
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