Black Friday, a period when retailers pull out all the stops with irresistible offers made for shoppers.
If you want to succeed and take advantage of this opportunity to increase your sales, here’s what your Amazon Black Friday Strategy should look like.
The number of customers who decide to make their purchases on Black Friday is remarkable, so this date requires special dedication from the seller, since it is an incredible occasion to increase sales.
The first thing to make sure of is whether you have enough of the product you want to sell in stock during this exceptional period.
Remember that Amazon is highly demanding with deadlines and delivery periods, so being able to offer your products in the agreed periods is important to avoid being penalized.
To keep a good stock control, there are tools like Epinium that allow you to generate a stock forecast with the quantities that best fit your account according to demand. In this way, you minimize storage costs in the Marketplace.
Optimize your product listing
Spend time and special attention to optimize the product listing to make it as attractive as possible, since a good quality and optimized listing increases the probability of sales.
Listings are optimized for a variety of factors that contribute to conversion rate, including price, shipping information, product description and images. So, in the optimization phase of your Amazon Black Friday strategy, don’t forget to apply all the features that a potential buyer might be looking for.
If you want to sell on Black Friday, where competition is even more important, you must ensure that customers find your product more attractive than the competition’s and it is here, in the listing, where you must play your cards.
Doing such optimization from the Marketplace is slow and rudimentary. So, if you want to improve your brand’s positioning, visibility and organic sales on Amazon, use Epinium’s tool that will allow you to perform massive optimizations, avoid files and even detect changes in your listings not published on Amazon.
Promote your products
To be found by search engines on Amazon, you must cover keywords that are relevant to your products and make sure they are in the optimized listing.
Generating keywords is not an easy task. The process involves general keyword research, identifying which keywords are being used to search for your product during the specific Black Friday period and analyzing how the competition is performing on this date marked in red on the calendar.
Fortunately, there are some tools that do everything for you to analyze the most popular search terms for your products.
If you want to rank for several keywords, this is when these tools come in handy and help optimize campaigns.
Epinium has so-called Smart Campaigns. These campaigns work on the target ACoS with the desired daily budget, as well as automatically reduce bids on keywords that do not perform or on products with low inventory.
This software, launches and optimizes Amazon Ads thanks to its Artificial Intelligence, all this to increase your sales, maximizing the profitability of your products and without spending time.
Definitely, working the right keywords should be part of your Black Friday strategy on Amazon.
Check the results
Monitoring sales and performance on Amazon is an essential part of the business. It will help you understand your customers’ buying habits, as well as those of your competitors.
This way, you can make informed decisions about what to sell and how to price it.
Amazon sellers can use Epinium, a software that helps them monitor their sales and performance on Amazon.
They can see which products have lost the Buy Box, the performance of detail pages or the detection of the increase or decrease of sessions on products, obtaining information visually and graphically.
Black Friday is a perfect opportunity to increase sales, but they don’t come on their own.
Work on the above aspects and apply them in your Black Friday strategy on Amazon to promote a better conversion of sales within the Marketplace.
As you can see, Epinium’s software makes your work easier and saves you time, guaranteeing better results. If it has caught your attention, you can request a Demo with their experts on Amazon.