Like some of the largest names in tech, Amazon had humble beginnings. Back in 1994, Bezos quit his job on Wall Street to pursue e-commerce. From the garage of Bezos’ rented home in Bellevue, Washington, he began building his fledgling e-commerce brand. Fast-forward and the online marketplace has become a juggernaut.
Today, Amazon has over 150 million mobile users, with 89% who say they are more likely to buy products from Amazon than any other e-commerce site. And these are just two of many reasons for brands to pay attention to Amazon’s advertising platform. With an audience of mobile users this large, and their affinity for the platform, advertising your brand on Amazon makes sense.