For sellers on Amazon, protecting products with trademarks is critical to the success of your business.

If you are going to sell on Amazon you must know and be able to guarantee the intellectual property of your brand or work. Do you know how to register your brand on Amazon?

Amazon Trademark Registration

First, register your trademark with Amazon’s trademark registry.

This tool allows Amazon to know more details about each seller’s business. This way they can find those that are either unauthorized or infringing.

In addition, it allows owners of eligible trademarks to take specific preventive measures to protect their intellectual property and avoid the discrediting of their brand.

Who can register for Amazon’s Trademark Registration service?

Only suppliers or sellers registered with Amazon with an active registered trademark appearing on their products or packaging.

They must be able to verify themselves as owners of the rights or authorized agents of the trademark.

How does Amazon’s trademark registration work?

Amazon has an investigation team that provides 24/7 support. When they receive a notice of potential infringement through the Trademark Register service, they take swift and decisive action.

In fact, Amazon investigates and acts on more than 95% of all potential violations within eight hours.

Automated protections use information about your brand to proactively remove suspicious content, and can also leverage machine learning to predict and prevent future breaches.

Steps to enroll

Here are the steps to follow if you want to register for Amazon’s trademark registration

  1. Review basic requirements. Trademarks must have a pending or registered and active image or text-based trademark.
  2. Log in to Brand Registry on Amazon. The trademark owner is the person who has to submit Brand Registry applications.
  3. Register your trademark. You will need to provide the name of the brand that has an active trademark. You will have to detail the trademark registration number provided by the Intellectual Property Office. Finally, you will have to provide the list of product categories in which you have to publish the trademark.

After submitting this information, Amazon will verify all trademark rights and proceed to contact you to complete the registration process.

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In conclusion, we hope this article has been useful for you. If you have doubts or want to deepen in some aspects ask us with a comment. To not miss other content from Epinium University, subscribe to the Newsletter.

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