Mass Editions for Amazon advertising is an Epinium feature that provides access to various performance metrics and reports. Bulk edits allow us to create, manage and optimize campaigns all at once.
We can perform any of the following editions: Create multiple campaigns and ad groups, add new ads, keywords and product targets (ASIN Targeting), pause campaigns, ad groups, keywords and product targets ,adjust budgets at Portfolio and Campaign level, adjust bids at ad group and keyword level, archive campaigns, ad groups, keywords and product targets.
But we cannot change the names of campaigns or ad groups through bulk edits and create or adjust sponsored display campaigns in bulk.
If we have a large volume of campaigns or a large number of changes to make, it can really save us a lot of time to use bulk edits for advertising on Amazon.
If you’re new to the world of Amazon advertising, it’s probably too complicated, but with the help of our experts and advisors you can find out how the tool works and how campaigns perform best.
To do so, we will have the option to generate a multi-campaign strategy with the ad groups that we believe convenient according to the different product ranges. We will see four tabs in Epinium:
We choose any of the three types of campaign we want to create. To create the new campaign, we will need some information:
The goal of Mass Editions is to create and update en masse, which means we will likely have a time savings of over 80%.
We have a “Status” column to keep us up to date on whether the archive has passed successfully or not, as well as the number of rows (or, in this case, campaigns) that have been processed. If there were any errors, Epinium will provide us with a report of the errors so that we can resolve them.
We will download the same template file to add ad groups to campaigns through bulk operations. For this we need:
The base information here is very similar to the other steps:
To add ASINs we will have to create a separate ad group, as each ad group can only target either keywords or ASINs (not both). It is generally recommended to create a separate campaign for ASIN targeting, so that we can measure its effectiveness more directly.
To add keywords, we must fill in the following:
When adding ASIN targets, we will need a little more information:
Here we will focus on the “Status” columns of the updates. The status will be set to “Paused” or “Archived”.
There are a few things to keep in mind:
If we are pausing or archiving a campaign, all elements within this campaign (such as ad groups, ads and targets) will be paused or archived automatically.
If we pause or archive an ad group, this works for the ads and targets in the ad group, but will not affect other ad groups within the campaign.
Archiving any entity, including campaigns, means we are 100% done with the entity. Archived items cannot be resumed and we will have to recreate them if we return to the entity in the future.
Bulk edits also serve for the optimization of your ad campaigns, especially in terms of bid adjustments. These settings come with the data set itself.
The metrics we are most interested in reviewing are Cost Per Click (CPC), Click Through Rate (CTR) and Conversion Rate (CVR). Based on these figures, we can make adjustments to bids to ensure that our campaigns are running effectively, efficiently and profitably.
Save time in this process with our platform where Amazon sellers can save 60% of time optimizing product detail pages, be 50% more effective following Amazon’s Style Guidelines and increase their sales by 30%. Get a free audit and start optimizing your listings now! Take advantage of it.
