El GTIN en Amazon ¿Qué es y cómo beneficia a los compradores y vendedores?

Have you ever bought something on Amazon and wondered how come the platform always has exactly the product you’re looking for in stock? How come they can always ship the product just in time and keep you from running out of the product you want? The answer is the GTIN, or Global Trade Item Number.

What is GTIN and what is it used for on Amazon?

GTIN (Global Trade Item Number) is a product identification number used in international trade and on Amazon to uniquely identify each product sold on the platform. Its use has a significant impact on the shopper experience and on distribution and inventory efficiency.

How GTIN is used on Amazon

The GTIN is used on Amazon for several purposes:

Product identification

First, the GTIN is used to uniquely identify each product sold on the platform. This allows Amazon to provide detailed and accurate product information and avoid confusion by displaying the correct product to the buyer.

Better user experience

The GTIN is also used on Amazon to enhance the shopper experience. By enabling the platform to provide detailed and accurate product information, the GTIN helps to avoid confusion and ensure that shoppers are satisfied with their purchases.

Verify product authenticity

One of the main advantages of the GTIN is that it helps prevent the sale of counterfeit products on Amazon. The platform uses the GTIN and other measures to verify the authenticity of products and protect buyers from the sale of counterfeit products.

For example, Amazon verifies sellers before allowing them to sell products on the platform. This helps ensure that sellers are legitimate and are selling authentic products. In addition, the platform uses GTIN and other measures to verify the authenticity of products and ensure that buyers are purchasing legitimate products.

How GTIN is used to improve distribution and inventory efficiency

GTIN is also used by Amazon to improve distribution and inventory efficiency. By enabling the platform to track products in real time, GTIN helps optimize inventory to meet customer demand. This means products will be available to shoppers when they need them, and warehousing and distribution costs will be minimized.

In addition, GTIN is also used to optimize product distribution. By enabling Amazon to track products in real time, GTIN helps ensure that products reach buyers quickly and efficiently.

What if my product does not have a GTIN assigned to it?

If your product does not have a GTIN assigned to it, you may not be able to sell it on Amazon. This is because the GTIN is a product identification number used on Amazon to uniquely identify each product sold on the platform. By using the GTIN, Amazon can track products in real time and optimize distribution and inventory to meet customer demand.

However, there are some exceptions to this rule. If your product is handmade or is a very specific product that cannot be identified with a GTIN, you may be able to get an exception and sell your product without a GTIN. For example, if you sell handmade products on Amazon, you may be able to sell your products without an assigned GTIN. However, it is important to note that even if you can obtain an exception to sell your product without a GTIN, you may still need to meet certain requirements and provide additional information about your product in order to sell it on Amazon.

How to obtain a GTIN for your product

If you want to sell your product on Amazon, you will probably need a GTIN. The GTIN is a product identification number used on Amazon to uniquely identify each product sold on the platform. By obtaining a GTIN for your product, you will be able to sell your product on Amazon and benefit from the advantages of using the GTIN on the platform.

There are several ways to obtain a GTIN for your product:

If your product already has a GTIN assigned to it, such as a UPC or EAN, you can use that GTIN on Amazon. These GTINs are universal and used worldwide, so you do not need to obtain a GTIN specific to Amazon. If your product already has a GTIN assigned to it, just provide that GTIN when you create a listing for your product on Amazon.

If your product does not have a GTIN assigned to it, you can obtain a GTIN assigned by Amazon by following these steps:

  • Register as a seller on Amazon. You can do this by following the instructions on the Amazon website.
  • Create a listing for your product on Amazon using the ASIN (Amazon Standard Identification Number) of your product. The ASIN is a unique code used to identify each product on Amazon. If your product is already on Amazon, you can find its ASIN on the product page. If your product is new to Amazon, you can create a listing for your product using your product’s ASIN.
  • Provide a detailed description of your product and any other relevant information. Be sure to provide a detailed description of your product, including its features, dimensions, materials, etc. You should also provide information about the packaging and shipping of your product, such as weight, size, and volume.
  • Amazon will assign a GTIN to your product and post it on the platform. Once you have completed the listing process for your product, Amazon will assign a GTIN to your product and post it on the platform. Your product will then be available to buyers on Amazon and you will be able to take advantage of the benefits of using the GTIN on the platform.

And that’s it! You now have a complete understanding of how the GTIN works and how it is used to uniquely identify each product sold on the platform.

But the GTIN is not only important on Amazon. It is a key tool in international trade and its use is expected to increase in the future. In an increasingly digital world, it is essential to be able to uniquely identify products and the GTIN allows us to do this.

In addition, with the growing problem of counterfeit goods being sold, the GTIN is becoming an increasingly valuable tool to protect buyers and businesses.

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