Acos vs TAcos: Differences and Relationships
All Amazon sellers who create payment campaigns on Amazon have heard of ACoS, but recently, more and more people are talking about TACoS, which has some key differences from Acos.
Best Tips to Manage Amazon Products Out of Stock
Even the most prepared, well organized Amazon seller can face Out-of-Stock Inventory. Amazon products out of stock can affect very badly your performance since the situation provides customers with a bad experience and you lose sales and Amazon SEO rank while your competitors continue to grow and increase their Amazon
AMAZON PRIME DAY 2021: How to Be Prepared
According to Olsavsky, the Olympics, which are taking place in Japan, will put the supply chain even more under pressure, with possible delays in deliveries. Moreover, Olsavsky said that "July is a holiday month, so it might be better for customers and sellers to experience another time frame for Prime
Top 6 Digital Marketing Metrics to Track on Amazon
Why is it important to know which digital marketing metrics to track on Amazon? Marketing metrics give you a clue of whether your campaign is reaching the KPIs established before, or not
Epinium: Campaign Optimization Tool
Recently we asked you to let us know what is the most important tool to manage your Amazon Account, from your perspective. What emerged from this poll was: Campaign Optimization tool.
Why should you create PPC campaigns?
The key to success on Amazon is to advertise your products on the Marketplace. In this way, your brand and products will gain visibility and you will have access to a greater number of buyers on the platform. In short, Amazon PPC is a very good option to boost the
How Amazon FBA works
FBA stands for Fulfillment by Amazon. FBA is a logistics system that gives access to anyone on the planet to sell their products on the Marketplace platform. It should be noted that you have the advantage of storing them in their warehouses. In addition, the platform will take care of
How to use Search Terms effectively
Remember the importance of providing suitable search terms for customers to find your products on Amazon. In this way, you must stick to the terms they use most frequently, and thus, define the products they are looking for. Also, do not rule out the possibility of using amazon SEO software
How to improve Amazon SEO
How to improve Amazon SEO? It is possible if we take into account a series of practices that will help us to be well positioned on the platform. From Epinium we facilitate all these processes reducing costs and time to increase Amazon sales. Title First, the title is the
Become an Amazon Seller
Becoming an Amazon seller will allow you to sell on the platform without it selling for you. You can sell your products without losing control of your business. In Seller Central or 3P, you manage the inventory, set the sale price and take care of making the sale in the
How to advertise on Amazon
In this article we are going to talk about how to advertise on Amazon. Amazon provides advertising solutions that will improve the attraction and interaction with buyers throughout their journey. Both in the initial stage and at the time of purchase, among others. Ads appear in consumer-visible places, for example
What is Amazon Business?
First of all, being an Amazon Business seller, you have the possibility of accessing current customers. Also grow your business with new customers from companies of all kinds. Likewise, you reach institutional buyers, such as non-profit organizations, universities, hospitals, etc. In addition, you can customize your company’s offers for free.
10 Good practices to sell on Amazon
Amazon is a competitive and lucrative sales platform. Moreover, it is the largest digital commerce in the world and visitors to Amazon are ready to find the most appropriate and competitive product. In short, they are willing to buy it. In any case, if you want to increase your sales,
Amazon Launchpad: new ways to sell and grow your brand
Amazon Launchpad is a program that allows you to find new ways to sell your innovative products to Amazon customers and to grow your brand. What does it consist of? First of all, Amazon Launchpad is a program that supports entrepreneurs to launch new brands and increase sales on Amazon.
The Video format for your Sponsored Brands campaigns on Amazon
Amazon has introduced the Sponsored Brands Video tool to excel in purchase results, both on desktop and mobile devices. The goal is to increase the visibility of your brand and products while customers shop on the Amazon platform. Advertising structure Sponsored Brands new Video method has a clear and concise aesthetic. That
2020 AMAZON RESOLUTION
To sum up 2020 in Amazon, it is important to mention that the e-Commerce sector is in an expansion phase. It is true that the sector has grown in recent years, but due to the current global situation, e-commerce has experienced a boost worthy of comment. In this article, we
Amazon Attribution: Discover New Ways to Grow Your Business on Amazon
Amazon Attribution allows you to measure your ads and analyze all the information about how your marketing channels outside of Amazon are performing: in searches, social networks, videos, views, and emails that affect the purchase activity and the sales performance on Amazon. Know the impact of your digital marketing activities
Black Friday Checklist
Black Friday Checklist: Make Sure your product listings are complete before Christmas Sales! In this post, we will go over the Amazon Black Friday checklist that you can implement and check before one of the most important days of the year starts. PPC and indexing Check ad positions (beforehand and
Case Study Roicos
Roicos, was born in 2015 as an online marketing agency, just like many other companies that were on the market and over time we could see how there was more and more interest from our clients to sell on Amazon. Knowing the opportunities, advantages, and main differences with eCommerce, in
Epinium updates [November 2020]
In this post, we will be going through all Epinium updates for our users and future ones! News You can now convert campaign search terms to draft keywords directly so it will be used in your dynamic search terms. When creating a multi campaign now you can disable campaigns and