23 Jan
Why use Amazon PPC software? Optimizing Your Advertising Campaigns
Welcome to our article where we will talk about Amazon PPC and its importance of using a software to be successful on the platform. Amazon PPC, or Pay-Per-Click, is a form of advertising on the Amazon marketplace. It allows sellers to create campaigns for their products and bid on keywords
17 Jan
5 Must-Have Features for an Effective Amazon PPC Tool
Effective Amazon PPC tools have become an essential part of any e-commerce business’s digital marketing strategy. They allow businesses to reach more customers and increase sales by placing their products at the top of search results on Amazon. By using Amazon PPC tools, businesses can also improve their return on
10 Jan
How to use Sponsored Products on Amazon?
What are Sponsored Products on Amazon? Sponsored Products on Amazon are ads targeted at keywords and ASINs similar to Google Adwords. They allow us to promote individual products within Amazon search results and on product detail pages. Sponsored Products are the most popular ads on Amazon. Getting started with Sponsored
09 Jan
CR in PPC Campaigns
What is the CR in PPC campaigns? We understand CR in PPC campaigns as the percentage of people who buy our product out of all those who have visited our product listing. This is a very simple calculation, all we need to know is the total number of PPC orders
09 Jan
Maximizing Your Brand’s Visibility with Targeted Branded Keywords on Amazon
Bidding on branded keywords with Amazon Sponsored Ads is a great way to create a unique brand experience and connect with our ideal customers. 1. INCREASE BRAND PRESENCE A great opportunity of bidding on our own brand is that it allows us to increase brand presence. This includes cross-selling our
20 Dec
Amazon Black Friday strategy
Black Friday, a period when retailers pull out all the stops with irresistible offers made for shoppers. If you want to succeed and take advantage of this opportunity to increase your sales, here’s what your Amazon Black Friday Strategy should look like. Stock forecast The number of customers who decide
19 Dec
What is Amazon OTT and how does it help your brand?
Advertising is taking new paths and forms, just as users are taking new paths with the formats and types of content they consume. The advertising options that Amazon offers to its sellers, such as Display Ads, Sponsored Brands or Sponsored Products, help sellers to increase the visibility of their products
10 Nov
¿Cómo registrar tu marca en el Registro de marcas de Amazon?
Si tu negocio ya se encuentra en Amazon o deseas iniciarte en este Marketplace, el Registro de marcas de Amazon es un paso vital para tu negocio. Con dicho registro, conseguirás evitar que otros usuarios usen tu marca, o incluso, que la registren antes que tú y, por lo tanto, te veas
11 Aug
Acos vs TAcos: Differences and Relationships
All Amazon sellers who create payment campaigns on Amazon have heard of ACoS, but recently, more and more people are talking about TACoS, which has some key differences from Acos.
08 Jul
Best Tips to Manage Amazon Products Out of Stock
Even the most prepared, well organized Amazon seller can face Out-of-Stock Inventory. Amazon products out of stock can affect very badly your performance since the situation provides customers with a bad experience and you lose sales and Amazon SEO rank while your competitors continue to grow and increase their Amazon
20 May
AMAZON PRIME DAY 2021: How to Be Prepared
According to Olsavsky, the Olympics, which are taking place in Japan, will put the supply chain even more under pressure, with possible delays in deliveries. Moreover, Olsavsky said that "July is a holiday month, so it might be better for customers and sellers to experience another time frame for Prime
06 May
Top 6 Digital Marketing Metrics to Track on Amazon
Why is it important to know which digital marketing metrics to track on Amazon? Marketing metrics give you a clue of whether your campaign is reaching the KPIs established before, or not
22 Apr
Epinium: Campaign Optimization Tool
Recently we asked you to let us know what is the most important tool to manage your Amazon Account, from your perspective. What emerged from this poll was: Campaign Optimization tool.
18 Mar
Why should you create PPC campaigns?
The key to success on Amazon is to advertise your products on the Marketplace. In this way, your brand and products will gain visibility and you will have access to a greater number of buyers on the platform. In short, Amazon PPC is a very good option to boost the
11 Mar
How Amazon FBA works
FBA stands for Fulfillment by Amazon. FBA is a logistics system that gives access to anyone on the planet to sell their products on the Marketplace platform. It should be noted that you have the advantage of storing them in their warehouses. In addition, the platform will take care of
04 Mar
How to use Search Terms effectively
Remember the importance of providing suitable search terms for customers to find your products on Amazon. In this way, you must stick to the terms they use most frequently, and thus, define the products they are looking for. Also, do not rule out the possibility of using amazon SEO software
25 Feb
How to improve Amazon SEO
How to improve Amazon SEO? It is possible if we take into account a series of practices that will help us to be well positioned on the platform. From Epinium we facilitate all these processes reducing costs and time to increase Amazon sales. Title First, the title is the
18 Feb
Become an Amazon Seller
Becoming an Amazon seller will allow you to sell on the platform without it selling for you. You can sell your products without losing control of your business. In Seller Central or 3P, you manage the inventory, set the sale price and take care of making the sale in the
10 Feb
How to advertise on Amazon
In this article we are going to talk about how to advertise on Amazon. Amazon provides advertising solutions that will improve the attraction and interaction with buyers throughout their journey. Both in the initial stage and at the time of purchase, among others. Ads appear in consumer-visible places, for example
04 Feb
What is Amazon Business?
First of all, being an Amazon Business seller, you have the possibility of accessing current customers. Also grow your business with new customers from companies of all kinds. Likewise, you reach institutional buyers, such as non-profit organizations, universities, hospitals, etc. In addition, you can customize your company’s offers for free.
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