Remember the importance of providing suitable search terms for customers to find your products on Amazon. In this way, you must stick to the terms they use most frequently, and thus, define the products they are looking for. Also, do not rule out the possibility of using amazon SEO software to improve the efficiency and sales of your company.

On the other hand, it is important to mention that the length must be less than 250 bytes. This limit applies to both newly registered and existing ASINs.

Search term optimization

For the correct optimization, we recommend, first of all, not to exceed the length limit. Also to include synonyms as well as spelling variants, without the need for spelling mistakes.

Consider including abbreviations and alternative names. It should be noted that it is not necessary to use punctuation, such as symbols, and remember to separate words with spaces. Also remember not to repeat words in the field “Search terms”, include your brand or others and include the ASIN of the product. Nor is it necessary to use words like “a”, “and”, “for”, “from”, “the”, “with”, etc. We recommend using singular or plural, choose one, it is not necessary to use both and avoid subjective terms such as “incredible” or “cheaper”.

Epinium, a software for Amazon Sellers, obtains from Amazon the search terms by which your products are displayed and processes them to make an analysis. With our software you will have the possibility to analyze the search terms by product, in addition to performing a search of said terms in the titles and vignettes of the related product. It will also add those that are not present in the product search terms field and perform well every 24 hours.