Why should you create PPC campaigns?

The key to success on Amazon is to advertise your products on the Marketplace. In this way, your brand and products will gain visibility and you will have access to a greater number of buyers on the platform. In short, Amazon PPC is a very good option to boost the sales of your business.

What is Amazon PPC?

PPC campaigns are the perfect tool to gain and attract new traffic to your listing. Its implementation will facilitate the ranking of your brand within the platform thanks to the chosen keywords. Using our Amazon Advertising software you will be able to enter keywords in each of the manual word segmentation groups. The words entered will be chosen through a previous analysis or Keyword Research with tools such as Keyword Tool. In addition, you will have the option of creating a multi-campaign strategy divided into an automatic, a general, a brand, and finally, a competition strategy. Likewise, the objective of these campaigns is to position your product on the first search page of the Marketplace. Thanks to them, your product can be among the 20 best sellers and rising in the ranking. Remember that the visibility of your products on Amazon is essential to start, continue and improve your sales. Thus, if you ask yourself how to improve Amazon sales? We recommend that you get started in the world of Amazon PPC. Moreover, with Epinium you will have the option to assign ad groups that you want for your campaigns, assign bids, observe the products yet to be advertised, enter keywords in each of the manual word segmentation groups, and much more. You can also assign the ad groups you want for your campaigns, assign bids, observe the products which have to be advertised, enter keywords in each of the manual keyword targeting groups, suggested keywords, list of suggested ASINs for targeting by product, save the campaign as a draft, in order to activate it when all the listings are retail ready and much more. Epinium will be your complement to boost sales on Amazon and rank products on the Marketplace. For more information, do not hesitate to contact us. Contact us

FAQ: Amazon PPC Campaigns

What is Amazon PPC?

Amazon PPC (pay-per-click) is an advertising tool that promotes your products directly on the Marketplace, gaining and attracting new traffic to your listing. Its implementation helps rank your brand within the platform based on the keywords you choose.

What types of PPC campaigns can I create with Epinium?

Epinium lets you build a multi-campaign strategy divided into four types: automatic, general, brand, and competition. Together they cover keyword discovery, broad reach, brand protection, and competing directly against rival products on the Marketplace.

What is the goal of running PPC campaigns on Amazon?

The objective is to position your product on the first search page of the Marketplace. Achieving that ranking can place your product among the 20 best sellers for a given search, increasing visibility to buyers and boosting sales.

What features does Epinium’s Amazon Advertising software offer?

With Epinium you can assign ad groups and bids for your campaigns, see which products still need to be advertised, enter keywords manually in each keyword targeting group, review suggested keywords and suggested ASINs for product targeting, and save a campaign as a draft to activate once all listings are retail ready.

How does PPC help improve my Amazon sales?

Since visibility on Amazon is essential to start, sustain, and grow sales, getting started with Amazon PPC is the recommended first step if you’re asking how to improve your sales on the platform, as it directly increases how often your products appear to buyers.