How to advertise on Amazon

In this article we are going to talk about how to advertise on Amazon. Amazon provides advertising solutions that will improve the attraction and interaction with buyers throughout their journey. Both in the initial stage and at the time of purchase, among others. Ads appear in consumer-visible places, for example

What is Amazon Business?

First of all, being an Amazon Business seller, you have the possibility of accessing current customers. Also grow your business with new customers from companies of all kinds. Likewise, you reach institutional buyers, such as non-profit organizations, universities, hospitals, etc. In addition, you can customize your company’s offers for free.

10 Good practices to sell on Amazon

Amazon is a competitive and lucrative sales platform. Moreover, it is the largest digital commerce in the world and visitors to Amazon are ready to find the most appropriate and competitive product.  In short, they are willing to buy it. In any case, if you want to increase your sales,

Amazon Launchpad: new ways to sell and grow your brand

Amazon Launchpad is a program that allows you to find new ways to sell your innovative products to Amazon customers and to grow your brand. What does it consist of? First of all, Amazon Launchpad is a program that supports entrepreneurs to launch new brands and increase sales on Amazon.

The Video format for your Sponsored Brands campaigns on Amazon

Amazon has introduced the Sponsored Brands Video tool to excel in purchase results, both on desktop and mobile devices. The goal is to increase the visibility of your brand and products while customers shop on the Amazon platform. Advertising structure Sponsored Brands new Video method has a clear and concise aesthetic. That

2020 AMAZON RESOLUTION

To sum up 2020  in Amazon, it is important to mention that the e-Commerce sector is in an expansion phase. It is true that the sector has grown in recent years, but due to the current global situation, e-commerce has experienced a boost worthy of comment. In this article, we

Amazon Attribution: Discover New Ways to Grow Your Business on Amazon

Amazon Attribution allows you to measure your ads and analyze all the information about how your marketing channels outside of Amazon are performing: in searches, social networks, videos, views, and emails that affect the purchase activity and the sales performance on Amazon. Know the impact of your digital marketing activities

Black Friday Checklist

Black Friday Checklist: Make Sure your product listings are complete before Christmas Sales! In this post,  we will go over the Amazon Black Friday checklist that you can implement and check before one of the most important days of the year starts. PPC and indexing Check ad positions (beforehand and

Case Study Roicos

Roicos, was born in 2015 as an online marketing agency, just like many other companies that were on the market and over time we could see how there was more and more interest from our clients to sell on Amazon. Knowing the opportunities, advantages, and main differences with eCommerce, in

Epinium updates [November 2020]

In this post, we will be going through all Epinium updates for our users and future ones! News You can now convert campaign search terms to draft keywords directly so it will be used in your dynamic search terms. When creating a multi campaign now you can disable campaigns and

Victor G Barco

TAKANA Success case

Introduction to the client:   Takana is an Amazon Marketing Agency dedicated to managing their client’s Amazon seller accounts in order to help generate more sales and have a higher profit.   “With more than 5 years of experience and with two businesses created, in our Amazon Agency we know

4 Amazon PPC Strategies for Christmas Sales

This last year’s semester can be a crazy and stressful time for any retail company, and with competition stiffer than ever in the marketplace world, online retailers are looking to take on any advantage to get their messages out. Amazon gets a huge piece of the cake when it comes

Amazon mandatory Presence

Should I sell on Amazon? if this is what you are asking for, the answer is that not selling on Amazon is no longer an option. In this post, we are going to deal with the fact of solving possible conflicts so that nothing prevents you from having a presence

4 Amazon Marketing Tips to Know to Reach your Brand Goals

At the beginning of the year, together with the start of the pandemic, there were still some eCommerce sellers who were just starting to realize the importance of Amazon advertising or Amazon PPC. There are some pretty good reasons why selling and marketing your product on Amazon can do wonders.

Explore PPC Amazon Campaigns

Amazon Pay Per Click is known as the best alternative to increase the sales of products published on Amazon. It is the tool that allows you to position products on the first page, attract traffic, and finally get more sales. In this post, we are going to discuss how we

Amazon SEO In 2020

The days where brands launched any old or a never-sold product on Amazon and then waiting for the results to come in are long gone. Rather, in a growing and stiff marketplace, Amazon keeps developing algorithms to match sellers’ products with their shoppers; the Amazon A9 search engine. Nowadays, if

Best Ways to Optimize Amazon Product Listing

Nowadays, the Amazon marketplace is one of the most powerful platforms in eCommerce today. However, since the beginning of this pandemic, it has only improved in prominence and profitability for sellers.  First of all it is important to optimize amazon product listing to be ready for the sale. As it

Best Tips for a Higher ROI on Your Amazon Advertising

While Google is often regarded as the most powerful search engine in the world, nearly 47 % of shoppers begin their product searches on Amazon, and vendors has the opportunity to make higher ROI. Amazon has millions of searches each month, and that number keeps growing as the company captures

How to Create Your Amazon Campaign Structure

While ranking products on Amazon can be a challenging task, many merchants also find it hard to create great Amazon campaign structure. The fact of the matter is that Amazon is one of the most competitive retail platforms in the world.  As a result, sellers can find it hard to

Amazon Trends 2020: Best Updates to Look For

If your company is already profitably selling on Amazon but wants to take things to the next level, here are the Amazon trends for 2020. Nowadays, Amazon generates tons of millions of visits per month. As the company controls nearly half of the eCommerce market, much of the revenue generated

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