Amazon Glossary

Want to understand the language of Amazon and speak like an expert? Then our Amazon Glossary is the perfect place for you!

In this Amazon Glossary you will find definitions and explanations of the most important terms you need to know to master the world of Amazon.

Have you ever wondered what terms like “ACoS”, “BuyBox” or “ASIN” mean in the Amazon world? Chances are you’ve heard these terms at some point. To help you navigate this complex world, we’ve created an Amazon Glossary that includes definitions and explanations of the most common terms you should know.

So don’t waste any more time browsing without knowing what you’re doing! Dive into our Amazon Glossary and become an Amazon expert in minutes!

A

A/B Testing: A testing method used to compare two versions of a web page, advertisement or email to determine which is more effective.

A to Z Guarantee: Additional guarantee offered by Amazon to customers for products sold by sellers on its platform.

ACoS – Advertising Cost of Sale ACoS: This is the percentage of the cost of sale that is dedicated to advertising. It is calculated by dividing the total cost of advertising by the sales generated.

A+ Content: Additional content that can be added to products on Amazon to improve their search performance and product details.

Advertising API: Application programming interface that allows users to automate and customize their advertising campaigns on Amazon.

A9 Algorithm: Search algorithm used by Amazon to rank products and display them in search results.

Amazon Choice: Seal that Amazon gives to some products, indicating that they are a good choice for customers.

Amazon FBA – Fulfillment by Amazon: Logistics system that gives access to anyone on the planet to sell their products on the Marketplace platform. It should be noted that you have the advantage of storing them in their warehouses.

Amazon FBM – Fulfillment by Amazon: Logistics system where the seller is in charge of shipping and handling the products instead of Amazon. FBM sellers can have more control over the shipping process and can save money on shipping fees by using their own shipping methods. However, they may also assume more liability in the event of problems with shipping or handling of products.

Amazon Renewed: An Amazon program in which refurbished products are sold at lower prices than new products.

Amazon Seller Central: A platform for Amazon sellers to manage products, orders and advertising.

Amazon Store: Virtual store within Amazon where a brand or seller can sell its products.

Amazon Vendor Central: Program where brands sell their products directly to Amazon and handles logistics and shipping.

ASIN – Amazon Standard Identification Number: Unique code assigned by Amazon to each product on its platform to identify it precisely.

ASIN Child: A specific ASIN used to identify a specific variant of a product, such as a size or color, within a group of related products (ASIN Parent).

ASIN Parent: An ASIN that groups several related products, such as variants of the same product, under one identification.

Average Sales Rank: An indicator that reflects the average sales rank that a product or brand has achieved on Amazon in a given period.

B

Brand store: A virtual store within Amazon where a brand can display its products and promotions on a customized landing page.

Best Seller Rank: A metric that shows you how well your product is selling in relation to other competing products in the same category.

Bullet Points: These are short phrases that summarize the main features of a product and are displayed on the product detail page, just below the product name and price, and therefore in a very relevant position.

BuyBox: This is the area on the product detail page where customers can buy the product directly.

C

Campaign – an ad campaign in Amazon Advertising: A set of advertisements on Amazon that promote a product or a group of products with the objective of generating sales.

Clicks – number of times an ad is clicked: Number of times an ad has been clicked by users.

COS – Cost of Sales: Total cost of products sold, including production and logistics costs.

Cost – amount spent on an ad campaign: Total amount spent on an ad campaign.

CPA – Cost per Acquisition: Cost of acquiring a new customer through an advertising campaign. It is calculated by dividing the total cost of the campaign by the number of new customers acquired.

CPC – Cost per Click: Cost per click on an advertisement. It is calculated by dividing the total cost of the campaign by the number of clicks on the ads.

CPM – Cost per thousand impressions: Cost per thousand impressions of an advertisement. It is calculated by dividing the total cost of the campaign by the number of ad impressions, multiplied by one thousand.

CTR – Click-through Rate: It is the rate of clicks on an advertisement. It is calculated by dividing the number of clicks on the ad by the number of ad impressions.

D

DSP – Demand Side Platform: A programmatic ad buying platform that allows advertisers to purchase advertising space on websites and applications in an automated manner.

F

File Feed: A file containing product information, such as title, price and description, which is used to update or upload products to an e-commerce platform.

Flash Offer: This is a temporary offer with a reduced price on a specific product.

G

Gateway Location: This is an ad placement within a category-specific landing page. Available through Amazon Advertising.

GTIN: Global identification code for products, which includes UPC, EAN, and ISBN among others.

GDPR – General Data Protection Regulation: A European Union regulation that establishes the rules for the processing of personal data of European Union citizens.

I

Impressions – number of times an ad is shown: The number of times an ad has been shown to users.

IPI Score – Inventory Performance Indicator: An inventory productivity index, which measures the efficiency of a company’s inventory management.

K

Keywords – terms used to target an ad to a specific audience: These are specific terms used to direct an advertisement to a specific target audience.

L

Launchpad: Amazon’s program that offers startups and emerging companies a platform to launch and promote their innovative products to Amazon customers.

Lightning Deals: A type of temporary offer offered by Amazon on selected products for a limited period of time. These offers are significantly discounted and are usually only available for a short period of time.

M

MSKU – Multi-SKU: A tool for sellers on Amazon that allows you to create and manage multiple SKUs (unique product codes) from a single account.

N

New to brand: A term used to describe a customer who has purchased a product of a particular brand for the first time on Amazon.

O

OTT advertising: A term that refers to advertising on connected television platforms, such as those that are broadcast over the Internet rather than through a traditional television signal.

P

PPC – Pay-Per-Click: Advertising model in which the advertiser pays only when a user clicks on its ad.

Product Attributes: These are specific characteristics of a product, such as size, color, material, among others.

Product Cross-selling: The technique of suggesting related products to customers at the time of purchase.

Product Listing: A product detail page in an e-commerce platform, where information about the product is displayed and it is possible to buy it.

Product Variations: Different versions of the same product, such as sizes, colors, etc.

Postings: Browsing experience where consumers can discover new products tailored to their interests.

R

Restricted Products: These are products that have legal or political restrictions for their sale or advertising on an e-commerce platform.

ROAS: It is the return on advertising investment. It is calculated by dividing the profits generated by the advertising investment.

S

Sales Rank: A ranking of products according to their popularity in sales on an e-commerce platform.

Sponsored Brand: A type of ad on Amazon that allows brands to display their products and brand at the top of search results.

Sponsored Display: A type of programmatic advertising on Amazon that allows brands to display ads on websites and apps outside of Amazon.

Sponsored Product: An ad type on Amazon that allows brands to display their products in search results and related product detail pages.

V

Verified Review: This is a type of review on Amazon in which the customer has purchased the product through the platform and provided an opinion about it. This provides more reliability in the veracity of the review, since the customer is real and has purchased the product.

And that’s it! So much for our Amazon Glossary of +50 words to become an expert.

Now that you’ve gone through our Amazon Glossary, you can now speak the language of Amazon fluently and knowledgeably.

Whether you want to increase your sales, improve your ad campaigns, or just better understand how Amazon works, our Amazon Glossary has been the perfect companion for you. And remember, in the world of Amazon, information is power, so keep learning and growing in your Amazon career!

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