IPI Score en Amazon

Improve your IPI Score on Amazon: Tips & Tricks to maximize your sales

Are you selling on Amazon and wondering what the IPI Score is? Are you concerned about how your inventory performance and product quality are being evaluated by Amazon? If so, you’re in the right place. In this article, we’ll reveal the secrets to increasing your IPI Score and maximizing your

Sponsored Display on Amazon

How to use Sponsored Display on Amazon?

1. What are Sponsored Displays on Amazon? Amazon Sponsored Display ads allow us to target shoppers both on and off Amazon based on the specific detail pages the customer has viewed. By showing ads to a narrow audience that has shown interest in our product (remarketing), Sponsored Display ads help

limitations of Amazon's supply chains

The limitations of Amazon’s supply chains

The last few months have been very busy in terms of external factors causing the limitations of Amazon’s supply chains. Some events are happening outside of our control and will have short-term and long-term implications, not only affecting our supply chain but on a national level. The conflict between Russia

Epinium news in May 2022

Epinium news in May 2022

These are the 4 new Epinium products in May 2022: Changes in the graphics of the General View section: We have changed the graph that was previously in the Overview section that compared Paid traffic with Organic traffic to a new graph that we have called Sales by ads .

How to use Sponsored Products on Amazon?

How to use Sponsored Products on Amazon?

What are Sponsored Products on Amazon? Sponsored Products on Amazon are ads targeted at keywords and ASINs similar to Google Adwords. They allow us to promote individual products within Amazon search results and on product detail pages. Sponsored Products are the most popular ads on Amazon. Getting started with Sponsored

CTR in PPC campaigns

CTR in PPC campaigns

What is the CTR in PPC campaigns? We understand as CTR in PPC campaigns, the percentage of people who clicked on our ad after viewing it. It consists of a fairly simple calculation, dividing the clicks we get from our PPC campaign by the impressions and multiplying it by 100.

Amazon seller account

Create an Amazon Seller ccount

Choosing a sales plan Amazon offers two sales plans: the Individual Plan and the Professional Plan. Before thinking about how to create an Amazon Seller account, we should consider what these plans offer and which one best suits the type of seller we want to be. Individual Plan This is

CR in PPC campaigns

CR in PPC Campaigns

What is the CR in PPC campaigns? We understand CR in PPC campaigns as the percentage of people who buy our product out of all those who have visited our product listing. This is a very simple calculation, all we need to know is the total number of PPC orders

brand keywords

Maximizing Your Brand’s Visibility with Targeted Branded Keywords on Amazon

Bidding on branded keywords with Amazon Sponsored Ads is a great way to create a unique brand experience and connect with our ideal customers. 1. INCREASE BRAND PRESENCE A great opportunity of bidding on our own brand is that it allows us to increase brand presence. This includes cross-selling our

Amazon Vendor Central

Epinium June News: Amazon Vendor Central Integration

In the last few years, Amazon has dedicated all its efforts to improve the platform for Sellers but… Hasn’t anyone thought about Vendors? Epinium YES! 📢 New Amazon Vendor Central Integration. Why Amazon Vendor Central Platform? Throughout these years, Epinium has detected a strong demand from brands and agencies that

ASIN advocacy and cross-promotion

Effective ASIN Defense Strategies

Most Amazon advertising impressions come from product pages, however, very few sellers take advantage of an ASIN defense and cross-promotion strategy. 1. ASIN Defense Strategies with Sponsored Products Creating defense campaigns with spondored products and cross promotion is quite straightforward, as it has a predetermined list of targets. Here are

How to use the Amazon Posts program for brand discovery?

What is the Amazon Posts program? Amazon Posts allows registered brand sellers to share unique lifestyle images and product-related content through a “feed” that resembles other social media platforms. Customers will be able to scroll through the feed and click directly on our product detail pages. The program is designed

Gestión Amazon PPC

Amazon Ads Management: Should you use an agency or a software or both?

One of the biggest obstacles for sellers and brands on Amazon is managing their advertising. Are you targeting the right keywords,are you bidding high enough, Are they profitable? Sometimes the stress of managing and making PPC campaigns profitable isn’t worth it. Or on the other hand, due to lack of

ASIN advocacy and cross-promotion

Advocacy campaigns, with brand keywords on Amazon

Most of Amazon’s ad impressions come from product pages, however, very few sellers leverage an ASIN defense/cross-promotion strategy. 1. ASIN advocacy with Sponsored Products Creating advocacy campaigns with spondored products and cross-promotion is fairly straightforward, as you have a list of predetermined targets. Here are some different ad group strategies

Cómo crear un Listing exitoso en Amazon

How to create a successful Amazon Listing?

Do you want to sell your products but don’t know how to create a successful Amazon listing? Don’t worry! In this article, we will provide you with tips and recommendations and provide you with everything you need to know to successfully sell your products on the platform. With a little

Estrategia de Black Friday en Amazon

Amazon Black Friday strategy

Black Friday, a period when retailers pull out all the stops with irresistible offers made for shoppers. If you want to succeed and take advantage of this opportunity to increase your sales, here’s what your Amazon Black Friday Strategy should look like. Stock forecast The number of customers who decide

Amazon Best Seller Rank

Amazon Best Seller Rank

Amazon is a platform that continuously offers several very interesting metrics, such as Best Seller Rank. They are continuously looking for ways to reward users who are successful on Amazon. What is Amazon Best Seller Rank? It’s a metric that shows you how well your product is selling relative to

Registro de marcas de Amazon

¿Cómo registrar tu marca en el Registro de marcas de Amazon?

Si tu negocio ya se encuentra en Amazon o deseas iniciarte en este Marketplace, el Registro de marcas de Amazon es un paso vital para tu negocio. Con dicho registro, conseguirás evitar que otros usuarios usen tu marca, o incluso, que la registren antes que tú y, por lo tanto, te veas

How to manage returns on Amazon?

Refunds on Amazon The difference between an Amazon refund and other procedures is the entity that controls the outcome of the claim. With most Amazon protocols, the buyer will contact Amazon directly through Amazon Pay. However, with a return on Amazon, it is the bank that establishes the outcome of

How to use Sponsored Brands Ads on Amazon?

1. What are sponsored brand ads on Amazon? Sponsored Brands Ads on Amazon, formerly known as Amazon header search ads, are banner ads that display our brand logo, custom tagline and various products, usually at the top of Amazon search results. Once clicked, sponsored brand ads will send customers to