Estrategia de Black Friday en Amazon

Amazon Black Friday strategy

Black Friday, a period when retailers pull out all the stops with irresistible offers made for shoppers. If you want to succeed and take advantage of this opportunity to increase your sales, here’s what your Amazon Black Friday Strategy should look like. Stock forecast The number of customers who decide

Amazon Best Seller Rank

Amazon Best Sellers Rank: What It Is and How to Improve It for More Sales

If you’re an Amazon seller or considering joining this e-commerce platform, it’s essential to understand the “Amazon Best Sellers Rank” (BSR). This number can make a significant difference in the success or stagnation of your sales on Amazon. In this article, we will provide you with detailed information on how

Registro de marcas de Amazon

¿Cómo registrar tu marca en el Registro de marcas de Amazon?

Si tu negocio ya se encuentra en Amazon o deseas iniciarte en este Marketplace, el Registro de marcas de Amazon es un paso vital para tu negocio. Con dicho registro, conseguirás evitar que otros usuarios usen tu marca, o incluso, que la registren antes que tú y, por lo tanto, te veas

How to manage returns on Amazon?

Refunds on Amazon The difference between an Amazon refund and other procedures is the entity that controls the outcome of the claim. With most Amazon protocols, the buyer will contact Amazon directly through Amazon Pay. However, with a return on Amazon, it is the bank that establishes the outcome of

How to use Sponsored Brands Ads on Amazon?

1. What are sponsored brand ads on Amazon? Sponsored Brands Ads on Amazon, formerly known as Amazon header search ads, are banner ads that display our brand logo, custom tagline and various products, usually at the top of Amazon search results. Once clicked, sponsored brand ads will send customers to

Optimize images for products on Amazon

How can we optimize images on Amazon? One of the most relevant elements to boost online sales is to optimize images on Amazon, since it is the first point that catches our attention at first, both in Amazon results and within the product data sheet. Then we would continue to

AMAZON PRIME DAY 2021: How to Be Prepared

According to Olsavsky, the Olympics, which are taking place in Japan, will put the supply chain even more under pressure, with possible delays in deliveries. Moreover, Olsavsky said that "July is a holiday month, so it might be better for customers and sellers to experience another time frame for Prime

How to Be Retail Ready Thanks to Epinium

In this article we will talk about how our software Epinium can help you with the Retail Readiness Amazon. We will show you what you can do step by step.

Epinium: Campaign Optimization Tool

Recently we asked you to let us know what is the most important tool to manage your Amazon Account, from your perspective. What emerged from this poll was: Campaign Optimization tool.

Amazon Product Detail Page | No More HTML Formatting

In order to make Amazon Product Detail Page visible to each customer, even those who have no-HTML devices, Amazon decided to stop supporting HTML tags on detail pages. Don't worry! This change will be implemented after June 8, 2021.

Why should you create PPC campaigns?

The key to success on Amazon is to advertise your products on the Marketplace. In this way, your brand and products will gain visibility and you will have access to a greater number of buyers on the platform. In short, Amazon PPC is a very good option to boost the

How Amazon FBA works

FBA stands for Fulfillment by Amazon. FBA is a logistics system that gives access to anyone on the planet to sell their products on the Marketplace platform. It should be noted that you have the advantage of storing them in their warehouses. In addition, the platform will take care of

How to use Search Terms effectively

Remember the importance of providing suitable search terms for customers to find your products on Amazon. In this way, you must stick to the terms they use most frequently, and thus, define the products they are looking for. Also, do not rule out the possibility of using amazon SEO software

Become an Amazon Seller

Becoming an Amazon seller will allow you to sell on the platform without it selling for you. You can sell your products without losing control of your business. In Seller Central or 3P, you manage the inventory, set the sale price and take care of making the sale in the

How to advertise on Amazon

In this article we are going to talk about how to advertise on Amazon. Amazon provides advertising solutions that will improve the attraction and interaction with buyers throughout their journey. Both in the initial stage and at the time of purchase, among others. Ads appear in consumer-visible places, for example

What is Amazon Business?

First of all, being an Amazon Business seller, you have the possibility of accessing current customers. Also grow your business with new customers from companies of all kinds. Likewise, you reach institutional buyers, such as non-profit organizations, universities, hospitals, etc. In addition, you can customize your company’s offers for free.

10 Good practices to sell on Amazon

Amazon is a competitive and lucrative sales platform. Moreover, it is the largest digital commerce in the world and visitors to Amazon are ready to find the most appropriate and competitive product.  In short, they are willing to buy it. In any case, if you want to increase your sales,

Amazon Launchpad: new ways to sell and grow your brand

Amazon Launchpad is a program that allows you to find new ways to sell your innovative products to Amazon customers and to grow your brand. What does it consist of? First of all, Amazon Launchpad is a program that supports entrepreneurs to launch new brands and increase sales on Amazon.

The Video format for your Sponsored Brands campaigns on Amazon

Amazon has introduced the Sponsored Brands Video tool to excel in purchase results, both on desktop and mobile devices. The goal is to increase the visibility of your brand and products while customers shop on the Amazon platform. Advertising structure Sponsored Brands new Video method has a clear and concise aesthetic. That

2020 AMAZON RESOLUTION

To sum up 2020  in Amazon, it is important to mention that the e-Commerce sector is in an expansion phase. It is true that the sector has grown in recent years, but due to the current global situation, e-commerce has experienced a boost worthy of comment. In this article, we

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