Epinium June News: Amazon Vendor Central Integration
Amazon has dedicated all its efforts to improve the platform for Sellers Hasn't anyone thought about Amazon Vendor Central? Epinium YES!
Marc Marin 2 min read
Table of contents
In the last few years, Amazon has dedicated all its efforts to improve the platform for Sellers but… Hasn’t anyone thought about Vendors? Epinium YES! ? New Amazon Vendor Central Integration.
Why Amazon Vendor Central Platform?
Throughout these years, Epinium has detected a strong demand from brands and agencies that manage Vendor accounts to find solutions to improve the performance of their accounts. All of this has been catapulted by the limitations and shortcomings of Amazon’s Vendor Central platform.
Unlike Seller Central, Amazon Vendor Central is a platform that has limitations and is not very agile, complex and lacks UX/UI. Thanks to a long work of our IT team we have managed to collect all the raw data provided by the Vendor API to structure them and offer them in such a way that allows us to reduce execution timmings up to 70% (both in SEO and Advertising) and to be able to extract high value conclusions to improve internal procedures.
New Features in Epinium
Among many other features for Vendors, we highlight:
Query TACOS (advertising spend vs. total revenue, either by account, country or ASIN).
SEO Audit of the Catalog
Optimization and execution of changes without going through Excel files or Vendor Central.
Mass edit for thousands of products in just 1 click.
Change history
Sell Out and Organic vs. Ads revenue breakdown.
Custom graphical advertising reporting.
Amazon Advertising campaign creation and optimization.
Historical data from Epinium integration to create strategies based on past results.
Introducing all of Amazon Vendor Central’s new products!
Let’s leave it here… we think it will be better if we can show you live those features that will improve the quality of life of your day to day and at the same time you can increase sales considerably.
As we have more wood to announce and we are sure you don’t know much… We invite you next June 2nd at 5pm to the official presentation of the Epinium June News - Vendor Edition. If you are a Vendor, or even a Seller, you can’t miss what is going to change your life from now on. Get your free pass here: ?
https://www.youtube.com/watch?v=hDEk77V7Rss&t=261s
FAQ: Epinium’s Amazon Vendor Central Integration
What problem does Epinium’s Vendor Central integration solve?
Amazon’s native Vendor Central platform has limitations, lacks agility, and has poor UX/UI compared to Seller Central. Epinium structures the raw data from the Vendor API to make it usable, closing that gap for brands and agencies managing Vendor accounts.
How much time can Epinium save on Vendor Central execution?
Epinium’s structured approach to Vendor API data can reduce execution timings by up to 70%, both in SEO and Advertising tasks, compared to working directly and manually through Vendor Central.
What is TACOS and why does Epinium track it for vendors?
TACOS measures advertising spend against total revenue, and Epinium lets you query it by account, country, or ASIN — giving vendors a clearer picture of how much of their overall revenue is being driven by ad spend versus organic sales.
Can I mass-edit my Vendor Central catalog with Epinium?
Yes. Epinium’s mass edit feature lets you update thousands of products in a single click, without going through Excel files or the Vendor Central interface directly.
What kind of revenue breakdown does Epinium provide for Vendor accounts?
Epinium offers a Sell Out and Organic vs. Ads revenue breakdown, along with custom graphical advertising reporting and historical data, so vendors can build strategies based on past performance.