Amazon Advertising

While ranking products on Amazon can be a challenging task, many merchants also find it hard to create great Amazon campaign structure. The fact of the matter is that Amazon is one of the most competitive retail platforms in the … Read More

Maria Cova · Oct 1, 2020 4 min read

If your company is already profitably selling on Amazon but wants to take things to the next level, here are the Amazon trends for 2020. Nowadays, Amazon generates tons of millions of visits per month. As the company controls nearly … Read More

Maria Cova · Sep 29, 2020 3 min read

Year after year, Amazon has grown into the number one platform destination for tones of online shoppers. Amazon dominates nearly half of the entire eCommerce market. As a result of this domination, retailers have to understand how to sell on … Read More

Maria Cova · Sep 24, 2020 5 min read

Executive summary Amazon’s ad revenue hit a staggering $68.5 billion in 2025. The cost of entry has never been higher, and manual bidding is destroying your margins. AI is fundamentally changing consumer behavior. By 2026, a massive 30% of all … Read More

Maria Cova · Sep 21, 2020 10 min read

After going through the A9 Amazon ranking algorithm, it’s now time to get everything you can do to optimize your listing. We’ll cover every step you need to take from creating your listing to making sure it climbs to the … Read More

Maria Cova · Sep 18, 2020 5 min read

In today’s post, we will be discussing tips on how you can rank higher on Amazon while increasing your sales at the same time, the so called Amazon retargeting ads. If you still haven’t decided whether you are going to … Read More

Maria Cova · Sep 15, 2020 5 min read

When it comes to Amazon Marketing, we can see a set of actions to promote and sell products on Amazon which includes: Advertisement on Amazon is usually subject to a fee, and the advertising itself may take place directly on … Read More

Maria Cova · Sep 10, 2020 5 min read

Frequently, many brands that are selling quality and reputable products on Amazon do not achieve the expected traffic results despite generating good content. Therefore, they have to think about an Amazon performance improvement plan. In this matter, the Sponsored Ads … Read More

Maria Cova · Sep 8, 2020 6 min read

Amazon keeps growing in an unpredictable year. This marketplace has doubled its profits reaching 5.2 compared to 2.6 billion dollars per fiscal quarter. Therefore if you are not selling on Amazon as much as you want probably you have to … Read More

Maria Cova · Sep 4, 2020 6 min read

Executive summary The massive bounce: Stop assuming a click means a sale. Seven out of ten shoppers leave without buying, making Amazon retargeting ads your most critical safety net. The DSP myth: Agencies push Amazon DSP on everyone. Truth is, … Read More

Maria Cova · Sep 1, 2020 10 min read

PPC budgets on Amazon are an essential part of any advertising campaign on the e-commerce platform. But what exactly are PPC budgets and why are they so important? In this practical guide, we’ll explain everything you need to know about … Read More

Maria Cova · Aug 25, 2020 8 min read

Amazon’s Sponsored Display ads are the “new baby” when for the Amazon advertising family. We often talk about Sponsored Products and Sponsored Brands, but a new piece of data concerning Sponsored Display ads had us wondering and was worth exploring. … Read More

Maria Cova · Aug 18, 2020 5 min read

Amazon Advertising Management is already a big fact. Over the past three years, net sales of Amazon advertising, in particular, had grown to over $14 billion per year in combination with sales of other services in 2019. And there is … Read More

Maria Cova · Aug 11, 2020 4 min read

Executive summary Amazon’s average CPC continues to rise in 2026. If your margins feel tighter, it is because they mathematically are. Manual bidding is officially a liability. Algorithms process second-price auctions faster than your team ever could. Campaign isolation is … Read More

Maria Cova · Aug 6, 2020 10 min read

In today’s blog post, we will be going through the four biggest Amazon trends to keep an eye on this year and to implement and see if it makes sense for your company or brand. Trend #1: Amazon Ads will … Read More

Maria Cova · Aug 3, 2020 4 min read

In today’s blog post, we will be discussing some of the most simple yet effective tips on Amazon PPC strategies for you to implement. We gathered up the following tips: 1. Implement Surveys As of now, testing will only take … Read More

Maria Cova · Jul 30, 2020 5 min read

Executive summary Amazon’s algorithm handles keyword discovery better than any human, but it fails miserably at protecting your profit margins. Treating auto campaigns as profitable sales channels is a massive mistake; their true purpose is pure data acquisition. Grouping the … Read More

Maria Cova · Jul 28, 2020 11 min read

Amazon Advertising is really stealing a big piece of the cake of Google’s advertising due to one major reason; billions of shoppers who see the platform as a shopping search engine and as a way of finding out products. This … Read More

Maria Cova · Jul 23, 2020 8 min read

Why implement Amazon Sponsored Products? In an increasingly competitive Amazon environment, sellers need to be using every single possible tool available to get their products in front of their target audience. Amazon Sponsored Products strategy has always been and will … Read More

Maria Cova · Jul 22, 2020 5 min read

Amazon is the biggest ecommerce platform, currently it is selling over 200 million products on a year basis. Therefore increase Amazon sales it’s something to take into consideration. Hence, if you are one of the many Sellers on Amazon, then … Read More

Maria Cova · Jul 17, 2020 7 min read

Amazon’s SEO  objective is to increase the chances of searchers clicking on your product listing and purchasing your product. To do so, you need to be on the first page of the Amazon SERPs.  Searchers won’t go to page 10 … Read More

Maria Cova · Jul 15, 2020 4 min read

In today’s blog post, we are going to cover the new updates of Epinium … Read More

Maria Cova · Jul 15, 2020 1 min read

In today’s post, we are going to explain step by step how to send products to Amazon FBA warehouses. By using Amazon logistics you are automatically converting your products to Prime. We are going to see how to prepare the … Read More

Yassir Haouati · Jul 8, 2020 4 min read

There are two ways to earn money with Amazon. We cannot only act as independent sellers through Seller Central. You can also choose to sell your products to Amazon directly and have them take care of selling the products for … Read More

Yassir Haouati · Jul 6, 2020 5 min read