How to advertise on Amazon
How to advertise on Amazon? Amazon provides advertising solutions that will improve the attraction and interaction with buyers throughout their journey.
Carla Fontal 2 min read
Table of contents
In this article we are going to talk about how to advertise on Amazon.
Amazon provides advertising solutions that will improve the attraction and interaction with buyers throughout their journey. Both in the initial stage and at the time of purchase, among others. Ads appear in consumer-visible places, for example on the first page of purchase results and product detail pages. Bid on keywords or products, and if it wins, it will be the one that will have visibility for buyers.
There are four services that you can combine with Epinium to make this process faster and more profitable.
Sponsored Products
These are ads for individual product listings on Amazon. We find them on the purchase results pages and on the product detail pages. This solution is key to increasing your sales, in addition to significantly increasing the visibility of the products combining with our software your results will improve.
Sponsored Brands
Show your brand and product portfolio. Also, your logo, a custom headline, and up to three of your products appear. Furthermore, you find them in the results that are generated when buying.
Sponsored Display
It’s a very useful tool for reaching your audience based on relevant shopping activities to help drive awareness, consideration, and conversion with Display ads. In addition, these ads are creatively generated automatically, and they’re easy to create and manage. It should be noted, you can find them on Amazon and other sales channels.
Stores
They are page set and custom shopping destinations for individual brands. So they allow you to show the history of your brand and the products you offer. Moreover, it should be noted that the Stores are completely free to use.
How to start?
- First, log in to Seller Central and click on the advertising tab.
- Second, choose the products you are going to advertise.
- Third, choose how much you want to bid on clicks and which keywords or products you want to use in targeting.
- Then, wait a few minutes and you can launch your first campaign!
Likewise, Epinium is a software tool that will help you increasing your sales and saving you time in most of your company’s processes like the advertising ones.
FAQ: Advertising on Amazon
What advertising options does Amazon offer sellers?
Amazon offers four main solutions: Sponsored Products, Sponsored Brands, Sponsored Display, and Stores. Each targets a different stage of the buyer’s journey, from initial discovery to the moment of purchase, and they can be combined with a tool like Epinium to speed up setup and improve results.
What are Sponsored Products?
Sponsored Products are ads for individual product listings that appear on purchase results pages and on product detail pages. They are a key lever for increasing both visibility and sales, and combining them with optimization software improves results further.
What is the difference between Sponsored Brands and Sponsored Display?
Sponsored Brands showcase your logo, a custom headline, and up to three products directly in shopping results. Sponsored Display, on the other hand, targets buyers based on relevant shopping activity to drive awareness, consideration, and conversion, with creatives generated automatically and ads that can appear on Amazon and other sales channels.
Are Amazon Stores free to use?
Yes. Stores are custom shopping destinations for individual brands that let you showcase your brand history and product range, and they are completely free to set up.
How do I start advertising on Amazon?
Log in to Seller Central and open the advertising tab, choose the products you want to advertise, decide how much you want to bid on clicks and which keywords or products to target, then launch your campaign — it can be live within minutes.