Amazon Ads software benchmark
10 Amazon Ads tools and Epinium, 50 points, one table.
Price at five levels of ad spend, contract and what you still pay after cancelling, ad types, automation, control, everyday tools, data and AI. Every cell comes from the vendor’s own pages, with the source and the date we checked it, and the table marks where a tool beats Epinium.
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What our clients say
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The table
Every tool, point by point.
Filter by topic. Each tool cell says whether it is better, equal or worse than Epinium for a European brand or agency spending $5K–$100K a month; Epinium’s own cells say whether the feature is live, partial or still in development.
Tools verified on
| Point | Epinium | Ad Badger | Adbrew | Helium 10 Ads | m19 | Merch Jar | Perpetua | Quartile | Scale Insights | Sellozo | Teikametrics |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Company & fit | |||||||||||
| Company & HQ Ownership changes can shift roadmap, pricing and support. | Epinium S.L., Mataró (Barcelona), Spain; founded 2015, independent | Ad Badger Inc., Delaware corporation, Austin, Texas; since 2017 source Same as Epinium | Adbrew Software Private Limited, Delhi, India; founded about 2022; no outside funding reported source Same as Epinium | Pixel Labs LLC (Irvine, CA), part of the Pacvue ecosystem source Same as Epinium | m19 SAS, Paris; founded 2018, 14 staff, 100% employee-owned source Same as Epinium | Merch Jar, Madison (US) per G2; no legal entity published source Epinium is better | Perpetua Labs, Portsmouth NH; Flywheel Digital, owned by Omnicom since Jan 2024 source Same as Epinium | Quartile, LLC, New York; founded 2018; bought Sidecar in 2021 source Same as Epinium | Scale Insights Pte Ltd, Singapore; CEO Luke Lim; no funding disclosed source Same as Epinium | Kansas City-founded (2017); owned by Netrush since October 2021 source Same as Epinium | Teikametrics, Inc., Boston; independent, VC-backed (Intel Capital, Jump Capital) source Same as Epinium |
| Built for A tool built for another segment will fit you badly. | Brands, manufacturers and agencies on Amazon EU, Seller and Vendor | Amazon sellers, vendors, KDP authors and agencies; tiers $5K to $1.5M spend source Same as Epinium | Brands, sellers, agencies and aggregators; Standard up to $500K monthly spend source Better than Epinium | Amazon sellers with $100K-$10M yearly sales (Diamond tier) source Same as Epinium | Autopilot under 5K€/$5K spend; Professional above, plus agencies source Same as Epinium | Hands-on Amazon advertisers, brands, agencies and KDP authors source Epinium is better | Sellers, vendors and agencies from $10K to $500K+ monthly spend source Better than Epinium | Small business to enterprise; most G2 reviewers are small businesses source Better than Epinium | Amazon FBA private-label sellers and their agencies, per-ASIN automation source Epinium is better | Mid-market sellers and agencies spending $10K-$150K/month on ads source Better than Epinium | US marketplace sellers and brands; self-serve under $10K/mo, managed above source Same as Epinium |
| G2 reviews Independent user ratings, and how many reviews back them. | G2: 4.8 from 9 reviews (checked 2026-08-15) | G2 4.5/5 from 12 reviews; Capterra 5.0 from 10 source Same as Epinium | 4.8/5 on G2 from 40 reviews; about 78% small business source Better than Epinium | G2: 4.2/5 from 184 reviews, ~87% small business source Same as Epinium | G2 4.7 from 14 reviews; Trustpilot 4.5 from 52 source Same as Epinium | No G2 reviews; seller profile only, no rating source Epinium is better | G2: 4.4/5 from 79 reviews (via search; page blocked) source Better than Epinium | G2 4.6/5 from about 220 reviews; ~82% small business source Better than Epinium | G2 listing shows no reviews yet (0 ratings) source Epinium is better | No G2 rating shown (0 reviews); Trustpilot 4.7 from 73 source Same as Epinium | G2 4.5/5 from 125 reviews; ~77% small business source Better than Epinium |
| Price | |||||||||||
| Entry price Cheapest plan that actually includes ad management. | Brain free; Guru €159, Business €349, Master €799 per month | $275/month Starter, up to $5,000 monthly ad spend source Better than Epinium | $799/month or % of ad spend, whichever is greater source Epinium is better | Diamond $359/mo, or $279/mo billed yearly, plus 2% of spend source Same as Epinium | Autopilot €49 / $59 a month, Sponsored Products only source Better than Epinium | $199/mo annual or $300/mo monthly, $7,500 spend included source Better than Epinium | Essentials $695/month, up to $10K monthly ad spend source Epinium is better | Not published; third parties report from $895/month (estimate) source Epinium is better | $78/month for 5 automated ASINs (Scale 5) source Better than Epinium | $250/month for the first marketplace, all features source Better than Epinium | Essentials $179/mo, or $149/mo billed annually, up to $10K source Better than Epinium |
| Pricing model Decides how your bill grows as you scale. | Flat plan by catalogue size plus 3% of AI-managed spend | Flat monthly fee by ad-spend tier; overage above 110% of tier source Better than Epinium | Greater of $799 flat or unpublished % of spend, plus paid add-ons source Epinium is better | Flat plan by sales tier plus 2% of managed ad spend source Same as Epinium | Flat fee (Autopilot) or fixed fee + 3% of managed spend source Same as Epinium | Flat plan with included spend, then % of spend above source Same as Epinium | Flat fee by spend tier, plus % of managed spend above $10K source Epinium is better | Flat monthly fee by spend tier, channels and service level source Better than Epinium | Per automated ASIN per marketplace; spend-independent up to 100 source Better than Epinium | Flat fee per marketplace, $250 plus $50 each extra source Better than Epinium | Flat subscription; above $10K spend custom base plus 3% source Same as Epinium |
| % of ad spend A percentage fee takes a cut of every extra dollar spent. | 3% of AI-managed spend on Business and Master, no threshold | No percentage of ad spend; flat tiers only source Better than Epinium | Yes above the $799 floor; percentage unpublished, was 2% source | 2% of all spend in Managed profiles, from first dollar source Better than Epinium | 3% of managed ad spend on Professional, no published threshold source Same as Epinium | Standard 4% monthly / 3% annual above $7,500; Premium 2% above $20,000 source Better than Epinium | Yes above $10K; percentage not published source | No percentage fee; tiers step up with ad spend source Better than Epinium | Only The 1% Plan: 1% of monthly ad spend, unlimited ASINs source Better than Epinium | None: no percentage of ad spend at any level source Better than Epinium | 3% of monthly ad spend above $10K source Better than Epinium |
| Public pricing Hidden prices mean a sales call before any comparison. | Four plans and the 3% fee published as entry prices | All six tiers published up to $1.5M spend; managed custom source Better than Epinium | $799 floor published; spend percentage and add-on prices not source Epinium is better | Platinum and Diamond published; Enterprise only a starting price source Same as Epinium | Yes: Autopilot and Professional published; Agencies & Enterprise on request source Same as Epinium | Yes, Standard and Premium; Partner by demo source Same as Epinium | Base fees published; spend percentage and Premium are not source Epinium is better | No; amounts only in a private Order Form source Epinium is better | Yes up to 100 automated ASINs; 1% Plan on request source Same as Epinium | Yes: full calculator from 1 to 20 marketplaces source Better than Epinium | Only Essentials on pricing page; help centre lists more bases source Epinium is better |
| Extra marketplaces/accounts Selling in several countries can multiply the bill. | 1/6/12/30 connections per plan; extra connections unpriced publicly | No per-marketplace or per-account fee on its pricing page source Same as Epinium | No per-marketplace or per-account fee published | No per-marketplace fee; 2% per Managed account-marketplace profile source Better than Epinium | Autopilot: 1 account, unlimited marketplaces; Professional: unlimited source Better than Epinium | Unlimited ad accounts; spend pooled across them, no per-account fee source Better than Epinium | Unlimited accounts; combined spend sets your tier source Better than Epinium | About $500/month per extra marketplace or account (third-party) (estimate) source Epinium is better | Each marketplace counts every automated ASIN again source Epinium is better | $50/month per additional marketplace, per seller account source Epinium is better | No per-marketplace or per-account fee on its pricing page |
| Contract & trial | |||||||||||
| Contract & notice Lock-ins and long notice periods make leaving expensive. | Monthly or annual; cancel any time before renewal, effective at period end | 1, 6 or 12 months prepaid, auto-renews; 30 days' written notice source Epinium is better | No fixed term; runs until 30 days' written notice; Indian law source Epinium is better | Monthly or prepaid annual; auto-renews; Enterprise needs 90 days' notice source Same as Epinium | Monthly or annual, auto-renews; cancel 7 days before monthly renewal source Epinium is better | Monthly or annual plans; renewal and notice terms not published | Term, renewal and notice set per order form; no exit for convenience source Epinium is better | Annual, auto-renews; 60 days' written notice; early exit owes remaining term source Epinium is better | No contract; monthly, quarterly or yearly auto-renew; cancel before cycle source Same as Epinium | Month to month; cancel by email 24h before renewal source Same as Epinium | Auto-renews same term; 15 days' written notice; no early exit source Epinium is better |
| Charges after cancelling Some contracts keep billing after you leave. | Drops to free Brain; automation stops; extra connections deleted | Paid period not refunded; ToS makes you owe the remaining term source Epinium is better | Notice month billed; all outstanding fees due at termination; no refund clause source Epinium is better | Access to period end; 2% on Managed spend incurred stays due source Epinium is better | Last period's 3% billed on its final day; nothing after source Same as Epinium | Not documented; terms only say account data may be deleted | Unbilled % fees and all contract amounts due; no refunds source Epinium is better | Rest of the annual term billed; no refunds source Epinium is better | Nothing more charged; no refunds; data may be deleted source Epinium is better | Nothing after the paid month, which is not refunded source Same as Epinium | 3% over $10K keeps billing until support removes merchants source Epinium is better |
| Free trial Test it on your own account before paying. | 7-day trial of paid plans, no card, then the free Brain plan automatically | 30 days free, card required, auto-bills; Starter to Platinum only source Same as Epinium | No free trial published; demo-led, trial offers at 2026 trade shows source Epinium is better | No free trial; 7-day money-back on first payment only source Epinium is better | 30 days free, no card; account pauses at trial end source Better than Epinium | 14 days free, no credit card source Better than Epinium | No free trial published; pilot only via order form source Epinium is better | No free trial; 60-day paid evaluation, cancel by in-app button source Epinium is better | 30 days, no card; automation for 1 product in 1 country source Same as Epinium | 30-day free trial; a valid credit card is required source Same as Epinium | 30-day free trial; card required after connecting Amazon source Same as Epinium |
| Scope | |||||||||||
| Ad types Unautomated ad types leave part of your spend unmanaged. | Sponsored Products, Sponsored Brands and Sponsored Display | Sponsored Products, Brands (incl. video) and Display; no DSP source Same as Epinium | SP, SB, SD, Amazon DSP and AMC; Sponsored TV not listed source Better than Epinium | SP, SB, SD and Sponsored TV; DSP not documented source Better than Epinium | SP (Autopilot); SP, SB, SD and Amazon DSP (Professional) source Better than Epinium | Sponsored Products only (automation, API and campaign creation) source Epinium is better | SP, SB, SD and Amazon DSP (DVA) goals source Better than Epinium | SP, SB, SD, Amazon DSP and AMC audiences source Better than Epinium | SP, SB (incl. video, Store Spotlight), SD; no STV/DSP source Same as Epinium | SP, SB, SD and Retail Ad Service; DSP reporting only source Same as Epinium | Creates SP only; bids SB, SD, video; DSP on Advanced source Better than Epinium |
| Other retailers Matters if you also advertise on Walmart, Instacart or TikTok. | Amazon ads only; Shopify and WooCommerce for catalogue and sales Partial | Amazon only in the software; Google-to-Amazon traffic as a service source Same as Epinium | Amazon and Walmart Connect only source Better than Epinium | Amazon, Walmart Ads and TikTok Shop GMV Max source Better than Epinium | Amazon only; DSP inventory reaches off-Amazon sites source Same as Epinium | Amazon only; no other retailers documented source Same as Epinium | Amazon, Walmart and Instacart source Better than Epinium | Amazon, Walmart, Instacart, Criteo, TikTok Shop, Google, Meta, Microsoft, ChatGPT source Better than Epinium | Amazon only; no other retailers documented Same as Epinium | Amazon only today; Walmart Ads beta announced in 2023 source Same as Epinium | Amazon, Walmart (incl. Onsite Display) and TikTok Shop source Better than Epinium |
| Amazon marketplaces Every country you sell in must be covered. | 23 Amazon advertising marketplaces across EU, NA and FE | 16 Amazon marketplaces; no Italy, Sweden, Poland or Ireland source Epinium is better | 9 Amazon marketplaces named: US, UK, DE, ES, IT, CA, JP, AU, IN source Epinium is better | 16 Amazon marketplaces supported in Helium 10 Ads source Epinium is better | 19 Amazon marketplaces, per its About page source Epinium is better | Number of marketplaces not published | 21 Amazon marketplaces for Sponsored Products source Epinium is better | No count published; clients in 32 countries source | 12: US, CA, MX, UK, DE, FR, IT, ES, NL, JP, SG, AU source Epinium is better | 20 Amazon marketplaces, including UK, DE, FR, IT, ES source Epinium is better | 16 Amazon marketplaces listed, incl. 6 in Europe source Epinium is better |
| Account types Vendor, KDP and agency setups are not always supported. | Seller Central, Vendor Central and agencies; no KDP or Merch | Sellers, vendors, KDP authors and agencies; KENP ads partial source Better than Epinium | Brands, sellers, agencies, aggregators; Amazon Vendor support not stated source | Seller accounts only; Vendor not supported source Epinium is better | Sellers, Vendors and KDP; agency tier with multi-customer view source Better than Epinium | Seller, Vendor and KDP; agencies via multiple accounts source Better than Epinium | Seller, Vendor, KDP authors, Handmade, Amazon Business; agencies source Better than Epinium | Brands, sellers, agencies, aggregators; Vendor and KDP not stated source | Seller Central sellers and agencies; Vendor not documented source Epinium is better | Seller Central sellers and agencies; Vendor not documented source Epinium is better | Seller (3P), Vendor (1P) and agencies via Agency Edition source Same as Epinium |
| Interface languages Your team works faster in its own language. | Five interface languages: English, Spanish, Italian, German, French | Not documented; site and help centre in English only | English only on site; other UI languages not documented | Ads UI language not documented; 12 suite tools in DE/ES/IT/ZH source | Not documented; help centre in English and Arabic | Not documented; site and help centre in English only | Not documented publicly (website in EN, DE, ES) | English, Japanese and Mandarin Chinese source Epinium is better | English only across site, docs and help centre source Epinium is better | Not documented; site in English, guide machine-translated to Spanish | Not documented publicly; help centre in English and Chinese |
| Scope beyond ads One tool for ads, listings and stock means fewer subscriptions. | Ads, listings, catalogue, stock forecast, P&L and Shopify/Woo store | Ads, plus profit, TACOS, rank and SQP dashboards; no listings or stock source Epinium is better | Ads, AMC, share of voice, budgets and SKU profit; no listings or stock source Epinium is better | Research, listings, inventory, P&L, refunds, alerts and ads in one suite source Same as Epinium | Amazon ads plus reporting: P&L, profit, inventory, rank tracking source Epinium is better | Ads only: Sponsored Products bids, budgets, keywords, negatives source Epinium is better | Ads, reporting and market intelligence; no listing or stock management source Epinium is better | Ads plus listing SEO, promotions and Google feed services source Epinium is better | Ads plus sales P&L, restock forecast, rank tracking; no listings tool source Epinium is better | Ads plus True Profit reports and a Buy Box repricer source Epinium is better | Ads, listings, catalog, inventory, per-SKU profit; no own-store source Same as Epinium |
| Automation | |||||||||||
| Who decides Rules you write or an algorithm: control versus convenience. | Algorithm optimises to a campaign target; plus user-built workflows | Daily algorithm toward target ACOS, plus IF/THEN rules and dayparting source Same as Epinium | Pre-built or custom rule sets, ML automation and AI agents source Same as Epinium | Bid algorithms to target ACoS, custom rules, or AI Product Goals source Same as Epinium | ML model toward your goal; no rules to write source Same as Epinium | Rules you write (Segments language); templates; your own AI drafts source Epinium is better | Engine bids toward your target ACoS; four rule templates source Same as Epinium | Patented AI toward ACOS/ROAS/TACOS or margin, plus your rules source Same as Epinium | Rules you configure across 11 algorithms, bundled as Strategic Objectives source Same as Epinium | Algorithm toward per-campaign target ACoS, plus rule scripts source Same as Epinium | AI bids toward your goal and ACOS limit source Same as Epinium |
| Optimisation frequency Slow cycles react late to spend spikes. | Daily optimizer; your workflows can run every hour | Bids once every 24 hours at midnight; hunts nightly source Same as Epinium | Hourly for dayparting and rank rules; other rule cadence unpublished source Same as Epinium | Nightly (PST) AI bid actions; data refreshed every 24 hours source Same as Epinium | Daily: one push to Amazon between 4 and 8 am source Same as Epinium | After every data sync, up to 4x/day schedule, or cron source Same as Epinium | Bids recalculated daily; hourly in Conversion Optimization source Same as Epinium | Bids and placements hourly; your rules daily, weekly or monthly source Same as Epinium | Daily; dayparting hourly; budgets at marketplace midnight source Same as Epinium | Optimizer once a day; scripts daily 7-9 AM CST source Same as Epinium | Amazon bids hourly; Walmart daily; keywords daily or weekly source Same as Epinium |
| Hourly bids / dayparting Cuts spend in hours that never convert. | Yes: workflows can change bids by hour, with hourly Marketing Stream data | Dayparting schedules by hour; Marketing Stream not documented as live source Same as Epinium | Hourly bids, budgets and placements via Amazon Marketing Stream source Same as Epinium | Dayparting on/off schedules with hourly analytics (Managed profiles) source Same as Epinium | Hourly stats and dayparting (pause by time window), Professional source Same as Epinium | Dayparting bid schedules at chosen times; no hourly data in rules source Same as Epinium | Stream hourly bid schedules; listed under Growth plan source Same as Epinium | Yes, hourly bidding via Amazon Marketing Stream source Same as Epinium | Hourly on/off schedule plus hourly bid modifiers (-99% to +900%) source Same as Epinium | AI dayparting pauses worst-ACoS hour via Marketing Stream source Same as Epinium | Yes: hourly AI dayparting via Marketing Stream, plus manual schedules source Same as Epinium |
| Preview before acting See what automation will change before it touches money. | Yes: dry run of any workflow before it acts | Rule summary before activation; AI assistant shows changes first source Same as Epinium | Preview for AI dayparting and agent plans; no rule dry run documented source Same as Epinium | Rules can run as suggestions you approve; no dry-run simulation source Same as Epinium | No preview of algorithm changes documented Epinium is better | Yes: preview matches and bid preview; automations saved disabled source Same as Epinium | Rules can wait for manual approval; engine changes cannot source Same as Epinium | Not documented publicly Epinium is better | Preview per algorithm or ad, plus bidding strategy simulator source Same as Epinium | Dry run checks script fields; no preview of changes source Same as Epinium | Campaign Creator preview before launch; no bid dry run source Same as Epinium |
| Placement bids Top of search often converts differently from product pages. | AI adjusts top-of-search and product-page placement bids, SP only | No automated placement rules; manual, bulk, or via AI assistant source Epinium is better | Placement modifiers by rules, AI and hourly dayparting source Better than Epinium | Placement rules exist (via MCP); AI goals manage placements source Same as Epinium | Placement statistics reported; placement bid logic not documented | Placement adjustments editable via API/Copilot only, not in rules source Epinium is better | Automatic placement multipliers unless you set your own source Same as Epinium | AI adjusts placement bids hourly; can be switched off per portfolio source Better than Epinium | Placement rule adjusts TOS, ROS and PP % by performance source Better than Epinium | Bulk placement multipliers; AutoPilot fixes top-of-search at 5% source Epinium is better | Bidder accounts for multipliers; ARI Assistant suggests TOS changes source Epinium is better |
| Target ACOS levels Finer targets let each product chase its own margin. | Campaign, ASIN, portfolio or TACOS targets | Target ACOS at campaign, ad group and keyword/target level source Same as Epinium | Target ACOS per campaign; other levels not documented source Same as Epinium | Account default, campaign and Product Goal target ACoS source Same as Epinium | ACoS per strategy; TACoS per product or product group source Same as Epinium | Target ACOS at account, campaign, ad group, keyword/target source Same as Epinium | Target ACoS per goal segment; Total ACoS; ACoS ceiling source Same as Epinium | Account, ASIN, campaign and branded terms source Same as Epinium | Target ACOS per bidding rule or per ad group source Same as Epinium | Target ACoS per campaign and per AutoPilot group source Same as Epinium | ACOS limit per ad group; goal per campaign source Same as Epinium |
| Data lookback Short windows overreact; long ones catch slow-converting terms. | Optimizer window 7-30 days; search-term checks fixed at 60 Partial | Bids use 40-day conversion rate; negative scans up to 999 days source Better than Epinium | Rule lookback not published; budget shares use last 30 days | User-set lookback per rule; maximum not documented source | 90 days of history, plus 7 days of competition data source Better than Epinium | Any date range, up to lifetime of synced data source Better than Epinium | Negative suggestions read 12 months; Stream schedules 35 days source Better than Epinium | Not documented publicly | 365 days for bidding rules; 180 days for most others source Better than Epinium | Not documented beyond 30-day hourly dayparting window | Not documented for the bidder; recommendations read 30 days-6 weeks |
| Budget pacing Keeps a monthly budget from running out mid-month. | Monthly budget pacing, split equally across a portfolio's campaigns | No period budget pacing documented Epinium is better | Period budget split across hundreds of campaigns, unused budget reallocated source Better than Epinium | Budget Manager: monthly/annual budget per profile with auto pacing source Better than Epinium | Monthly budget per strategy, spent evenly over the calendar month source Same as Epinium | Not documented; only per-campaign daily budget rules Epinium is better | Group budget caps alert only (beta); no pacing source Epinium is better | Spend goal via 'VAM Baseline', rebalanced every three days source Same as Epinium | No period budget pacing; daily budgets by weekday or results Epinium is better | Budget balancing within campaign groups; no period budget plan source Epinium is better | Monthly budget goals with pacing forecast; edits stay manual source Epinium is better |
| Organic rank in automation Avoids paying for clicks you already win organically. | Not used: SQP downloaded but not stored, no organic rank Not available | Rank and SQP shown in dashboards and AI, not used by rules source Same as Epinium | Hourly organic rank and share of voice drive rules; BSR, Buy Box, stock too source Better than Epinium | Bid rules on organic and sponsored rank (Keyword Tracker) source Better than Epinium | Organic rank lowers bids (max 50 keywords per strategy) source Better than Epinium | Not documented; no rank or SQP properties in syntax Same as Epinium | Organic-rank bid rule (SP); SQP not documented source Better than Epinium | Not documented publicly | Organic/ad rank in bidding and placement rules; SQP in import source Better than Epinium | BSR chart and SQP reports; not used by automation source Same as Epinium | Organic rank feeds weekly ARI Assistant suggestions, not bidding source Same as Epinium |
| Control & safety | |||||||||||
| Approval & audit trail You see and sign off what changed, and who changed it. | Approval queue or autonomy modes; every change logged for 12 months | Automations act without approval; AI asks per change; change history source Same as Epinium | Rules act automatically; MCP changes only on request, all logged source Same as Epinium | Optional approval via Suggestions; Change Log with source and author source Same as Epinium | No approval step; actions visible in an activity history source Epinium is better | Automations start disabled; review matches; audit logs per action source Same as Epinium | Engine acts unattended; rules optional approval with history log source Same as Epinium | Strategist-managed; per-change approval queue not documented Epinium is better | Preview optional; rules then run automatically; change logs with triggering metrics source Same as Epinium | No approval step; per-campaign activity log of changes source Epinium is better | Bidder acts without approval; keyword actions reviewable with 90-day history source Same as Epinium |
| Undo A bad run should take one click to reverse. | Yes: every change logged with before and after, and reversible | No undo documented for algorithm or rules; Nightly Hunt has one source Epinium is better | Undo automated changes from ruleset change history (help centre) source Same as Epinium | No undo button documented; revert by re-applying old values source Epinium is better | Not documented publicly Epinium is better | No undo for bids or automations; change history only Epinium is better | No general undo; takeover undone by deleting the goal source Epinium is better | Original campaigns can be reactivated; change undo not documented source Same as Epinium | Revert bids, statuses, imports and negatives; budgets only via MCP source Same as Epinium | No undo documented; read-only activity log Epinium is better | No undo documented; ARI Assistant actions not reversible in-tool source Epinium is better |
| Your manual edits If the tool overwrites you, manual control is pointless. | Synced every night; protect what you change by hand with a workflow rule | Advises editing bids in Ad Badger, not Amazon; daily sync source Same as Epinium | Manual edits not logged; bulk undo overwrites later manual changes source Same as Epinium | Logged as Seller Central changes; never edit AI-goal campaigns source Same as Epinium | Overwritten next day; editing bids or targets corrupts learning source Epinium is better | Amazon-side edits picked up at next sync; no override policy Epinium is better | Most Amazon console edits are overwritten by the engine source Epinium is better | Not documented publicly Epinium is better | Bidding rules can wait after in-app manual edits; console edits become base source Same as Epinium | Optimizer keeps adjusting bids unless you set Lock Bid source Same as Epinium | Bidder resets bids hourly; turn AI off to bid manually source Epinium is better |
| Campaign structure A rebuilt structure is hard to undo if you leave. | Works inside your campaigns; harvests terms into existing ad groups | Works on your existing campaigns; optional single-keyword builder source Same as Epinium | Rules attach to your existing campaigns; launcher builds new structures source Same as Epinium | Rules keep your campaigns; AI goals build at least three new ones source Same as Epinium | Builds its own campaigns; you pause your existing ones source Epinium is better | Works on your campaigns; builds new ones from your plan source Same as Epinium | Builds its own 3-6 campaigns per goal; takeover keeps yours source Epinium is better | Builds one campaign per ASIN, keyword and match type, or imports yours source Epinium is better | Rules attach to your existing ad groups; Mass Campaigns builds new ones source Same as Epinium | Optimizes existing campaigns as-is; AutoPilot adds its own source Same as Epinium | Builds its own campaigns; pauses your existing product ads source Epinium is better |
| When you leave Your campaigns should keep running without the tool. | Campaigns stay in your Amazon account, untouched | Campaigns stay in your Amazon account; data deletable 30 days later source Same as Epinium | Not documented; archived data extractable only for a fee | Disconnecting deletes H10 history; campaign fate not documented source | m19 pauses all its campaigns; they stay in your account source Epinium is better | Not documented what happens to campaigns when you leave | SP and SD campaigns paused; SB keep running source Epinium is better | You revoke its access; no export or cleanup promised; DSP on its seat source Epinium is better | Last values stay in Amazon; unassigning doesn't revert changes source Epinium is better | Not documented; campaigns live in your Amazon account | Not documented publicly what happens to campaigns and paused ads |
| Protected terms Stops automation negating your brand or hero ASINs. | Yes: brand terms and any keyword or ASIN list you protect | Never-Negatives list for keywords by match type; not ASINs source Same as Epinium | Not documented publicly Epinium is better | Not documented publicly Epinium is better | No protected list; seeds force bids, blacklists exclude Epinium is better | Not documented as a setting; exclusions written in rule logic Epinium is better | Exclusion list of search terms never negated by rules source Same as Epinium | Separate ACOS and bid limits for branded terms; no-negate list undocumented source Same as Epinium | Exact and phrase whitelists per product block negation source Same as Epinium | Not documented; negative creation toggled per campaign Epinium is better | No brand or ASIN protection from auto-negation documented Epinium is better |
| Human help Someone to ask when the numbers look wrong. | Paid expert sessions; Customer Success promised on Master Partial | Two onboarding calls, weekly office hours; managed service custom-priced source Better than Epinium | White-glove onboarding, 24/7 support; strategy sessions and QBRs on Enterprise source Better than Epinium | Enterprise: dedicated success manager and 1:1 coaching; no managed service source Same as Epinium | Professional: onboarding call, dedicated rep, monthly 1:1; no managed service source Better than Epinium | Software only; bookable demo, no managed service documented | Client Success team from Growth; dedicated team on Premium source Better than Epinium | Dedicated strategist on managed plans; self-service tier with support team source Better than Epinium | No managed service; support reviews via sub-user, never edits source Same as Epinium | Free matching to partner agencies; $125 30-minute consultation source Same as Epinium | Managed Services: add-on on Advanced, included in Enterprise source Better than Epinium |
| Tools | |||||||||||
| Copy to other marketplaces Saves days when expanding into new countries. | Yes: copy campaigns to other marketplaces with translated keywords | Not documented publicly Epinium is better | Not documented publicly Epinium is better | Not documented publicly Epinium is better | Not documented; new countries need 20 manual ad sales first Epinium is better | Rule logic shareable across accounts; campaign copy not documented Epinium is better | Not documented publicly Epinium is better | Not documented publicly Epinium is better | Not documented publicly Epinium is better | Not documented; clone works within the same account Epinium is better | Not documented for campaigns; listings port Amazon to Walmart Epinium is better |
| Bulk launch Launch large catalogues without building campaigns one by one. | Yes: launch campaigns from a spreadsheet | Not available; bulk SP campaign creation is on the roadmap source Epinium is better | Bulk Campaign Launcher plus a prompt-driven Campaign Launcher agent source Same as Epinium | No bulksheet or CSV upload in Helium 10 Ads source Epinium is better | Not documented publicly Epinium is better | Via Copilot/API from an ASIN list or spreadsheet source Same as Epinium | CSV launch and edit of SP goals; SB bulk paused source Same as Epinium | Not documented publicly Epinium is better | In-app Mass Campaigns builder; no spreadsheet campaign launch documented Epinium is better | AutoPilot product groups and rule scripts from CSV source Same as Epinium | Campaign Creator builds in bulk; no spreadsheet upload documented Epinium is better |
| Bulk edits Change hundreds of bids or budgets in one go. | Yes: bids, states, budgets and AI settings in bulk | Bulk actions on selected table rows; inline edits on some tables source Same as Epinium | Bulk edits on targets, campaigns, search terms, negatives; row limit unpublished source Same as Epinium | Bulk actions on selected campaigns and targets; row limit undocumented source Same as Epinium | Not documented publicly Epinium is better | In-app bulk actions on all filtered rows; API up to 50,000 source Same as Epinium | Up to 100 targets at once, Sponsored Products only source Same as Epinium | Not documented publicly Epinium is better | Bulk edit in tables, Excel bid/status upload, Bulk Manage ZIP source Same as Epinium | Spreadsheet view, bulk actions and CSV upload; no row limit source Same as Epinium | Bulk edits in Ads Manager; budget CSV download and re-upload source Same as Epinium |
| History on day one More imported history means better decisions from the start. | 94 days of SP/SB/SD ads data; up to two years sales | 90 days Sponsored Products, 60 days Brands and Display source Same as Epinium | Reads Amazon and Walmart history on connect; depth not stated source | 60 days of Amazon Ads history on connection source Epinium is better | Imports past campaign data once, at first login source | Not documented; initial sync takes 10-30 minutes | Downloads the last 60 days on connection source Epinium is better | Uses your historical data; collection runs in onboarding weeks 1-2 source | 60 days of advertising data downloaded at onboarding source Epinium is better | Not documented publicly | Not stated in its onboarding help or pricing page |
| Team & roles Seat fees and missing roles add up for teams. | Admin, editor, viewer roles; 1/3/6 users included per plan | Four roles; extra users are a paid add-on, price unpublished source Same as Epinium | Unlimited users included in the Standard plan source Better than Epinium | Diamond: 5 extra users; Enterprise 10+ users (KB says 25) source Same as Epinium | Autopilot 1 user; Professional unlimited users, 3 roles, no fee source Better than Epinium | Not documented: no users, roles or seat pricing | Unlimited team members; Admin and Manager roles source Better than Epinium | Multiple users; roles and seat cost not published | Unlimited sub-users with chosen permissions; no extra cost stated source Better than Epinium | Invite extra users with permission levels; cost not stated source Same as Epinium | Owner, Admin and Viewer roles; seat cost not published source Same as Epinium |
| Alerts Catch overspend or stockouts before they cost you. | Yes: threshold alerts as tasks, in the app and by email | Only ad-spend tier warnings; alert system is planned source Epinium is better | Not documented publicly Epinium is better | Email/SMS listing alerts; ad-metric alerts not documented source Same as Epinium | In-app stock alerts and DSP blocking alerts; email not documented source Same as Epinium | Not documented; anomaly rules exist, no notification channel Epinium is better | In-app only: budget-cap and pacing recommendations source Same as Epinium | Not documented publicly Epinium is better | Email alerts for low stock and Amazon disconnection source Same as Epinium | Email alerts for budget warnings and significant ACoS changes source Same as Epinium | Email and Slack: budget pacing, weekly update, unadvertised products, stock source Same as Epinium |
| Search-term analysis Where wasted spend and new keywords are found. | Search-term harvesting, negatives and n-gram analysis | N-gram explorer, duplicate hunter, nightly harvest and negation (SP only) source Same as Epinium | Search term pages, n-gram analyser, branded vs generic vs competitor split source Same as Epinium | Search term view plus harvest/negative rules; n-grams not documented source Same as Epinium | Search-term analysis per ad group; n-grams not documented source Same as Epinium | Search term page, 1-3 word n-grams, auto harvesting/negating source Same as Epinium | Search-term isolation, negative suggestions on single words source Same as Epinium | Harvests converting search terms into new campaigns daily source Same as Epinium | Search terms aggregated per product; single-word analysis (Main Words) source Same as Epinium | Search-term tab with impression rank and share; no n-grams source Same as Epinium | Search terms mined into keyword add/negate suggestions; n-grams not documented source Same as Epinium |
| Custom fields in rules Lets automation act on margin, lifecycle or your own labels. | Yes: your own properties, read by workflows | Tags on campaigns, keywords and ads; not documented as rule inputs source Same as Epinium | Per-SKU COGS, freight and fees feed rules; labels and account context source Same as Epinium | Not documented publicly Epinium is better | Product tags and per-ASIN COGS; not read by automation source Same as Epinium | User-defined fields on campaigns, ad groups, targets, ads source Same as Epinium | Three product tags per ASIN, for reports only source Same as Epinium | COGS and target margin per ASIN; campaign tags in reports source Same as Epinium | COGS and lead times feed profit; no rule-readable custom fields Epinium is better | Smart tags and notes; rules do not read them source Same as Epinium | Brand/Competitor/Generic tags, campaign groups and COGS source Same as Epinium |
| Keyword & product research Finds demand before you spend on it. | Amazon keyword suggestions and AI keyword ideas; no search volume Partial | Search Trends from SQP and rank tracking; no keyword database source Same as Epinium | Keyword gap suggestions and harvesting; no product research tool source Same as Epinium | Cerebro, Magnet, Black Box, Keyword Tracker, Market Tracker source Better than Epinium | Keyword and product rank trackers, Search Trends, keyword extraction source Better than Epinium | No in-app keyword/product research; free web tools only Epinium is better | AI keyword research tool with Search Frequency Rank source Better than Epinium | Keyword research tool; MarketIQ category and competitor data (Pro Suite) source Better than Epinium | No keyword research tool; rank tracking, 30 keywords included source Same as Epinium | Keyword harvesting from your own campaigns only source Epinium is better | Market Intelligence term tracking and AI keyword suggestions source Better than Epinium |
| Data & AI | |||||||||||
| Profit & P&L ACOS alone can look good while you lose money. | P&L with fees, product cost, TACOS and margin per product | Profits dashboard: fees, returns, COGS from Amazon, TACOS; sellers only source Same as Epinium | Profit per SKU/ASIN with fees and COGS, included; rules on margin source Better than Epinium | Profits P&L with COGS, fees and TACoS (Diamond) source Same as Epinium | Per-ASIN profit with COGS and a monthly P&L (Professional) source Same as Epinium | Margin-based profit per ad account; KDP blended profit, no COGS source Epinium is better | Profit and margin per ASIN after uploaded COGS source Same as Epinium | Margin-based bidding with your COGS; no P&L documented source Epinium is better | P&L with dated COGS, EU VAT, refunds; restock forecasting source Same as Epinium | True Profit with COGS and fees, TACoS, organic sales source Same as Epinium | Per-SKU estimated gross profit and TACoS from your COGS source Epinium is better |
| Share of voice & AMC Shows visibility against competitors, beyond your own clicks. | No share of voice, AMC or Brand Metrics In development | SQP share of search and Top of Search share; AMC not in-app source Better than Epinium | Hourly SOV and rank tracking; AMC reports, audiences, custom queries source Better than Epinium | Share of Voice, AMC and Brand Metrics reports source Better than Epinium | Share of voice per tracked keyword; AMC reports without SQL source Better than Epinium | Not documented: no share of voice, AMC or Brand Metrics | Hourly SOV and organic rank; AMC on Premium; Brand Metrics source Better than Epinium | AMC audiences and personas; share-of-voice goals source Better than Epinium | TOS impression share filter; AMC preset audience bid boosts only source Better than Epinium | Search-term impression share and Brand Metrics; no AMC source Better than Epinium | Market IQ share of voice and page-1 rank; AMC integrated source Better than Epinium |
| Public API Connect your own reports, BI or scripts. | Public REST API: read on every plan, write on Business+ | No public API documented; CSV/JSON exports and MCP endpoint Epinium is better | API access on Enterprise only; no public API docs source Epinium is better | No public API documented; MCP is the programmatic interface Epinium is better | No public API documented; raw data shared to BigQuery Epinium is better | Public REST API v5, read/write Sponsored Products, all plans source Same as Epinium | Not documented publicly Epinium is better | Not documented publicly Epinium is better | No public REST API documented; MCP connector only Epinium is better | Not documented publicly Epinium is better | No public API docs; custom API integration on Enterprise Epinium is better |
| MCP / AI agents Lets Claude or ChatGPT read, and maybe change, your account. | MCP for Claude and ChatGPT; writes SP/SB/SD on Business | MCP for Claude/ChatGPT: 12 read tools, 12 write tools (SP only) source Epinium is better | MCP for Claude, ChatGPT, Copilot: reads, changes bids/budgets on request source Same as Epinium | MCP reads and writes ads with per-batch approval (Diamond+) source Same as Epinium | No MCP or agent access documented; support chatbot only Epinium is better | Copilot skills for Claude/Codex/Cursor via API; read-only MCP endpoint source Epinium is better | MCP closed beta, read-only, named users, Claude source Epinium is better | AI Data Assistant chat in portal (Pro Suite); no MCP documented source Epinium is better | MCP beta reads data; edits bids, budgets, negatives after approval source Same as Epinium | OzO beta chatbot answers help questions; no MCP documented source Epinium is better | Read-only MCP for Claude and ChatGPT, early access waitlist source Epinium is better |
| Listings for Rufus / AI Shoppers increasingly ask AI assistants what to buy. | AI listing generation and audit; no Rufus-specific scoring Partial | Not documented publicly Epinium is better | No listing optimisation for Rufus or AI assistants Epinium is better | Listing Builder pulls Rufus insights from up to 2 ASINs source Better than Epinium | Not documented publicly Epinium is better | Not documented: no listing optimisation for Rufus or AI Epinium is better | Not documented publicly Epinium is better | Listing SEO service; Rufus/AI-assistant optimisation not stated source Same as Epinium | No Rufus optimisation; MCP skill drafts listing rewrites source Epinium is better | Not documented publicly Epinium is better | Smart Pages listing generation; Amazon US and Walmart US only source Epinium is better |
| Amazon EU depth EU marketplaces, VAT and languages differ from the US. | Spanish team, EU marketplaces, interface in five EU languages | UK, DE, FR, ES, NL, BE; no Amazon.it, .se, .pl or .ie source Epinium is better | UK, DE, ES, IT named; France not listed; EMEA sales lead source Epinium is better | Ads in UK, DE, FR, IT, ES, SE, NL, PL; DE without SD source Epinium is better | Paris-based; covers DE, UK, FR, IT, ES, NL, SE, PL, BE source Same as Epinium | Not documented: no EU marketplace list or local languages Epinium is better | SP in DE, ES, FR, IT, UK, NL, SE, PL, BE source Same as Epinium | London office and EU store launches; EU depth not detailed source Epinium is better | UK, DE, FR, IT, ES, NL supported; EU VAT; English-only source Epinium is better | 8 EU/UK marketplaces covered; US company, English content source Epinium is better | Six EU/UK marketplaces; listings tool US-only; COGS in USD source Epinium is better |
| EU data & compliance Where your ad data lives and under which law. | Hosted on AWS Ireland (eu-west-1); GDPR DPA offered Partial | US company under Texas law; GDPR rights listed, no EU residency source Epinium is better | No EU data residency statement; Indian law governs Epinium is better | Data processed in the US; GDPR section source Epinium is better | French company under RGPD; hosting region not documented source Same as Epinium | No EU data residency, DPA or GDPR terms published; US law Epinium is better | May transfer EU data outside EEA; no EU residency stated source Epinium is better | Data stored in the US; ISO/IEC 27001 source Epinium is better | Singapore company under Singapore data law; GDPR not mentioned source Epinium is better | Not documented: US terms under Delaware law; no GDPR mention Epinium is better | Not documented: no GDPR or EU residency statement Epinium is better |
By ad spend
What each tool costs, from a small account to a big one.
Monthly price at five levels of monthly Amazon ad spend, worked out from each vendor’s published figures (our arithmetic, not their quote). Prices stay in the currency each vendor publishes; “estimate” marks where a percentage is not published and we used the figure reported elsewhere.
| Tool | Ad spend $5K | Ad spend $10K | Ad spend $25K | Ad spend $50K | Ad spend $100K |
|---|---|---|---|---|---|
| Epinium | €349 + 150 = ~€499 | €349 + 300 = ~€649 | €349 + 750 = ~€1,099 | €349 + 1,500 = ~€1,849 | €349 + 3,000 = ~€3,349 |
| Ad Badger | $275/mo Starter ($212.50 annual) | $440/mo Basic ($340 annual); staying on Starter costs $275 + $181.50 overage = $456.50 | $440/mo Basic ($340 annual) | $660/mo Professional ($510 annual) | $920/mo Platinum ($708.33 annual) |
| Adbrew (estimate) | $799 | $799 | $799 | ≈$1,000 (estimate at 2%) | ≈$2,000 (estimate at 2%) |
| Helium 10 Ads (estimate) | $459/mo ($359 + $100); $379 on annual billing | $559/mo ($359 + $200); $479 annual | $859/mo ($359 + $500); $779 annual | $1,359/mo ($359 + $1,000); $1,279 annual | $2,359/mo ($359 + $2,000); $2,279 annual |
| m19 | $629/mo Professional ($479 + $150); or $59 Autopilot, SP only | $779/mo ($479 + $300) | $1,229/mo ($479 + $750) | $1,979/mo ($479 + $1,500) | $3,479/mo ($479 + $3,000) |
| Merch Jar | $300 (Standard monthly) / $199 annual | $400 (Standard: 300 + 4% x 2,500) / $274 annual | $700 (Premium: 600 + 2% x 5,000) / $499 annual | $1,200 (Premium: 600 + 2% x 30,000) / $999 annual | $2,200 (Premium: 600 + 2% x 80,000) / $1,999 annual |
| Perpetua (estimate) | $695 | $695 | ~$1,445 (est.) | ~$2,195 (est.) | ~$3,695 (est.) |
| Quartile (estimate) | ~$895 | ~$895 | ~$1,495 | ~$2,495 | ~$3,995 |
| Scale Insights | $78-$688 (5-100 ASINs); 1% Plan would be $50 + undisclosed minimum | $78-$688 (5-100 ASINs); 1% Plan would be $100 + undisclosed minimum | $78-$688 (5-100 ASINs); 1% Plan would be $250 + undisclosed minimum | $78-$688 (5-100 ASINs); 1% Plan would be $500 + undisclosed minimum | $78-$688 (5-100 ASINs); 1% Plan would be $1,000 + undisclosed minimum |
| Sellozo | $250/mo (1 marketplace); $350 with 3 | $250/mo (1 marketplace); $350 with 3 | $250/mo (1 marketplace); $350 with 3 | $250/mo (1 marketplace); $350 with 3 | $250/mo (1 marketplace); $350 with 3 |
| Teikametrics (estimate) | $179 ($149 billed annually) | $179 ($149 billed annually) | $1,049-$1,889 (estimate) | $1,799-$2,639 (estimate) | $3,299-$4,139 (estimate; Enterprise custom from $100K) |
Where Epinium loses
What the others do better.
Computed from the table, not chosen by us: the points where the most tools beat Epinium today.
-
Share of voice & AMC
9 of 10 tools do better: Ad Badger, Adbrew, Helium 10 Ads, m19, Perpetua, Quartile, Scale Insights, Sellozo, Teikametrics
Epinium today: No share of voice, AMC or Brand Metrics
-
% of ad spend
7 of 10 tools do better: Ad Badger, Helium 10 Ads, Merch Jar, Quartile, Scale Insights, Sellozo, Teikametrics
Epinium today: 3% of AI-managed spend on Business and Master, no threshold
-
Human help
6 of 10 tools do better: Ad Badger, Adbrew, m19, Perpetua, Quartile, Teikametrics
Epinium today: Paid expert sessions; Customer Success promised on Master
-
Ad types
6 of 10 tools do better: Adbrew, Helium 10 Ads, m19, Perpetua, Quartile, Teikametrics
Epinium today: Sponsored Products, Sponsored Brands and Sponsored Display
-
Entry price
6 of 10 tools do better: Ad Badger, m19, Merch Jar, Scale Insights, Sellozo, Teikametrics
Epinium today: Brain free; Guru €159, Business €349, Master €799 per month
-
Other retailers
5 of 10 tools do better: Adbrew, Helium 10 Ads, Perpetua, Quartile, Teikametrics
Epinium today: Amazon ads only; Shopify and WooCommerce for catalogue and sales
-
Data lookback
5 of 10 tools do better: Ad Badger, m19, Merch Jar, Perpetua, Scale Insights
Epinium today: Optimizer window 7-30 days; search-term checks fixed at 60
-
Organic rank in automation
5 of 10 tools do better: Adbrew, Helium 10 Ads, m19, Perpetua, Scale Insights
Epinium today: Not used: SQP downloaded but not stored, no organic rank
-
Keyword & product research
5 of 10 tools do better: Helium 10 Ads, m19, Perpetua, Quartile, Teikametrics
Epinium today: Amazon keyword suggestions and AI keyword ideas; no search volume
Where Epinium wins
Where Epinium comes out ahead.
Same arithmetic, the other way round: the points where the most tools fall behind Epinium.
-
Copy to other marketplaces
Epinium is better than 10 of 10 tools
Epinium today: Yes: copy campaigns to other marketplaces with translated keywords
-
Public API
Epinium is better than 9 of 10 tools
Epinium today: Public REST API: read on every plan, write on Business+
-
EU data & compliance
Epinium is better than 9 of 10 tools
Epinium today: Hosted on AWS Ireland (eu-west-1); GDPR DPA offered
-
Amazon marketplaces
Epinium is better than 8 of 10 tools
Epinium today: 23 Amazon advertising marketplaces across EU, NA and FE
-
Scope beyond ads
Epinium is better than 8 of 10 tools
Epinium today: Ads, listings, catalogue, stock forecast, P&L and Shopify/Woo store
-
Amazon EU depth
Epinium is better than 8 of 10 tools
Epinium today: Spanish team, EU marketplaces, interface in five EU languages
-
Listings for Rufus / AI
Epinium is better than 8 of 10 tools
Epinium today: AI listing generation and audit; no Rufus-specific scoring
-
Charges after cancelling
Epinium is better than 7 of 10 tools
Epinium today: Drops to free Brain; automation stops; extra connections deleted
-
Undo
Epinium is better than 7 of 10 tools
Epinium today: Yes: every change logged with before and after, and reversible
One by one
Each tool, in a paragraph.
What it is, how it scores against Epinium in the table above, the day we checked it and the full head-to-head.
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Ad Badger
Ad Badger is Amazon PPC software from Austin, Texas, running since 2017. Its core is Bids by Badger, an algorithm that resets keyword bids once a day toward a target ACOS. Around it sit nightly search-term harvesting and negation, dayparting, custom bid rules, a profit and TACOS dashboard and rank tracking. It charges a flat monthly fee by ad-spend tier, not a percentage, supports KDP authors, sells coaching and managed service, and offers an MCP connector for Claude and ChatGPT.
Better on 9 points, equal on 25, worse on 15
-
Adbrew
Adbrew is an Amazon and Walmart retail media platform from Adbrew Software Private Limited in Delhi, India. It automates Sponsored Ads with rule sets and AI, runs hourly dayparting on Amazon Marketing Stream, plans budgets for any period across campaigns, tracks share of voice and organic rank by the hour, calculates profit per SKU, and offers Amazon DSP on its own seat plus AMC reports. In-app AI agents and an MCP let teams analyse and change campaigns from chat.
Better on 12 points, equal on 16, worse on 15
-
Helium 10 Ads
Helium 10 Ads (formerly Adtomic) is the advertising module of Helium 10, a US seller-software suite run by Pixel Labs and part of the Pacvue ecosystem. It manages Amazon Sponsored Products, Brands, Display and Sponsored TV, plus Walmart and TikTok Shop ads, through bid algorithms aimed at a target ACoS, custom rules, dayparting, a budget pacer and fully automated AI Product Goals. It comes only with Diamond and higher plans and charges 2% of managed ad spend.
Better on 10 points, equal on 24, worse on 13
-
m19
m19 is a Paris-based, employee-owned company (founded 2018, 14 people) that sells machine-learning automation for Amazon Ads. You set a goal per group of products (target ACoS, TACoS or a monthly budget) and m19 builds its own campaign structure, discovers keywords and sets bids once a day. Autopilot (€49 or $59 a month) covers Sponsored Products only; Professional (€400 or $479 a month plus 3% of managed spend) adds Sponsored Brands, Sponsored Display, Amazon DSP, AMC reporting and profit analytics. There is a 30-day free trial with no card.
Better on 11 points, equal on 19, worse on 17
-
Merch Jar
Merch Jar is a US-based Amazon PPC automation tool for sellers, vendors, brands, agencies and KDP authors. Instead of a black-box algorithm, you write rules in its own logic language (Segments), with variables, formulas and any date range, and schedule them to change bids, budgets and states or add negatives on Sponsored Products campaigns. A public read/write API and a Copilot skills pack let your own AI assistant draft and deploy those rules after you review them.
Better on 7 points, equal on 15, worse on 19
-
Perpetua
Perpetua is goal-based advertising software for Amazon, with Walmart and Instacart support. You set a target ACoS and a daily budget per goal; its ad engine builds three to six Sponsored Products campaigns, harvests keywords and recalculates bids daily, with hourly bid schedules through Amazon Marketing Stream on higher tiers. Rule templates, Amazon DSP goals and AMC reporting sit on top. It belongs to Flywheel Digital, part of Omnicom since January 2024.
Better on 12 points, equal on 16, worse on 20
-
Quartile
Quartile is a New York retail media optimisation service that pairs patented AI with a dedicated strategist. It runs Amazon Sponsored Ads and DSP, Walmart, Instacart, Criteo retailers, TikTok Shop, Google, Meta, Microsoft and ChatGPT ads, bidding hourly through Amazon Marketing Stream, either in its own single-keyword campaigns or in your structure with its Versa rules. It also sells listing SEO and promotion management, and has a Self-Service plan. Prices are set in a private Order Form after a demo, under an annual contract; client data is stored in the US and the portal runs in English, Japanese and Chinese.
Better on 10 points, equal on 11, worse on 23
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Scale Insights
Scale Insights is rules-based Amazon PPC automation software from Scale Insights Pte Ltd in Singapore, started by Amazon FBA sellers. You configure algorithms for bids, keyword harvesting, negatives, dayparting, budgets and placements, bundle them into Strategic Objectives and assign them to your existing ad groups. Around that it shows a sales P&L with product costs, restock forecasts and keyword rank tracking. It is priced per automated ASIN per marketplace, and a beta MCP connector lets AI assistants read the account and propose edits you approve.
Better on 9 points, equal on 23, worse on 18
-
Sellozo
Sellozo is an Amazon PPC automation platform from a US company owned since 2021 by the e-commerce agency Netrush. Its optimizer runs once a day, moving keyword and search-term bids toward a target ACoS set per campaign, adding converting keywords and creating negatives. Around it sit AutoPilot campaign groups, Campaign Studio keyword funnels, AI dayparting, rule scripts, a True Profit report built from Seller Central data and a Buy Box repricer, for a flat $250 a month per marketplace.
Better on 7 points, equal on 23, worse on 16
-
Teikametrics
Teikametrics is a Boston marketplace software company. Its platform, renamed from Flywheel to ARI (Artificial Retail Intelligence) in December 2025, runs AI goal-based bidding for Amazon, Walmart and TikTok Shop ads, updating Amazon bids every hour against a goal and an ACOS limit you set per ad group. Around the bidder it adds listing generation, inventory forecasting, per-SKU profit from your COGS, a Market IQ competitive add-on, optional managed services and a read-only MCP connector.
Better on 9 points, equal on 18, worse on 18
See it on your own account.
Frequently asked questions
Which Amazon Ads software is cheapest?
It depends on your spend. Tools with a flat fee per marketplace or per spend bracket (Sellozo, Ad Badger) get relatively cheaper as you spend more; tools that take a percentage of ad spend (Helium 10 Ads, m19 Professional, Teikametrics above $10K, Merch Jar above its included spend, Epinium on Business and Master) cost more as you grow. The cost table above works it out at $5K, $10K, $25K, $50K and $100K a month.
Which tools let you leave easily?
Read the contract row, not the pricing page. Several tools that bill monthly renew automatically for a year or ask for 30 to 90 days of written notice, and some keep charging their percentage after you cancel. Epinium is monthly or annual and you cancel any time before renewal, effective at the end of the period; your campaigns stay in your Amazon account untouched.
Where is Epinium behind?
The “where Epinium loses” block lists it from the table: today Epinium has no share of voice, AMC, Sponsored TV or DSP, while several ads-only tools have them. Its edge is breadth: listings, catalogue, stock and P&L next to advertising, Seller and Vendor, SP, SB and SD, hourly bidding on Marketing Stream data, every change undoable, an API that writes and a published price.
Why is Gloriads, or another tool, not in the table?
The table covers the Amazon Ads tools European brands and agencies most often shortlist against Epinium. Tell us which tool you would like to see and we will research it with the same method.