EPINIUM · BEAUTY & PERSONAL CARE ON AMAZON

Grow your beauty brand on Amazon like a full commerce operator.

Epinium is the Amazon platform built for beauty and personal care brands managing shades, sizes, and parent-child variations across multiple marketplaces. Protect your ratings, control unauthorised sellers, cluster ingredient keywords, and scale advertising — all from one AI-powered command centre.

Free to start · No credit card · Catalogue data visible in minutes

What our clients say

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500+ beauty and personal care brands scaling their Amazon operations with Epinium
KiliagonPepsiKoroshiNutribenJordi OrdóñezGerminalRoicosFotoprixnut&meHumydryBigBuyEduca BorrasFlowerKook Time
500+
brands on Amazon
16%
avg revenue uplift
2 min
first action
4/7
marketplaces
BEAUTY & PERSONAL CARE FEATURES

Amazon growth for beauty brands, unified

From variation-heavy catalogues to review velocity to unauthorised seller control, Epinium gives beauty and personal care brands a single platform for everything that drives repeat purchase and category leadership on Amazon.

Variation & Parent-Child Control

Manage shade, size, and formula variations under clean parent-child structures — so every child ASIN inherits consolidated reviews, ranks together, and never fragments your bestseller into invisible orphan listings.

Ingredient & Benefit Keyword Clustering

Group keywords by ingredient (hyaluronic acid, retinol, niacinamide) and benefit (anti-ageing, hydrating, vegan) so your listings and campaigns capture the exact language shoppers use when they search for skincare and cosmetics.

Sponsored Brands, DSP & Influencer

Run Sponsored Brands video, Sponsored Display, and DSP campaigns that showcase your beauty range — and amplify influencer and creator content into paid reach that drives both discovery and new-to-brand growth.

Rating Protection & Review Velocity

Monitor star ratings across every variation, catch negative-review spikes early, and track review velocity so a single bad batch or counterfeit unit never quietly sinks a hero product's conversion.

A+ Content & Visual Listings

Keep A+ content, Brand Story modules, and image galleries consistent across your entire beauty catalogue — the visual proof of texture, results, and ingredients that turns beauty browsers into buyers.

Counterfeit & Gray-Market Defence

Detect unauthorised sellers, gray-market diversion, and counterfeit listings hijacking your beauty ASINs across marketplaces — so brand integrity and buy box ownership stay firmly in your hands.

HOW IT WORKS

Protect the brand. Scale repeat purchase.

Epinium connects to your Amazon catalogue, advertising accounts, and Brand Analytics data — then unifies everything into a platform designed for beauty and personal care brands that live and die by ratings, variations, seasonality, and subscribe-driven loyalty.

Protect

Defend ratings, listings, and buy box

  • Rating & review monitoringTrack star ratings and incoming reviews per variation, get alerted on sudden negative spikes, and pinpoint which shade or size is dragging a parent listing's average before it costs you the buy box.
  • Unauthorised seller detectionSurface gray-market sellers, counterfeit units, and offer hijackers on your beauty ASINs — with the evidence you need to enforce against them and protect the customer trust your brand depends on.
  • A+ content & image integrityConfirm A+ modules, Brand Story, and image galleries stay intact across every variation and marketplace, so third-party edits never strip the visual proof that sells skincare and cosmetics.
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Advertise

Scale advertising across your beauty range

  • Sponsored Brands & DSP for beautyRun video and lifestyle creative through Sponsored Brands and DSP that shows texture, application, and results — the formats that convert beauty shoppers and build the brand recall behind repeat purchase.
  • Influencer & creator amplificationTurn influencer and UGC content into paid reach, and measure how creator-driven discovery translates into new-to-brand customers and Subscribe & Save sign-ups across your catalogue.
  • Ingredient-cluster campaign structureBuild campaigns around ingredient and benefit clusters so budget flows to the exact search terms — retinol, vegan, fragrance-free — that beauty buyers convert on, not generic category traffic.
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Analyse

Plan seasonality and repeat purchase

  • Seasonality & gifting forecastingSee which shades, sets, and sizes spike around holiday and gifting peaks — so you stock the right variations, ring-fence advertising budget, and avoid the stockouts that hand rank to competitors.
  • Subscribe-driven repeat analyticsTrack Subscribe & Save adoption and repeat purchase rate per product to identify the routine-driven heroes worth protecting — the consumables that turn one-time buyers into recurring revenue.
  • Cross-marketplace beauty benchmarkingCompare your range across Amazon.es, .it, .de, .fr, .co.uk, and .com to find which markets reward which ingredients, price points, and formats — and where your next expansion opportunity sits.
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Free Amazon's new 75-character title rule

Free playbook: rewrite your Amazon titles before July 2026

Amazon caps titles at 75 characters and adds a 125-char Item Highlights field, enforced worldwide from July 2026. Get the step-by-step playbook to rewrite your catalog without losing keywords, ranking or compliance.

Get it →

★★★★★

With a vast catalog and little time, we trusted Epinium to optimize our listings. This led to increased organic sales and improved advertising performance through AI, allowing us to focus on growing our business.

Alberto Feria

Alberto Feria

CEO, Alfa Holding

★★★★★

With Epinium, we are able to save a lot of time editing our clients' listings thanks to its bulk editor and Artificial Intelligence. We are able to take care of their strategies.

Miriam Larrosa

Miriam Larrosa

CEO, Roicos

★★★★★

Our expectations were certainly exceeded. Everything is just so well thought out, and snappy. Their support team is excellent too!

Neus Dominguez

Neus Dominguez

Marketplace Manager, Labbox

★★★★★

We use Epinium every day to monitor the status of all our ASINs across all marketplaces and improve our SEO very productively. An indispensable tool that lets us manage a much larger catalog than we imagined. Worth every penny.

Oriol Penya

Oriol Penya

Organic Beauty Brands

★★★★★

It is impossible to calculate the hours Epinium has saved me managing customer catalogs. I've modified catalogs of up to 3,500 SKUs and run SEO audits comfortably from the same panel.

Jordi Ordóñez

Jordi Ordóñez

Amazon Consultant

★★★★★

Epinium's ability to analyze and adjust ads in real-time based on performance has enabled us to maximize ROI and achieve our business goals more effectively. Without a doubt, I recommend Epinium to any seller.

Edgar Alvarez

Edgar Alvarez

Head eCommerce, BANDAI Entertainment Europe

Grow your beauty brand on Amazon the smart way today.

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Frequently asked questions

How does Epinium handle beauty products with many shade and size variations?

Epinium is built for variation-heavy catalogues. It manages parent-child relationships so shades, sizes, and formulas stay grouped under a single parent — consolidating reviews, keeping variations ranking together, and alerting you when a child ASIN breaks off or loses its parent, which is one of the most common silent conversion killers for beauty brands.

Can Epinium help protect my beauty brand from counterfeits and unauthorised sellers?

Yes. Epinium continuously monitors your ASINs for gray-market diversion, counterfeit listings, and unauthorised third-party sellers across all your marketplaces. You get early alerts and the evidence needed to enforce against bad actors before they erode ratings, hijack the buy box, or damage the customer trust that beauty purchases depend on.

Does Epinium support ingredient and benefit keyword strategy?

Yes. Epinium clusters keywords by ingredient (retinol, hyaluronic acid, niacinamide) and by benefit (hydrating, anti-ageing, vegan, fragrance-free) so your listings and advertising capture the precise language beauty shoppers search with. This maps your catalogue to real demand instead of generic category terms that waste ad spend.

How does Epinium handle seasonality and holiday gifting for beauty?

Epinium tracks seasonal demand and gifting peaks so you can forecast which shades, sets, and sizes will spike, plan inventory to avoid stockouts, and concentrate advertising budget when it matters most. Gifting sets and seasonal launches are where many beauty brands win or lose the quarter — Epinium gives you the data to plan ahead.

Can I manage my beauty brand across all European and US Amazon marketplaces?

Yes. Epinium consolidates your entire beauty catalogue across EU marketplaces (Spain, Italy, Germany, France, UK) and the US into one view — with variation health, ratings, advertising, and repeat-purchase analytics unified. You manage one brand, across all markets, from a single platform.