Amazon Advertising

Why is it important to know which digital marketing metrics to track on Amazon? Marketing metrics give you a clue of whether your campaign is reaching the KPIs established before, or not … Read More

Nicole Scupola · May 6, 2021 4 min read

Recently we asked you to let us know what is the most important tool to manage your Amazon Account, from your perspective. What emerged from this poll was: Campaign Optimization tool. … Read More

Nicole Scupola · Apr 22, 2021 3 min read

The key to success on Amazon is to advertise your products on the Marketplace. In this way, your brand and products will gain visibility and you will have access to a greater number of buyers on the platform. In short, … Read More

Carla Fontal · Mar 18, 2021 2 min read

FBA stands for Fulfillment by Amazon. FBA is a logistics system that gives access to anyone on the planet to sell their products on the Marketplace platform. It should be noted that you have the advantage of storing them in … Read More

Carla Fontal · Mar 11, 2021 2 min read

Remember the importance of providing suitable search terms for customers to find your products on Amazon. In this way, you must stick to the terms they use most frequently, and thus, define the products they are looking for. Also, do … Read More

Carla Fontal · Mar 4, 2021 2 min read

Becoming an Amazon seller will allow you to sell on the platform without it selling for you. You can sell your products without losing control of your business. In Seller Central or 3P, you manage the inventory, set the sale … Read More

Carla Fontal · Feb 18, 2021 2 min read

In this article we are going to talk about how to advertise on Amazon. Amazon provides advertising solutions that will improve the attraction and interaction with buyers throughout their journey. Both in the initial stage and at the time of … Read More

Carla Fontal · Feb 10, 2021 2 min read

Executive summary Institutional purchasing has quietly surpassed massive milestones, with analysts projecting the B2B marketplace volume to reach $80 billion by 2025. 67% of modern wholesale buyers actively prefer a rep-free, fully digital purchasing experience over traditional relationship sales. Brands … Read More

Carla Fontal · Feb 4, 2021 9 min read

Amazon is a competitive and lucrative sales platform. Moreover, it is the largest digital commerce in the world and visitors to Amazon are ready to find the most appropriate and competitive product. In short, they are willing to buy it. … Read More

Carla Fontal · Jan 28, 2021 5 min read

Amazon Launchpad is a program that allows you to find new ways to sell your innovative products to Amazon customers and to grow your brand. What does it consist of? First of all, Amazon Launchpad is a program that supports … Read More

Carla Fontal · Jan 21, 2021 2 min read

Executive summary The Video format for your Sponsored Brands campaigns on Amazon is no longer an optional luxury; it is the absolute baseline for survival and visibility in 2026. Auto-playing videos consistently generate click-through rates up to three times higher … Read More

Carla Fontal · Jan 13, 2021 11 min read

To sum up 2020 in Amazon, it is important to mention that the e-Commerce sector is in an expansion phase. It is true that the sector has grown in recent years, but due to the current global situation, e-commerce has … Read More

Yanpiere · Jan 7, 2021 2 min read

Amazon Attribution allows you to measure your ads and analyze all the information about how your marketing channels outside of Amazon are performing: in searches, social networks, videos, views, and emails that affect the purchase activity and the sales performance … Read More

Yanpiere · Dec 14, 2020 2 min read

Black Friday Checklist: Make Sure your product listings are complete before Christmas Sales! In this post,  we will go over the Amazon Black Friday checklist that you can implement and check before one of the most important days of the … Read More

Yanpiere · Nov 24, 2020 3 min read

Roicos, was born in 2015 as an online marketing agency, just like many other companies that were on the market and over time we could see how there was more and more interest from our clients to sell on Amazon. … Read More

Yanpiere · Nov 23, 2020 4 min read

In this post, we will be going through all Epinium updates for our users and future ones! News You can now convert campaign search terms to draft keywords directly so it will be used in your dynamic search terms. When … Read More

Yanpiere · Nov 19, 2020 2 min read

Introduction to the client: Takana is an Amazon Marketing Agency dedicated to managing their client’s Amazon seller accounts in order to help generate more sales and have a higher profit. “With more than 5 years of experience and … Read More

Yanpiere · Nov 19, 2020 3 min read

This last year’s semester can be a crazy and stressful time for any retail company, and with competition stiffer than ever in the marketplace world, online retailers are looking to take on any advantage to get their messages out. Amazon … Read More

Maria Cova · Nov 17, 2020 6 min read

Should I sell on Amazon? if this is what you are asking for, the answer is that not selling on Amazon is no longer an option. In this post, we are going to deal with the fact of solving possible … Read More

Maria Cova · Nov 10, 2020 4 min read

At the beginning of the year, together with the start of the pandemic, there were still some eCommerce sellers who were just starting to realize the importance of Amazon advertising or Amazon PPC. There are some pretty good reasons why … Read More

Maria Cova · Nov 4, 2020 4 min read

Amazon Pay Per Click is known as the best alternative to increase the sales of products published on Amazon. It is the tool that allows you to position products on the first page, attract traffic, and finally get more sales. … Read More

Maria Cova · Oct 28, 2020 5 min read

The days where brands launched any old or a never-sold product on Amazon and then waiting for the results to come in are long gone. Rather, in a growing and stiff marketplace, Amazon keeps developing algorithms to match sellers’ products … Read More

Maria Cova · Oct 21, 2020 4 min read

Nowadays, the Amazon marketplace is one of the most powerful platforms in eCommerce today. However, since the beginning of this pandemic, it has only improved in prominence and profitability for sellers. First of all it is important to optimize amazon … Read More

Maria Cova · Oct 14, 2020 4 min read

While Google is often regarded as the most powerful search engine in the world, nearly 47 % of shoppers begin their product searches on Amazon, and vendors has the opportunity to make higher ROI. Amazon has millions of searches each … Read More

Maria Cova · Oct 8, 2020 5 min read