Get recommended by Rufus and AI search.
Rufus and AI shopping assistants now answer buyers directly — and only recommend listings they can actually read. Epinium's GEO optimisation structures every field so you optimise your listings to rank in Rufus and other AI shopping assistants (GEO), while still winning Amazon's A9 organic search. Built on first-party marketplace data, not scraped estimates.
Free to start · No credit card · First optimisation in minutes
What our clients say
Generative Engine Optimisation for Amazon
GEO is the practice of structuring your listing so AI shopping assistants — starting with Amazon's Rufus — understand your product well enough to recommend it in their answers. Epinium optimises the same fields that drive A9 organic rank, so one pass of work serves both classic search and the new AI answer surface.
From unreadable listing to AI-recommendable product
Epinium audits how AI-readable your listings are today, restructures the content AI assistants need, and keeps your A9 organic ranking strong at the same time — all from first-party marketplace data.
See how readable your listings are to AI
- AI-readability scoringEvery ASIN is scored on how clearly an AI assistant can parse its content — structure, attribute coverage, and answerability of common buyer questions.
- Conversational query mappingEpinium identifies the full-sentence questions buyers ask AI assistants in your category, and shows which ones your listing does not yet answer.
- Prioritised structuring listASINs are ranked by the revenue impact of making them AI-recommendable — so you optimise where it matters most first.
Structure content Rufus can recommend
- Structured, answer-first contentEpinium generates titles, bullets, and descriptions organised so AI assistants can extract clear answers — use cases, benefits, and specs in a machine-readable order.
- Conversational keyword integrationPriority keywords are woven into natural, question-answering copy — so your listing matches how buyers phrase requests to AI, without keyword stuffing.
- A9 and AI in one passEvery change is designed to lift both your A9 organic rank and your AI-recommendability — you optimise the listing once, not twice.
Roll GEO across your whole catalogue
- Bulk AI-ready structuringApply GEO structuring to dozens of ASINs at once — not one by one — so your entire catalogue becomes readable to AI assistants at scale.
- Editable, human-approved outputsAll generated content is editable and stays in your review queue — nothing publishes to Amazon until a human on your team approves it.
- Multi-marketplace localisationGenerate AI-ready, localised listing content per Amazon marketplace — adapting language and conversational queries for local buyers.
Free playbook: rewrite your Amazon titles before July 2026
Amazon caps titles at 75 characters and adds a 125-char Item Highlights field, enforced worldwide from July 2026. Get the step-by-step playbook to rewrite your catalog without losing keywords, ranking or compliance.
Get it →With a vast catalog and little time, we trusted Epinium to optimize our listings. This led to increased organic sales and improved advertising performance through AI, allowing us to focus on growing our business.
Alberto Feria
CEO, Alfa Holding
With Epinium, we are able to save a lot of time editing our clients' listings thanks to its bulk editor and Artificial Intelligence. We are able to take care of their strategies.
Miriam Larrosa
CEO, Roicos
Our expectations were certainly exceeded. Everything is just so well thought out, and snappy. Their support team is excellent too!
Neus Dominguez
Marketplace Manager, Labbox
We use Epinium every day to monitor the status of all our ASINs across all marketplaces and improve our SEO very productively. An indispensable tool that lets us manage a much larger catalog than we imagined. Worth every penny.
Oriol Penya
Organic Beauty Brands
It is impossible to calculate the hours Epinium has saved me managing customer catalogs. I've modified catalogs of up to 3,500 SKUs and run SEO audits comfortably from the same panel.
Jordi Ordóñez
Amazon Consultant
Epinium's ability to analyze and adjust ads in real-time based on performance has enabled us to maximize ROI and achieve our business goals more effectively. Without a doubt, I recommend Epinium to any seller.
Edgar Alvarez
Head eCommerce, BANDAI Entertainment Europe
Get recommended by AI on Amazon today.
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ExploreFrequently asked questions
What is GEO for Amazon?
GEO (Generative Engine Optimisation) means structuring your listing so AI shopping assistants — starting with Amazon's Rufus — can read and understand your product well enough to recommend it in their answers. Epinium optimises your listings to rank in Rufus and other AI shopping assistants (GEO) using the same content and keyword work that drives A9 organic rank.
Does Epinium measure my visibility or share-of-voice inside Rufus?
No. What Epinium offers today is optimisation — structuring your listings so AI assistants can read and recommend them. We do not measure share-of-voice or ranking inside Rufus, because that data is not reliably available. Measurement of AI-assistant visibility is on our roadmap, but it is not a capability we offer today, and we will not claim it until it is real.
Will GEO hurt my normal Amazon A9 ranking?
No — it strengthens it. The structured, keyword-rich, answer-first content that makes a listing AI-readable is the same content that improves A9 organic relevance. Epinium optimises both surfaces in a single pass.
Is this based on scraped data or estimates?
Neither. Epinium builds every recommendation on first-party Amazon marketplace data — not scraped estimates — so your GEO strategy reflects real buyer search and purchase behaviour.
Does Epinium publish GEO changes to Amazon automatically?
No. All optimised content is generated for your review. You edit, approve, or reject each change before anything goes live — a human on your team stays in control.
