Amazon has introduced the Sponsored Brands Video tool to excel in purchase results, both on desktop and mobile devices. The goal is to increase the visibility of your brand and products while customers shop on the Amazon platform.
Advertising structure
Sponsored Brands new Video method has a clear and concise aesthetic. That will help potential customers choose your brand or product. The structure has the following elements:
- Product details: The main image of the product is displayed along with its corresponding information on the detail page; title, review count, star rating, price, and finally, Prime eligibility.
- Video: The video will be played automatically when it occupies 50% of the device screen.
- Mute button: The button is located in the lower right part of the video in order to control and adapt the audio playback. Audio is disabled by default and customers decide when to use it. In case the video does not have audio, the mute symbol will not appear on the screen.