Amazon Advertising

As many of you may know, Amazon is an always-evolving marketplace. However, if you have a good knowledge of the marketplace, you can keep ahead of the game. In this blog post, we gathered up some of the biggest Amazon … Read More

Yassir Haouati · Jul 3, 2020 6 min read

In today’s post, you will learn the pros and cons of Amazon Advertising and some of the Amazon Advertising best practices so that you can start running your Amazon account quickly. Amazon PPC advertising is a great way for brands … Read More

Yassir Haouati · Jul 1, 2020 7 min read

Executive summary Amazon’s ad revenue is projected to smash the $85.2 billion mark in 2026, shifting power away from legacy digital marketing channels. Fixating purely on a low ACoS is a strategic trap that starves your upper funnel and ultimately … Read More

Yassir Haouati · Jun 26, 2020 9 min read

New video tutorial, watch it  here. Chat now appears on all pages. Now we have the price listed on Amazon with the discounts applied as well as the price of the product. Epinium vendor introduction date now appears on charts. … Read More

Yassir Haouati · Jun 23, 2020 1 min read

In today’s blog post, we will cover the 9 most common Amazon advertising mistakes that could be making you lose thousands of dollars and simple ways to avoid them. So, let’s get started! Mistake #1: Not Having Good Campaign Structure … Read More

Yassir Haouati · Jun 18, 2020 7 min read

In today’s blog post, we will be going over some of the tips and tricks for successful Amazon Ad Campaigns. Just like any social media channel and Google Ads, many sellers think of Amazon as just another advertising platform where … Read More

Yassir Haouati · Jun 17, 2020 5 min read

In today’s blog post, we will be discussing the difference between two different Amazon Ads: Sponsored products Ads and Headline Search Ads. While both ad campaigns are different, the way you get started on for Headline Search Ads is slightly … Read More

Yassir Haouati · Jun 16, 2020 6 min read

In today’s post, we will go through the best Amazon Seller tips and the most common mistakes to avoid. What Kind of Products Should You Sell on Amazon? Identifying the products you want to sell on Amazon is a difficult … Read More

Yassir Haouati · Jun 15, 2020 7 min read

In today’s blog post, we will be basically going through a full Amazon seller guide with concepts for those getting started in this marketplace. You have probably got stressed by the tons of Amazon abbreviations such as PPC, like CPC/CPM, … Read More

Yassir Haouati · Jun 11, 2020 7 min read

Executive summary Amazon’s average Cost Per Click (CPC) rose by up to 14% across major categories in 2025, squeezing seller margins to historic lows. 42% of Amazon shoppers now actively purchase from ultra-low-cost competitors like Temu, making price wars a … Read More

Yassir Haouati · Jun 9, 2020 10 min read

In today’s blog post, we will be discussing ways of overcoming the top 5 Amazon Advertising Challenges for this 2020. So, we gathered up the most common ones for you: Amazon Advertising Challenges: Big Challenge #1 – Optimization Tactics Nowadays, … Read More

Yassir Haouati · Jun 5, 2020 5 min read

We still do not know for how long we will be facing this crisis and how post pandemic world will be like. Yet, to stay alive, brands that are Amazon sellers will need to make some extreme changes. Don’t worry, … Read More

Yassir Haouati · Jun 4, 2020 3 min read

This blog post is intended for those individual sellers on Amazon who are struggling to work their way up on Amazon on their own. Therefore they are thinking on investing in Amazon ppc ads. As an individual seller doing it … Read More

Yassir Haouati · Jun 3, 2020 7 min read

How do you actually make sure you are optimizing your time spend on Advertising on Amazon? In today’s blog, we will be talking about ways to make the most of your time spend on running Amazon Ads Campaigns. This is … Read More

Yassir Haouati · May 29, 2020 4 min read

In today’s blog post, we have put together 10 Amazon advertising tips for 2020 which will help to make sure you’re getting the most impact from your campaigns. As Amazon grows steadily as a company, it is hardly ever the … Read More

Yassir Haouati · May 28, 2020 4 min read

Executive summary Amazon advertising CPCs climbed past $1.15 on average in early 2026, making manual bid adjustments an active threat to your profit margins. The old exact-match-only strategy is dead. Amazon’s AI now requires broad and auto campaigns to fuel … Read More

Yassir Haouati · May 27, 2020 10 min read

If created and managed properly, an Amazon PPC advertising campaign on Amazon can help you sell more products faster, while increasing your organic rankings. A study about Amazon shoppers behavior showed that: 70% of Amazon searchers never click past the … Read More

Yassir Haouati · May 26, 2020 4 min read

In today’s blog post, we will be discussing tips for Amazon Advertising, in order to to optimize your performance. Amazon attracts all types of E-commerce businesses that want to reach more valuable leads, boost product sales, and earn more revenue. … Read More

Yassir Haouati · May 22, 2020 7 min read

In today’s blog post we will be giving some tips about Amazon PPC, very useful for brands that are selling on Amazon.  If your company brand is selling on Amazon, then an Amazon pay-per-click (PPC) campaign might just be the … Read More

Yassir Haouati · May 21, 2020 5 min read

Managing different campaigns in different marketplaces can be challenging, but Amazon Advertising Management couldn’t be easier with Epinium! .You have all the features and metrics as on Seller Central. As you can see from the image below, with the view … Read More

Yassir Haouati · May 15, 2020 1 min read

Before we go deeper into how to use Epinium for Amazon PPC, let’s have a brief overview of how we are conducting PPC campaigns: Manage the Portfolios and budgets Creating campaigns Remove non-converting keywords Increase bids for high-performing keywords So, … Read More

Yassir Haouati · May 7, 2020 3 min read

In this article, we will start, first, by talking about the basics of amazon advertising, then we will  be talking about  how to do Amazon advertising campaign report, in order to track the results. Who has never visited the Amazon … Read More

Yassir Haouati · Mar 4, 2020 3 min read

If created and managed properly, an Amazon Pay-Per-Click (PPC) campaign on Amazon can help you sell more products faster, while increasing your organic rankings. On top of that, Amazon’s sponsored ads program is pretty simplistic, especially considering the amount of … Read More

Yassir Haouati · Mar 3, 2020 3 min read

A well-known home-textile brand multiplied its sales a 449% in less than 3,5 months thanks to improving Amazon SEO in Epinium Analytics. Burrito Blanco is a success case with respect to Amazon Seo optimization using the Epinium software. It is … Read More

Antonio Redondo · Jul 5, 2018 5 min read