Retail media is the fastest-growing ad channel, and AI is what makes it manageable across retailers beyond Amazon.
Here we cover how brands plan, buy and measure retail media — the platforms, the data, and the AI-driven optimization that turns fragmented retailer networks into one coherent, multichannel strategy.
-
Retail MediaMCP and Walmart: Bridging AI Data Gaps for Brands
<|start|>assistant<|channel|>final
Carlos Martínez 13 min read
-
Retail MediaTarget Upgrades Employee App to Boost Store Efficiency
Target's revamped myDay employee app uses a Scan to Divert tool that has unlocked $25 million in value for reinvestment in stores.
-
Retail MediaRetail Tech’s Next Era: AI-Powered Micro-Fulfillment Hubs
Stores are becoming micro-fulfillment hubs, with voice-first AI on Apple devices speeding BOPIS picks, but only if inventory data syncs in real time.
-
Retail MediaMCP for Google Ads: Real-Time AI Integration
MCP connects AI assistants directly to Google Ads for live anomaly detection and budget shifts, helping retail teams act within minutes instead of days.
-
Retail MediaUnified Retail Media Strategy: Stop Data Silos in 2026
Learn how to break down fragmented dashboards and create a single source of truth for Amazon, Shopify, and offline retail.
-
Retail MediaAmazon Ads Agent Merges Silos, AI Drives Full‑Funnel Media
At unBoxed 2026 Amazon renamed its platform Amazon Ads Agent and launched Full-Funnel Campaigns, merging sponsored, display, video and streaming TV buying.
-
Epinium newsletter · no fluff, no spam
Every week, the most useful AI insights for your brand
I'm Carlos, CEO of Epinium. I share what actually moves the needle for brands and manufacturers.
By subscribing you accept the Privacy Policy.
Welcome aboard!Check your inbox to confirm your subscription.
-
Retail MediaHow Instacart's AI Assistant Boosts Ad Revenue
Discover how Instacart's AI Assistant turns conversational shopping into a billion-dollar retail media channel and how brands can optimize for agentic AI.
-
Retail MediaMastering Retail Media Optimization and ROAS
Stop wasting budget on inflated ROAS. Learn how to scale your retail media optimization strategy, automate reports, and unify onsite and offsite data.
-
Retail MediaGuide to Retail Media Advertising Strategy
Scale your brand with our ultimate guide to retail media advertising. Learn how to leverage AI automation, off-site campaigns, and maximize margins.
-
Retail MediaWhat Is Retail Media Advertising? A Complete Guide
Discover what retail media advertising is, why it is growing rapidly, and how brands can leverage first-party data and AI automation to boost ROAS.
-
Retail MediaWhat Is Retail Media? A Complete Guide for Brands
Discover what retail media is, how it works, and how brands can leverage retail networks to drive real incremental growth and maximize ad spend.
-
Retail MediaRetail Media Optimization: The True ROAS Playbook
Stop wasting budget on inflated ROAS. Learn how to optimize your retail media strategy, eliminate defensive bidding, and automate cross-platform campaigns.
-
Retail MediaUnderstanding Retail Media Meaning and Strategy
Discover the true retail media meaning in 2026. Learn how first-party data, retail media networks, and AI automation are transforming digital advertising.
-
Retail MediaWhat Is Retail Media? Definition, Strategy, and ROI
Discover the modern retail media definition. Learn why traditional ROAS metrics lie, how to measure true incrementality, and how AI is changing the game.
-
Retail MediaRetail Media Optimization: Stop Wasting Ad Budget
Stop wasting budget on vanity ROAS. Learn how retail media optimization and incrementality measurement can scale your e-commerce brand's real profits.
-
Retail MediaRetail media platforms for brands and advertisers
Learn how retail media platforms transform digital advertising by integrating data, content and media execution into a unified strategy.
Adriana Blazquez 13 min read
-
Retail MediaAmazon Retail Media: How to boost your sales on Amazon?
Discover how Retail Media transforms advertising! Boost visibility, target audiences, and drive sales with expert tips.
Marc Marin 3 min read