Agentic commerce is the shift from humans browsing to AI agents that search, compare and buy on their behalf — and it changes how brands win the sale.
This hub explains what agentic commerce means for marketing and merchandising: how agents read your catalog, how to stay visible when the buyer is a model, and how to prepare product data, content and pricing for a checkout you no longer fully control.
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Agentic CommerceHow Agentic Storefronts Are Transforming Retail
Discover how agentic storefronts use proactive AI agents to guide e-commerce shoppers through frictionless, full-funnel journeys and boost sales.
Carlos Martínez 6 min read
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Agentic CommerceHow Salesforce Dominates the Agentic AI Landscape
Executive summary The update: Salesforce just dropped Agentforce Commerce, marking its most significant operational shift in five years by integrating autonomous AI directly into the shopping experience. The tech: Forget static catalogs. The new release features dynamic vibe coding for … Read More
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Agentic CommerceSquare Launches Agentic Commerce with ChatGPT and Claude
Executive summary Square has officially launched direct ordering integrations with ChatGPT and Claude, completely bypassing traditional search engines and delivery apps. The contrarian reality: AI is not adding a new middleman fee. Square is charging zero additional marketplace commissions on … Read More
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Agentic CommerceSalesforce Launches AI Agents for B2B Ecommerce
Executive summary The news: Salesforce launched Agentforce Commerce, introducing autonomous AI agents that handle B2B purchasing directly via WhatsApp and SMS. The impact: 67% of B2B buyers now prefer a completely rep-free experience. The traditional sales portal is rapidly becoming … Read More
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Agentic CommerceHow to Make Your Brand Visible to AI Shopping Agents
Executive summary The silent shift: Shoppers are bypassing search engines to ask ChatGPT and Gemini for unbranded product recommendations, making AI visibility the new retail battleground. The ROI of bots: AI-referred traffic to US retail sites skyrocketed 393% YoY in … Read More
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Agentic Commerce10 Ecommerce Trends Defining 2026 for Retailers
Executive summary AI-driven traffic is not just browsing anymore. It now converts 42% higher than human-driven traffic. The focus has shifted violently from chatbots to agentic commerce, where machines execute purchases autonomously. Tech giants like Google and Microsoft are rolling … Read More
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Agentic CommerceVisa and OpenAI Partner for Agent-Led Payments
Executive summary The shift: Visa and OpenAI just partnered to build secure infrastructure for agentic commerce, allowing AI bots to execute payments directly. The impact: Your meticulously designed checkout funnel is becoming invisible, because machines, not humans, will increasingly initiate … Read More
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Agentic CommerceAmazon 75-Character Title Limit: What Sellers Must Do Now
Confirmed deadline: From July 27, 2026, Amazon enforces a 75-character cap on all product titles worldwide — Seller Central and Vendor Central, North America, EU, Singapore and South Africa. A new 125-character Item Highlights field goes live simultaneously, fully indexed … Read More
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Agentic CommerceGoogle Kills Project Mariner: The Visual Web Agent Era Just Ended
Executive Summary Fact: Google officially shut down Project Mariner on May 4, 2026, after a 17-month run as its autonomous web-browsing AI agent. Impact: The technology is being absorbed into Gemini Agent and Chrome Auto-Browse ahead of Google I/O 2026 … Read More
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Agentic CommerceEpinium v2: The First AI Agent Platform that transforms Retail Online Management
Epinium V2: An Advance in Intelligent Automation for eCommerce Strategies Barcelona, 26/03/25 – The integration of artificial intelligence into business processes has become a key factor for brands operating in the digital space. According to recent studies, over 80% of … Read More
Adriana Blazquez 3 min read
