Having a hard time choosing between Helium10 and Perpetua for your Amazon business? Look no further as we break down the features and advantages of each tool to help you make a decision.
If you’re a seller on Amazon, you know that competition is fierce. With thousands of products on the marketplace, it’s hard to stand out. That’s why optimization tools are a must for any serious seller on Amazon.
In this article, we’ll analyze and compare both tools and provide you with all the information you need to make a decision on which one is the best option for you. Read on to find out everything you need to know about Helium10 vs Perpetua!
Helium10 is an all-in-one tool for Amazon sellers that offers a wide range of features to optimize and grow your business.
Its toolset includes keyword search, product search, ad optimization, inventory management and much more. Helium10 is known for its user-friendly interface and accurate data, making it a popular choice for Amazon sellers.
Perpetua is an ad optimization platform for Amazon sellers that uses artificial intelligence to automate and optimize ad campaigns.
It provides real-time analytics and suggestions to improve campaign performance. Perpetua’s platform is designed to help Amazon sellers increase sales and profits through smarter advertising.
Helium10 Features and Benefits
If you are an Amazon seller, you have probably already heard of Helium10. This tool is essential for any seller who wants to optimize their online business. In this section, we will delve into the features and benefits of Helium10.
Keyword Research
Keyword research is critical for any Amazon seller. Helium10 offers a wide range of keyword research tools, including Magnet, Cerebro and Keyword Tracker. These tools allow you to find profitable keywords to use in your product listings and PPC advertising campaigns.
Likewise, these tools provide accurate and up-to-date data to help you make informed decisions about the keywords you will use.
Product Research
Product research is also essential for any Amazon seller. Helium10 offers the Black Box tool to help you find profitable products to sell on Amazon. This tool allows you to filter by criteria such as sales rank, number of reviews and revenue.
The tool also provides detailed information about competitors and market trends to help you make informed decisions about which products to sell.
Listing Optimization
Listing optimization is key to attract Amazon shoppers. Helium10 offers the Listing Analyzer tool to analyze your product listings and provide suggestions for optimization.
The tool also offers a keyword density checker and a listing hijack alert to make sure your listings are not illegally copied. In addition, the tool allows you to track your listing changes to evaluate their effectiveness.
Stock Forecast Managment
Inventory management is critical for any Amazon seller. Helium10 offers the Inventory Protector tool to help you protect your inventory from fraud and order overloads.
In addition, the tool provides sales velocity reports and replenishment suggestions to help you keep your inventory at an optimal level. The tool also allows you to track inventory changes to evaluate their effectiveness.
Perpetua Features and Benefits
Perpetua is a relatively new ad optimization tool on the Amazon marketplace, but it has quickly gained popularity thanks to its unique features and benefits. In this section, we will delve into the features and benefits of Perpetua:
Advertising Campaign Optimization
Perpetua allows you to optimize your Amazon ad campaigns through automation. The tool uses artificial intelligence to optimize your ads, which means it can automatically adjust your keyword bids and adjust your budgets to maximize your results.
Ads Management
Perpetua’s ad management tool allows you to track the performance of your Amazon ads and provides detailed reports on the results of your ad campaigns.
It also allows you to identify underperforming ads and those that generate the most revenue, so you can adjust your advertising strategies accordingly.
Advertising Automation
Perpetua allows you to automate your Amazon ad campaigns, which means you can set rules and limits for your ads, saving you time and allowing you to focus on other areas of your business.
The tool also provides detailed reports on your automated ad campaigns, allowing you to track performance and make adjustments if necessary.
Advertising and Analytics Integration
Perpetua’s advertising integration and analytics tool allows you to integrate your Amazon advertising campaigns with your business analytics tools.
This means you can track your revenue, sales and profits more effectively and make informed decisions about your advertising strategies accordingly.
What is Epinium?
More and more customers are amazed with this tool, but what makes it really special? Let me tell you that its magic lies in two fundamental pillars. Its tools and its customer service.
Epinium has tools capable of getting the most out of it thanks to artificial intelligence. Let’s see a little bit about them:
Amazon Ads Automation
Do you want to forget about the management and dedication of advertising campaigns? Amazon Ads automation is the solution!
Simply set the target ACoS and the desired daily budget and Epinium will take care of the rest.
With campaign automation, you won’t waste your ad spend and you’ll maximize ROI by reducing bids on non-performing keywords or low inventory products.
So boost your sales, maximize the profitability of your products without wasting your time. Epinium creates, launches and optimizes Amazon Ads using sophisticated artificial intelligence algorithms.
Optimizing listings with ChatGPT
Epinim never ceases to amaze! Campaign optimization now features ChatGPT integration, allowing you to master organic SEO and, once again, improve your Amazon Ads results.
This tool creates and improves your Amazon listings using AI by making sure they follow the right patterns and contain the relevant keywords for your products.
It has more than 30 data sources and optimizes your listings for any language. Because translating is not the same as optimizing by market, all this in a matter of seconds at the touch of a single click!
Undoubtedly, one of the most spectacular tools that this software has to offer.
Manual Listing Optimization
Looking for a manual listing optimization? Epinium has the solution!
Avoid tedious files to position your products faster and make the massive changes that you deem convenient and will be automatically produced in the Marketplace.
In this section, you will also find advertising suggestions based on existing campaigns, detecting the most relevant ones.
The panel of suggestions and improvements of your products is one of the strong points that you can find in this section. It detects and corrects all those factors that are affecting the positioning of your products. Epinium tells you everything!
Amazon Monitoring
Forget about downloading reports and access every day to the most important KPI’s of your Amazon account.
Monitoring your Amazon strategy is essential to track, measure and control all the activity performed.
Everything you need to know about your account is at your fingertips in a graphical and easy to understand way. From monitoring KPI’s by account, country, brand or ASIN, to controlling the TACoS, the performance of your products, the conversion rate or even those products that have lost the Buy Box.
You will have absolutely all the information you need to keep track of your account, know its performance and make strategic decisions.
Analytics
The information it offers about your account is incredible, but there’s even more!
Want to know how your Amazon advertising is performing? Epinium gives you detailed information about the performance of your Amazon advertising.
While Amazon Ads only provides you with the last 2 months of data… Epinium stores all historical data for you to strategize based on results.
In Epinium, you will be able to monitor and report to your team with multiple graphs and customized dashboards.
Stock Forecast
Here we come to another of Epinium’s top tools. If you are an Amazon seller you know the importance of a good inventory management and control, Epinium makes it easy for you!
From Epinium’s stock forecast section, you will be able to generate a stock forecast with the quantities that best fit your account according to demand. This way, you minimize storage costs in the Marketplace.
Dynamic search terms
Find the best keywords on Amazon. Get the search terms by which your products are displayed and their analysis.
It will analyze all related products and their most relevant search terms. So, it will add those that are not present in your listings, but have a good performance.
And what if I tell you that in addition to all these features they have a team of professionals at your disposal with a close relationship and eager to help you in everything you need? It becomes without a doubt a perfect tool, right?
Epinium is the Amazon sales optimization tool you are looking for.
Best of all, Epinium offers more affordable prices than other tools on the market, without sacrificing quality and functionality.
What are you waiting for? Visit our website and discover for yourself all that Epinium can do for you and your Amazon business!
Save time in this process with our platform where Amazon sellers can save 60% time optimizing product detail pages, be 50% more effective following Amazon’s Style Guides and increase their sales by 30%. Get a free audit and start optimizing your listings now! Take advantage of it.
