Amazon

Executive summary Amazon’s average Cost Per Click (CPC) rose by up to 14% across major categories in 2025, squeezing seller margins to historic lows. 42% of Amazon shoppers now actively purchase from ultra-low-cost competitors like Temu, making price wars a … Read More

Yassir Haouati · Jun 9, 2020 10 min read

In today’s blog, we are going to show you how to master the SEO and PPC on Amazon and what mistakes not to make on the way! Often brands think that the only way to improve their performances is to … Read More

Yassir Haouati · Jun 8, 2020 6 min read

In today’s blog post, we will be discussing ways of overcoming the top 5 Amazon Advertising Challenges for this 2020. So, we gathered up the most common ones for you: Amazon Advertising Challenges: Big Challenge #1 – Optimization Tactics Nowadays, … Read More

Yassir Haouati · Jun 5, 2020 5 min read

We still do not know for how long we will be facing this crisis and how post pandemic world will be like. Yet, to stay alive, brands that are Amazon sellers will need to make some extreme changes. Don’t worry, … Read More

Yassir Haouati · Jun 4, 2020 3 min read

This blog post is intended for those individual sellers on Amazon who are struggling to work their way up on Amazon on their own. Therefore they are thinking on investing in Amazon ppc ads. As an individual seller doing it … Read More

Yassir Haouati · Jun 3, 2020 7 min read

Executive summary Amazon’s A9 algorithm is not a traditional search engine; it is a ruthless sales-generating machine that prioritizes revenue velocity over simple keyword matching. The biggest myth in modern e-commerce is that more traffic automatically equals higher rankings. Unqualified … Read More

Yassir Haouati · Jun 2, 2020 10 min read

How do you actually make sure you are optimizing your time spend on Advertising on Amazon? In today’s blog, we will be talking about ways to make the most of your time spend on running Amazon Ads Campaigns. This is … Read More

Yassir Haouati · May 29, 2020 4 min read

In today’s blog post, we have put together 10 Amazon advertising tips for 2020 which will help to make sure you’re getting the most impact from your campaigns. As Amazon grows steadily as a company, it is hardly ever the … Read More

Yassir Haouati · May 28, 2020 4 min read

Executive summary Amazon advertising CPCs climbed past $1.15 on average in early 2026, making manual bid adjustments an active threat to your profit margins. The old exact-match-only strategy is dead. Amazon’s AI now requires broad and auto campaigns to fuel … Read More

Yassir Haouati · May 27, 2020 10 min read

If created and managed properly, an Amazon PPC advertising campaign on Amazon can help you sell more products faster, while increasing your organic rankings. A study about Amazon shoppers behavior showed that: 70% of Amazon searchers never click past the … Read More

Yassir Haouati · May 26, 2020 4 min read

In this blog post, we will be going through some improvements that brands could implement when selling on Amazon in order to optimize Amazon product listings. Amazon continues to be the number one marketplace in the world. With reports confirming … Read More

Yassir Haouati · May 25, 2020 6 min read

In today’s blog post, we will be discussing tips for Amazon Advertising, in order to to optimize your performance. Amazon attracts all types of E-commerce businesses that want to reach more valuable leads, boost product sales, and earn more revenue. … Read More

Yassir Haouati · May 22, 2020 7 min read

In today’s blog post we will be giving some tips about Amazon PPC, very useful for brands that are selling on Amazon.  If your company brand is selling on Amazon, then an Amazon pay-per-click (PPC) campaign might just be the … Read More

Yassir Haouati · May 21, 2020 5 min read

In this blog post, we will be discussing some of the key fundamental concepts of Amazon SEO optimization. Sellers can optimize their Amazon SEO in this way: Search on Amazon for the keywords with the highest-volume search. Determine what are … Read More

Yassir Haouati · May 20, 2020 3 min read

Managing different campaigns in different marketplaces can be challenging, but Amazon Advertising Management couldn’t be easier with Epinium! .You have all the features and metrics as on Seller Central. As you can see from the image below, with the view … Read More

Yassir Haouati · May 15, 2020 1 min read

Before we go deeper into how to use Epinium for Amazon PPC, let’s have a brief overview of how we are conducting PPC campaigns: Manage the Portfolios and budgets Creating campaigns Remove non-converting keywords Increase bids for high-performing keywords So, … Read More

Yassir Haouati · May 7, 2020 3 min read

In this article we will talk about how to use Epinium for Amazon SEO. Epinium Software, our Amazon Seo Tool, has many useful tools and features to optimize this process to make you save up on 80% of your time. … Read More

Yassir Haouati · Apr 30, 2020 3 min read

In this article, we will start, first, by talking about the basics of amazon advertising, then we will  be talking about  how to do Amazon advertising campaign report, in order to track the results. Who has never visited the Amazon … Read More

Yassir Haouati · Mar 4, 2020 3 min read

If created and managed properly, an Amazon Pay-Per-Click (PPC) campaign on Amazon can help you sell more products faster, while increasing your organic rankings. On top of that, Amazon’s sponsored ads program is pretty simplistic, especially considering the amount of … Read More

Yassir Haouati · Mar 3, 2020 3 min read

Customers make 22% of their purchases online on Amazon. More and more Internet users are buying products online. A third of online buyers search for their products by going directly to the Amazon site, without going through Google. Therefore, brands … Read More

Yassir Haouati · Feb 27, 2020 4 min read

Epinium PPC & SEO Tool for Amazon sellers announced today, that the company has been invited to join Amazon’s Marketplace Appstore. … Read More

Carlos Martínez Barriga · Oct 2, 2018 2 min read

In the Amazon marketplace, insufficient visibility directly translates to lost revenue. If your products aren’t discoverable via relevant customer searches, sales targets will inevitably be missed. Strategic Amazon keyword research is the non-negotiable foundation for achieving optimal product discoverability and … Read More … Read More

Antonio Redondo · Jul 12, 2018 19 min read

A well-known home-textile brand multiplied its sales a 449% in less than 3,5 months thanks to improving Amazon SEO in Epinium Analytics. Burrito Blanco is a success case with respect to Amazon Seo optimization using the Epinium software. It is … Read More

Antonio Redondo · Jul 5, 2018 5 min read

Executive summary Reviews are a direct conversion multiplier: moving from a 3-star to a 4-star rating can boost sales by up to 35%. A pristine 5.0 rating often hurts conversions; modern shoppers trust realistic 4.5 or 4.6 averages with authentic, … Read More

Antonio Redondo · Jun 28, 2018 10 min read