You should start by entering the keywords and linking them to the products. If you already have campaigns created, you can go directly to the SEO section.
After reviewing the overview, you should start creating campaigns. You will have the option to create a multi-campaign Strategy. With it, this campaign will be divided into four;
An automatic that will be used to acquire new keywords based on market trends.
A generic one to define the keywords that generically define your product and if they carry most of the budget due to their high search index.
A brand name for those brand keywords as the name itself indicates.
One of competition to position the products in front of the clients that use keywords of the competition.
In the next step, you will have to adjust the optional data, such as the daily budget, the percentage of budget to distribute for each campaign, as well as a selector to adjust a distribution according to the objective.
You can also adjust the start and end date of the campaign, the bidding strategy whose options you can configure so that Amazon only reduces, increases or decreases bids, or sets the selected bid as fixed.
You will also have the ability to adjust bids by location.Start a Free Trial
In this section you will assign the ad groups you want for the campaign.
When registering a new group, one will be created for each campaign, being related to each other for automations.
You can assign a default bid for all of them in addition to adjusting individually for each one at the bottom.
Product targeting groups will only be created in the brand and competitor campaigns.Start a Free Trial
The application shows us a table of products available to add to the ad groups. We incorporate the products you want to promote and you can go to the next step.
Likewise, you will be able to enter keywords in each of the manual word segmentation groups. The entered words will be chosen through a previous analysis or Keyword Research with tools such as the Keyword Tool.
First, you can leave a default bid or enter a custom value for each word we create. Then you can enter the keywords you consider or add recommended keywords from the platform. Therefore, you must choose if they are positive or negative and the type; broad, phrase or exact.
As a general rule, we will never use the wide type since it generates high consumption and high ACOS, and in addition, the automatic campaign generated already fulfills this function with a better operation. Therefore, we will use phrase-type keywords that present a more moderate expense while still covering the term itself and other related ones.Start a Free Trial
Finally, in this section you can enter the ASIN codes of those products you want within the product segmentation groups. You can add a custom listing or access a tab of ASINs recommended by the platform extracted from the Amazon API.Start a Free Trial
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