Success story: Robin Hat

Robinhat, the brand that fills operating theatres and healthcare environments with colour, positions itself on Amazon with the help of Epinium and manages to increase turnover by 70% compared to before selling on Amazon.

Robinhat’s philosophy has always been and always will be to humanise healthcare environments and make medical professionals and patients more relaxed.

The initial objective was to increase sales as they only had visibility on their own website at a national level, but what they have managed to achieve by selling on Amazon is, evidently, a 70% increase in turnover. It has also allowed them to internationalise the brand in the easiest, quickest and most risk-free way. Today they are present in 12 countries and it has allowed them to boost the brand thanks to the millions of impressions that Amazon provides to all the brands that are present in the Marketplace.

The focus right now is to promote internationalisation, giving much more relevance to countries to make the brand known and as a mission to be present all over the world with new products. As a value proposition they are committed to the environment and help reduce waste and pollution with fully reusable materials, as well as adding to the construction of a more #bioagradable world.

Problems when selling on Amazon

The problem with selling on Amazon was the amount of time they spent on fixing listings and often incorrectly because of the 7 countries they managed at the beginning. On the other hand, only because they didn’t know how to manage advertising on Amazon, they had been running automated campaigns and the performance of these was not what they expected.

Solution to the Problem of Selling on Amazon with Epinium

Epinium has allowed us to save a lot of time with the mass modifications and by optimising correctly with SEO recommendations.

Robinhat has seen a 13% increase in turnover and a 24% increase in units sold over last year. Robinhat are very grateful to have the tool that has helped them grow their sales on Amazon. The functionalities that they point out as the driving force behind their great increase have been thanks to the following aspects:

1) For the SEO recommendations that guide you at all times on which products need to be optimised to be suitable for sale or also called with the concept of “Retail Ready”.

2) Massive editing of listings. As we have a wide variety of products, this function has been very useful to be able to apply changes in just 1 click, without having to enter each product file to make the modification. This has reduced the execution time by up to 80% and has allowed us to dedicate this time to other aspects.

3) The ability to create a fully segmented multi-campaign strategy in Amazon Advertising that helps you get better results and more sales with lower costs. A very attractive feature that the Amazon Seller Central tool does not allow. This functionality allows you to create 4 types of campaigns at the same time.

• Automatic: It allows you to collect search terms to nourish the other campaigns over time and their correct optimisation.
• Generic: Prior study of keywords with words related to the products advertised and taking into account the search volume that can contribute to the campaigns, this study is incorporated to give visibility to your product with the words that relate to it and identify it.
• Brand: With the brand campaign, in the first place it serves to protect your brand from competitors who may bid on your brand’s keyword, while at the same time making it easier for loyal users who make recurring purchases to find your products. At the same time, this campaign serves to increase the possibility of cross-selling as soon as the user is on a product page of your brand.
• Competition: The aim of this campaign is to have an impact on the ASINs of the competition in order to give visibility to our product and try to persuade the user by our price, features, among other aspects.

4) The automation of search terms extracted from advertising campaigns that help to improve the organic positioning and the Best Seller Rank of your brand.

Having reviewed all the aspects that Robinhat has considered as the drivers of its sales in the last year, below you can see graphically how the evolution has been, corroborating the 13% increase in turnover and the 24% increase in units sold compared to the previous year.

XAVIER MAS – CTO ROBINHAT – ASSESSMENT

“THE ASSESSMENT WE MAKE FROM ROBINHAT IS THAT THE SOFTWARE FEATURES ARE VERY GOOD AND ROBUST, AND THAT IT HAS ALLOWED US TO POSITION OURSELVES AS A BRAND ON AMAZON AND INCREASE SALES CONSIDERABLY”.

“WHAT IS ALSO IMPORTANT FOR US IS THE CONFIDENCE AND SECURITY THAT THE TOOL TRANSMITS, KNOWING AT ALL TIMES WHAT YOU HAVE TO DO TO GET IMMEDIATE RESULTS. FINALLY, WHAT WE VALUE MOST IS THE MUTUAL SUPPORT AND COMMITMENT SO THAT WE CAN ALL MOVE FORWARD SUCCESSFULLY”.

If you’ve come this far and would like to take control of your Amazon account like RobinHat has done, you’ve come to the right place. Start optimising your entire catalogue and go international with Epinium. We have a pre-audit of your account waiting for you! Audit, optimise, create an effective advertising strategy, analyse it with detailed graphics so you can carry out the best optimisation. And last but not least, make a Stock FBA forecast as close to your needs as possible in just 1 click.

Reduce your efforts and be guided by our advice because we will scale your brand! Get started 🚀

Save time in this process with our platform where Amazon sellers can save 60% time in optimising product detail pages, be 50% more effective following Amazon’s Style Guidelines and increase their sales by 30%. Get a free audit and start optimising your listings now! Take advantage of it.