Amazon Advertising

Executive summary Rule-based automation is officially obsolete. Amazon’s ad revenue hit $68.5 billion in 2025, driving CPCs up and punishing static bidding strategies. Target ACoS is a vanity metric. The smartest brands now optimize for marginal contribution, deliberately pushing ACoS … Read More

Noelia Gongora · Jun 26, 2024 10 min read

Discover how Amazon DSP can revolutionize your advertising strategy. In this comprehensive guide, we’ll explore what Amazon DSP is, its benefits, and how you can leverage its advanced features to achieve your marketing goals. Whether you’re new to programmatic advertising … Read More

Maria Subina · Jun 18, 2024 6 min read

Executive summary ROAS is shifting: Advertisers embracing agentic AI are seeing cost-per-acquisition drop by up to 35%, leaving manual operators completely behind. The autonomy myth: AI isn’t an autopilot. Without human strategic guardrails, algorithms will aggressively burn your budget on … Read More

Noelia Gongora · May 31, 2024 11 min read

Introduction Navigating the Amazon marketplace requires more than just a great product; understanding your Click Through Rate (CTR) is crucial to capturing buyer attention and driving sales. This post will explore what Amazon CTR is, why it matters, and how … Read More

Noelia Gongora · May 8, 2024 10 min read

Dive into Prime Video’s latest advertising innovations Stepping out of Amazon Ads’ latest update, we’ve distilled essential insights for Spain’s bustling Prime Video market. Starting April 9, a novel ad format rolls out, poised to smartly segment and engage the … Read More

Noelia Gongora · Apr 4, 2024 13 min read

Black Friday is a unique opportunity to maximize your sales and gain market share by positioning your products. We will guide you through strategies to stand out as a seller on Amazon during Black Friday and how to use Amazon … Read More

Marc Marin · Nov 13, 2023 5 min read

Advertising on Amazon is an important key for Amazon sellers’ success. There are a lot of sellers, who have been selling on Amazon for a few months and still don’t see improvements in their performance. Most of the time they are not considering setting up an Amazon PPC campaign. … Read More

Nicole Scupola · Sep 26, 2023 10 min read

Are you ready to take a leap in your Amazon marketing strategies? Then get ready to get to know Amazon Marketing Cloud (AMC)! In this guide, we will reveal the secrets of this tool that can completely change your experience … Read More

Marc Marin · Sep 5, 2023 1 min read

Amazon’s impressive track record in the advertising world Amazon has experienced a meteoric rise in the advertising business over the past eight years. If we compare the annual advertising costs of the big three players – Amazon, eBay and Alibaba … Read More

Marc Marin · Jul 26, 2023 3 min read

As a seller on Amazon, you’ve probably wondered if it’s really necessary to pay for ads on the platform. After all, your brand is already established and people are actively searching for your products on the site. However, in today’s … Read More

Marc Marin · Mar 13, 2023 6 min read

Executive summary Managing Amazon ads manually in 2026 is mathematically impossible if you want to protect your margins from climbing CPCs. Amazon’s advertising revenue surpassed $68.6 billion last year, proving that competition is buying market share while you sleep. Artificial … Read More

Marc Marin · Jan 23, 2023 10 min read

Effective Amazon PPC tools have become an essential part of any e-commerce business’s digital marketing strategy. They allow businesses to reach more customers and increase sales by placing their products at the top of search results on Amazon. By using … Read More

Marc Marin · Jan 17, 2023 6 min read

What are Sponsored Products on Amazon? Sponsored Products on Amazon are ads targeted at keywords and ASINs similar to Google Adwords. They allow us to promote individual products within Amazon search results and on product detail pages. Sponsored Products are … Read More

Marc Marin · Jan 10, 2023 4 min read

What is the CR in PPC campaigns? We understand CR in PPC campaigns as the percentage of people who buy our product out of all those who have visited our product listing. This is a very simple calculation, all we … Read More

Marc Marin · Jan 9, 2023 2 min read

Bidding on branded keywords with Amazon Sponsored Ads is a great way to create a unique brand experience and connect with our ideal customers. 1. INCREASE BRAND PRESENCE A great opportunity of bidding on our own brand is that it … Read More

Marc Marin · Jan 9, 2023 3 min read

Black Friday, a period when retailers pull out all the stops with irresistible offers made for shoppers. If you want to succeed and take advantage of this opportunity to increase your sales, here’s what your Amazon Black Friday Strategy should … Read More

Marc Marin · Dec 20, 2022 4 min read

Advertising is taking new paths and forms, just as users are taking new paths with the formats and types of content they consume. The advertising options that Amazon offers to its sellers, such as Display Ads, Sponsored Brands or Sponsored … Read More

Marc Marin · Dec 19, 2022 4 min read

Si tu negocio ya se encuentra en Amazon o deseas iniciarte en este Marketplace, el Registro de marcas de Amazon es un paso vital para tu negocio. Con dicho registro, conseguirás evitar que otros usuarios usen tu marca, o incluso, que … Read More

Marc Marin · Nov 10, 2022 6 min read

Junto a la métrica Roas tenemos otra métrica muy importante que es el ACoS. Si eres un vendedor de Amazon no puedes no conocer a esta métrica. Por lo contrario, si nunca habías oído hablar de esto, ahora vamos a explicarla mas en detalle. … Read More

Alexis Montañes · May 18, 2022 3 min read

¿Por qué es importante conocer las métricas del marketing digital para medir en Amazon? Las métricas de marketing te dan una pista de si tu campaña está alcanzando los KPI establecidos anteriormente o no. … Read More

Alexis Montañes · May 18, 2022 3 min read

All Amazon sellers who create payment campaigns on Amazon have heard of ACoS, but recently, more and more people are talking about TACoS, which has some key differences from Acos. … Read More

Nicole Scupola · Aug 11, 2021 4 min read

“We’re now offering a brand-only benefit that allows you to reach out to buyers who purchased your branded product directly from you, who left critical (1-3 star reviews) via templated emails that allow you to communicate with buyers via buyer-seller messaging.” … Read More

Nicole Scupola · Jul 15, 2021 2 min read

Even the most prepared, well organized Amazon seller can face Out-of-Stock Inventory. Amazon products out of stock can affect very badly your performance since the situation provides customers with a bad experience and you lose sales and Amazon SEO rank while your competitors continue to grow and increase their Amazon sales. … Read More

Nicole Scupola · Jul 8, 2021 4 min read

According to Olsavsky, the Olympics, which are taking place in Japan, will put the supply chain even more under pressure, with possible delays in deliveries. Moreover, Olsavsky said that “July is a holiday month, so it might be better for customers and sellers to experience another time frame for Prime Day 2021.” … Read More

Nicole Scupola · May 20, 2021 3 min read