Amazon Advertising Beginners Guide

Selling on Amazon can seem like a never-ending project. Nonetheless, it actually just takes a few steps to take you from choosing your products to shipping your first order.
We gathered 5 easy steps so that you can get started selling on Amazon:

Select and Set Up Your Amazon Seller Account

You can choose between two different Amazon seller accounts, an Individual Seller account, and a Pro Seller account. Pro accounts give you access to far more features than Individual plans but have a $39.99/mo. fee. Individual accounts are $0/mo. but charge 99¢ per-item fees. Plus, both accounts pay product fees when products sell.

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Most sellers go for Pro accounts because of the many sales-driving features you get as a Pro Seller. But you can always start out with an Individual account and upgrade later on. As an example, if you’re  new on  Amazon and start by  using retail arbitrage, an Individual plan can get you started with low costs. But, if you’re investing money in wholesale or private label products, the Pro plan is the best .

We gathered up the highlights of what you get, and what you can do, with each Amazon seller plan:

To set up your seller account, select your Seller Plan, then follow Amazon’s account setup wizard. This is the roadmap for the Pro plan:

Once you complete this, you’ll have access to your Seller Central Dashboard and can start listing products to sell on Amazon. Now let’s have a look at all the ways you can do that.


Find Products to Sell on Amazon

There are many ways to look for profitable products to sell on Amazon. Some sellers follow traditional business models, like selling products they make themselves or reselling wholesale goods. But many sellers  go the extra mile and look for products in very creative ways.

Here’s a quick look at the most popular Amazon product sourcing methods:

Let’s see how you can use these sourcing methods to start selling on Amazon:

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Manufacturing & Handmade Goods

If you already make something yourself, then you know what you’re going to sell on Amazon. Your biggest challenges are understanding Amazon’s seller fees for handmade goods to make sure you can sell your products profitably and keeping up with production in the lucky event that your product is a hit.

Dropshipping Products

Selling dropship products on Amazon is another low-cost way to get started, but it’s not for everyone. With drop shipping, you list an item for sale, and, when ordered, your dropship vendor ships it for you, and only then are you charged for the item. It sounds like a great deal but there are several potential downsides with this model, especially when selling on Amazon.

Dropship goods tend to have low profit margins which leave little for you after figuring in your Amazon seller fees. Also, you can face product quality complaints, inventory shortages, and late shipment issues with drop shippers, which you have no control over. These can quickly sink your fledgling Amazon operation. Unless you can find a drop shipper that can meet Amazon’s stringent requirements, drop shipping really isn’t a top choice for new Amazon sellers.

Retail Arbitrage

This term sounds huge for a very simple process: Buy products in retail stores at drastically reduced prices and resell them on Amazon. Sellers who do this keep a sharp eye out for retail clearance and inventory reduction sales both online and in retail stores. When they find a product that looks like a great deal, they use Amazon price-scanning apps to check for profit potential. Scouting apps have a real-time link to Amazon and let you see what the same item is currently selling for, weighs the competition, and tells you if there’s room for profit. These apps even include fulfillment and shipping costs in the profit dashboard.

Create Your Product Listings on Amazon

As an Amazon seller, you can create product listings in two ways—either add your items to existing product listings or create a new product listing for an item. Either 

way, you’ll want your product to show up in the top results when customers search for it. With keyword research, you’ll know the exact words potential customers type in when looking for a product like yours.

Epinium is an all-in-one Amazon software that offers a free keyword research tool. You can either add the keywords Sellics finds to your product listings yourself or use the software to help you optimize and scale your Amazon store. Click here for a free 14-day trial.

Adding items to existing listings is by far the easiest of the two, and this is how most new sellers get started on Amazon. So we’ll begin here.

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Manually Add Your Product to an Existing Listing

A quick Amazon shopping search will show you if other sellers already sell your product on Amazon. For example, the Rodeo Bracelet we want to sell has an existing listing with another seller, as shown below:

How to Sell on Amazon – existing sellers

If at first selling something already listed for sale seems like a waste of time because of competition, bear in mind that sellers often have just a few items in stock. As competitors sell out, your listing will be the one available, and the one shoppers buy. Of course, you can also lower your price, offer free shipping, or use FBA to make your listing shoppers’ top pick, too.

How to Sell on Amazon – Sell on an existing listing

If it’s already for sale on Amazon, you’ll see existing product listings in the next screen:

How to Sell on Amazon – Add an item

Once complete, hit Save & Finish. Now you have a live listing on Amazon, ready to sell. That’s all there is to it! Here are a few things to keep in mind when you add products to existing Amazon listings:

Monitor & Match Pricing Profitably

When you add your product to an existing listing on Amazon, you’re going to have competition for sales. Repricing tools like the Amazon Repricer from BQool are what top sellers use to monitor and match competitors’ prices and avoid unprofitable price wars. The Repricer automatically tracks your prices and competing offers 24/7. When a competitor changes their pricing, the Repricer automatically adjusts yours, based on parameters you set, to keep your listing competitive and in the Buy Box.

Pick the Best Listing

You might find multiple listings for the same item. To start out, look for the top-ranked listing with the best information, images, and product reviews. Adding to multiple listings can create inventory problems if you don’t closely watch your numbers.

Prime Helps You Sell

You’ll notice that the top sellers on any listing tend to be those that are Prime-eligible. These sellers probably use Fulfillment by Amazon (FBA) to store and ship products. 

If you have a Pro seller account, you can also add new product listings to Amazon manually, or through bulk methods. We’ll explore those now.

Manually Create a New Product Listing

Amazon Pro sellers can create completely new product listings for items not already sold on Amazon. This takes more time than adding products to an existing listing, but you can create a high-quality listing that sells by using your own keyword research, product images, and detailed item description.

Adding new products manually can be very time-consuming, as can manually adding many items to existing listings. Manual entry is fine if you sell just a few items, but if you have a large or changing collection, you’ll need a bulk upload solution and the righ external software to help you spent less time on it. We’ll explore those now.

Bulk Upload or Product Feed to Add & Manage Listings

If you’re a Pro seller, you also have the option to add many product listings at once by uploading all of your product data using a spreadsheet. And, if you also sell on your own website, or plan to, you can directly connect your products to Amazon, too. Here’s how both of these options work:

Bulk Product Listing Upload Using a Spreadsheet

You can add your product to existing listings and create new ones using a bulk upload. To do this, you’ll build your Amazon product data file in a spreadsheet using Excel or similar software, save it as a CSV file, and upload it to your Amazon Seller Central dashboard. Or else, you can use an Amazon Automation software to easly manage all these tasks!


Fulfill Your Amazon Orders

The last major step in selling on Amazon is shipping orders. Here, you must remember one thing. Amazon is all about the customer. Amazon demands that you fill orders in a timely manner. If you don’t, your Seller Rating will suffer. So, to sell on Amazon, you must be prepared to ship orders yourself or outsource this task.

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Ship Amazon Orders Yourself: (FBM)

Many Amazon sellers start out shipping Amazon orders themselves. Plus, many established eCommerce sellers ship all Amazon orders from their own warehouse. Amazon calls this Fulfillment by Merchant or FBM.

If you choose to go this route but are new to shipping, Amazon makes it pretty easy to handle on a small scale. You can choose to charge for shipping products or offer free shipping. Plus, you can print orders and print both US Postal and UPS shipping labels right from your Seller Central dashboard. 

You’ll need to have packing materials ready-to-go, too, including:

  • Shipping boxes
  • Packing tape
  • Filler such as paper or bubble wrap
  • A shipping scale

Let Amazon Fill and Ship Your Orders: (FBA)

With Fulfillment by Amazon (FBA), you ship your products to Amazon, and they stock, pack, and ship your products for you. Of course, this comes with added FBA fees on top of your Amazon seller fees.

As an FBA seller, you’ll have to prepare your products correctly for Amazon’s warehouse, then send them to Amazon. This includes printing barcode labels for products, bagging or packaging items per Amazon requirements, and shipping them to Amazon. But for many smaller sellers, this is a once- or twice-monthly task and more manageable than filling orders day-to-day. Plus, Amazon’s inbound shipping costs are very inexpensive, so that cost isn’t a great concern for small sellers.

Third-Party Fulfillment Partner

Another option that takes fulfillment tasks off your plate is using an outside fulfillment company. Like FBA, these businesses store, pack, and ship your products for you. However, it’s considered Fulfillment by Merchant (FBM), since you use a company of your choosing. And, since it’s not FBA, you don’t get the sales-driving perks listed above.

A fulfillment partner is really geared for higher-volume multichannel eCommerce companies that sell in many places, including websites, Amazon, and other marketplaces.

Manage Your Inventory on Amazon

Managing inventory accurately is key to your success on Amazon. Amazon will lower your Seller Rating for not shipping an order for an item that you show in-stock. Like product listings above, you have several choices when it comes to inventory management. Whichever method you choose, keep inventory updated to keep your Amazon seller ratings high.You can easly track inventory and monitor it through our software!

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Note, Amazon automatically reduces your inventory count as your Amazon items sell. If you sell only on Amazon, this should keep your counts correct. But if you sell the same stock on your own website or in a retail store, you’ll probably need a better solution.

Adjust Inventory Manually

You can manually adjust inventory levels within your Seller Central dashboard inventory screen. If you sell just a few items on Amazon, manual adjustments can be made by changing the Available units, as shown below. This isn’t too time-consuming if you sell just a few products.However, if you do sell tons of products, we suggest you consider using any Amazon external software that allows you to do so.

Major Takeaways

We’d love to know how you got started, or what you’re planning to sell on this huge marketplace. We hope this guide convinced you to try to use our software so that you spend less time on Amazon Campaigns!

Feel free to share your experiences and thoughts in the comments  section below.



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