Everytime you tried to buy anything online, you’ve read online reviews or you’ve seen an aggregated “star” rating for the product you wanted to buy. Customer reviews have a powerful effect on the behavior of your clients and on the strategy of your brand. Brands care more than ever about the commentary their customers leave on their websites, and they are making efforts to encourage more customers to share their opinions.
Online reviews for your e-commerce
According to Forbes, “88 percent of consumers trust online reviews as much as a personal recommendation”. Customer commentaries will have a positive effect on your online positioning and help you to appear on the top of search engines. For new e-commerces, each new comments help them to offer new relevant content, more authority and more probablity to get your pages ranked.
Increasingly, Most brands monitor reviews and respond to complaints. They are doing it well and they understand what is the most valuable element for users: others customers experiences.
- Customers spend 31% more on a business with reviews.
- 72% of consumers will take action after reading a positive commentary.
- 86% of people will deny to purchase from a business with negative online reviews.
- 9 in 10 consumers, an online reviews is as important as a personal recommendation.
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In addition, if you want to be the latest in technology products or get the reviews of other consumers, download the Epinium app or make a trial of Epinium analytics and enjoy thousands of commentaries and shop assistants in the palm of your hand.