Once we talked about Amazon title to optimize SEO in our last post, is time to show you How to write Effective Amazon Bullet Points, take attention!
Amazon Bullet Points are short phrases that collect the main characteristics of a product and it are shown on the Product Detail Page, just below the product name and price, and therefore in a very relevant position.
The client should be able to understand what the product is, or what it does, based on your relevant keywords relating to product use, benefits and material type. But be careful! Any information not directly relevant to that particular product, can make the customer reject the purchase of it.
Relevant keywords: According to your keywords research counting with the Amazon algorism and after you already made your perfect title, Try to fit the keywords in Amazon bullet points in a natural, easy reading way, to maximize users comfort and attraction while they are looking your Product Detail Page.
Benefits : You should try to solve your customer’s problems saying what benefits these features are actually offering , answering why do these features matter?
Dimensions & Material type: Ensure to put all the Information about the dimensions and contents of the package . Is good to write the benefits of the material type as well, but always information directly relevant.
Every previous point have something in common: More Sales, because if…
…You Get customer attention you will have More probabilities to sell this product
…You Increase your Click-Through Rate More people will buy your product when they see it
…You Improve Amazon SEO you will have More probabilities to Rank in page 1
…You Produce brand recognition you will get the Ability of the consumers to correctly differentiate the brand when they come into contact with it
As in every post, Epinium gives you the guidelines to help you optimizing your product, in this case focusing on your perfect Amazon bullet points.
Table 1. Amazon bullet points recommendations
Safe time in this process with our platform where Amazon sellers can save 60% of time optimizing product detail pages, be 50% more effective following Amazon Style Guides and increase 30% of their sales. We have an Amazon Bullet Points optimizer inside! Take advantage of it.
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The sponsored products target the exact buyers who are looking for the relevant keywords.
This increases your visibility, brings in fresh buyers, allows seasonal promotions and also improves product visibility.