- The startup has developed software to help sellers on Amazon to improve their sales.
- The round, of 500,000 euros, was led by LLYC Venturing and also has the participation of KOMM Investment and Jordi Ordoñez.
The software company Epinium, based in Mataró, which helps brands and agencies with sales on Amazon to improve their results with artificial intelligence, has closed a €500,000 round with the participation of Banco Sabadell through BStartup. The operation has been led by LLYC Venturing, and also has the participation of investors such as KOMM Investment (Michael Kleindl) and Jordi Ordoñez, among others.
Epinium stands out for the ease of connecting and managing multiple accounts on a single platform in seconds, as well as all Amazon marketing-related integrations (Seller Central, Vendor Central, Brand Analytics and Amazon Ads). Once the integration is done, users can see advanced analytics for their accounts, an audit to know what they need to do to improve their results, and SEO optimization and Amazon advertising tools with proprietary artificial intelligence and integrations such as ChatGPT.
The software, launched in 2021, currently has more than 70 customers spread across Spain, Italy, Germany, Turkey and other countries. Some of the brands they currently work with are: Educa Borras, Bandai, Quirumed, Nutriben, Aiwa, and agencies such as Kiliagon, Rocket Digital and Apache part of LLYC. In 2023 they were recognized as an Advanced Partner of Amazon Ads, the highest distinction for tools or agencies that manage a high advertising investment.
According to its CEO, Carlos Martínez, Epinium has been one of the few startups that in such an initial phase has managed to be profitable, a milestone achieved since the beginning of this year. In the last few months they have achieved an average growth of 20%. In their words, “We are delighted to have new top-level partners such as Banco Sabadell and LLYC, and with the capital injection we will be able to step on the accelerator of growth. Both our software and our team are now fully ready to scale the business”.
Ibo Sanz, CEO of LLYC Venturing, highlights: “Retail marketing is one of the dominant trends in the sector. At LLYC we want to bring solutions to our clients that help them succeed, and we are committed to staying innovative and relevant. By helping Epinium to grow, we meet both of these objectives.
Yolanda Perez, director of BStartup at Banco Sabadell values the investment: “From Bstartup we observe the growing trend of multi-brand retailers becoming marketplaces, so it seems that brands should be able to capture in the different marketplaces and build loyalty in ecommerce. That is why tools like Epinium that facilitate management and automate tasks in the different marketplaces will be of high added value for brands”.
With this capital injection, the company’s main objective is to expand the team, focusing on the IT and sales areas. In addition, resources will be allocated to start investing in advertising, which will allow the company to consolidate its position in the Spanish market. At the same time, the company will seek to continue its expansion in those markets where it already has a presence, and at the same time explore the possibility of opening new international markets. This strategy will allow the organization to strengthen its position in the market and continue to grow.
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