Amazon has introduced a new innovation on its platform: the “New Season” tag. This new functionality is designed to highlight products that have been recently launched, offering sellers a unique opportunity to increase their visibility and attract more potential buyers, which will ultimately improve their click-through rate (CTR).
The Importance of the “New Season” Tag on Amazon
One of the key challenges for online sellers is to stand out from the crowd. The “New Season” tag can positively influence the click-through rate of products by attracting the attention of shoppers looking for new products. By using this tag, items become more relevant in searches and are given an advantage in Amazon’s search engine results.
An improved CTR not only increases traffic to the product page, but can also have a positive effect on Amazon’s algorithm, further improving your visibility and ranking on the platform. It’s a synergy that can generate a significant increase in sales opportunities.
How Does the “New Season” Tag Work?
When a seller launches a new product on Amazon, they have the option to select the “New Season” tag. This tag can only be applied to items that have been listed for sale within the last 90 days. Once assigned, the tag will appear next to the product in the search results and on the product page.
In addition to the visual tag, the “New Season” tag also influences Amazon’s search algorithm. By using this tag, the product can rank higher in search results, which significantly increases the chances of potential customers finding the product.
The Enhanced CTR
This new tag is a magnet for shoppers looking for the latest and greatest. By applying this tag to a product, it creates a strong incentive for users to click through and discover the latest additions to the market. This results in an increased click-through rate (CTR) for the product, indicating that more people click on it when it appears in search results.
Amazon interprets a high CTR as a signal that customers find the item relevant and valuable to their needs, leading the platform to deem it worthy of being displayed to a wider audience and ultimately improving its position in search results.
If you are a seller on Amazon, don’t miss the opportunity to use the tag to highlight your latest products and attract a news-hungry audience.
Save time in this process with our platform where Amazon sellers can save 60% time in optimising product detail pages, be 50% more effective following Amazon’s Style Guidelines and increase their sales by 30%. Get a free audit and start optimising your listings now! Take advantage of it.