With this new multiple BuyBox, available only in the Desktop version, Amazon significantly simplifies the purchasing process when you want to buy several products at once.
Previously, if you wanted to buy multiple items on Amazon, you had to add the first item to the shopping cart and then return to the same listing to repeat the process for each additional item.
This could be tedious and time-consuming, especially when shopping for multiple products.
Now Amazon has simplified this process by introducing a new option called “Go to multiple selection”. A simple click on this link will open a new shopping box that allows you to enter the number of products you wish to purchase. These products will automatically be added to the shopping cart, saving time and effort.
Advantages of the multiple BuyBox on Amazon
The introduction of this new feature has several significant benefits for both sellers and Amazon customers. Let’s take a look at some of them:
1. Saving Time and Simplifying the Shopping Process
The multiple selection option at checkout allows customers to save valuable time by purchasing multiple items quickly and easily. It is no longer necessary to go through multiple steps to add each product individually, which used to be a tedious and time consuming process.
With a single click and the selection of the desired quantity, all chosen items are instantly added to the shopping cart.
For example, those shopping for home or office supplies, personal care products, or even gift items. Instead of having to search and add each item separately, they can now select all desired products at the same time, which significantly speeds up the process.
2. Improved Customer Experience
This new feature significantly improves the customer’s shopping experience. They can now select and purchase multiple items without hassle or unnecessary delays.
By improving the customer experience, it encourages customer satisfaction and the likelihood of repeat purchases in the future. Customers appreciate the simplicity and time-saving capabilities of this new feature, which strengthens their relationship with Amazon’s platform and increases confidence in the online shopping process.
This feature also contributes to the reduction of potential errors during the product selection and purchase process, avoiding frustration or inconvenience for the customer.
3. Increased Sales for Sellers
For Amazon sellers, the multiple selection option can be very beneficial. By simplifying the checkout process, it reduces barriers for potential customers who wish to purchase multiple products.
By allowing customers to select and purchase multiple items quickly and easily, reducing potential interruptions or cart abandonment, it encourages impulse buying and facilitates the purchase of complementary or related products. In addition, the multiple selection option can also lead to an increase in the value of the customer’s average ticket.
Tips to get the most out of the BuyBox on Amazon
The BuyBox on Amazon is a highly desirable space, as it allows you to stand out from the competition and increase your chances of selling. To make the most of this opportunity, here are some key tips:
1. Optimise your Listings
Make sure your listings are optimised with attractive images, clear descriptions and relevant keywords. This will help grab shoppers’ attention and increase the chances of them selecting multiple items from your shop.
2. Offer Discounts for Multiple Purchases
An effective strategy is to offer special discounts for customers who select and purchase multiple items. This can encourage them to add more products to their shopping cart and increase the average value of each transaction.
For example, you can implement promotions such as “Buy 3 and get 10% off” or “Save on your purchase by adding additional products”. This will not only increase the average ticket for each transaction, but also encourage customers to explore and add more products from your shop.
3. Promote the Multi-Select Feature in your Marketing Communications
It is important to communicate to your customers the availability of the new multiple BuyBox on Amazon. Highlight the multi-select option in your marketing communications, such as emails, social media posts and paid ads.
Explain the benefits it offers, such as the ease and convenience of purchasing multiple items at the same time. This will help raise awareness among your customers and encourage them to take advantage of this convenient feature.
Remember that the BuyBox is a valuable opportunity to maximise your sales on Amazon. Implement these tips and make sure you maintain an excellent level of customer service to increase your chances of obtaining and maintaining this privileged position.
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