Amazon continues to innovate the online shopping experience. Recently, it has introduced a new feature in its Sponsored Brand Ads that has generated a lot of buzz among sellers and shoppers. This unique feature is the display of the “Average Product Rating and Reviews” directly in the Sponsored Brand Ads. In this article, we will look at how it can affect the way consumers make buying decisions and brands promote their products on Amazon.
What is the Average Product Rating and Reviews?
The “Average Product Rating and Reviews” is a new feature implemented by Amazon in its Sponsored Brand Ads. This feature allows advertisers to display the average rating and reviews of their products directly in the ads. Now, when shoppers browse sponsored products and ads, they can quickly see the overall rating and reviews from other customers, giving them valuable information when making purchasing decisions.
Benefits of Average Product Rating and Reviews
Building shoppers’ trust
Opinions and reviews from other buyers have a significant impact on consumers’ purchasing decisions. By displaying “Average Product Rating and Reviews” in Sponsored Brand Ads, sellers can build trust with potential buyers. Seeing the positive experiences of other customers can dispel doubts and increase confidence in the quality and performance of the products offered.
Influencing purchasing decisions
The information provided by “Average Product Rating and Reviews” can influence consumers’ purchasing decisions. Shoppers tend to rely on the experiences of other users when evaluating the suitability of a product. By displaying positive reviews in advertisements, marketers can positively influence consumers’ purchasing decisions and increase conversions.
Stand out from the competition
In a marketplace as competitive as Amazon, standing out from the crowd is essential. The “Average Product Rating and Reviews” offers the opportunity to differentiate yourself from competitors. By displaying positive ratings and reviews in your listings, you can capture the attention of shoppers and highlight the quality and satisfaction that your products offer.
Increased visibility and brand exposure
This new tag can also increase brand visibility and exposure on Amazon. Ads that display positive ratings and reviews are more likely to attract shoppers’ attention and generate clicks. This can result in increased brand exposure and a greater chance that shoppers will consider your products in their search.
How to take advantage of Average Product Rating and Reviews
Prioritise product quality
Product quality is critical to receiving positive ratings and reviews. As a seller, you must ensure that you offer high quality products that meet or exceed buyers’ expectations. By ensuring customer satisfaction, you increase your chances of receiving favourable ratings and reviews, which will strengthen your “Average Product Rating”.
Encourage customer reviews
Customer reviews play a crucial role in the “Average Product Rating”. Encourage your satisfied customers to leave reviews and opinions about the purchased products. This can be achieved through follow-up e-mails, requests on shipping packages or the implementation of review reward programmes. The more positive reviews you get, the higher the “Average Product Rating” and the more confidence you build with buyers.
Monitor and respond to reviews
It is essential to monitor and respond to customer reviews in a timely manner. Thank customers for their positive reviews and show active engagement by resolving any concerns or problems mentioned in negative reviews. Doing so not only shows a focus on customer satisfaction, but also demonstrates to potential buyers that they are cared about and valued. With this new label, Amazon offers a powerful tool to stand out, build trust and increase sales. Take advantage of this feature to highlight the quality and performance of your products. Save time in this process with our platform where Amazon sellers can save 60% time in optimising product detail pages, be 50% more effective following Amazon’s Style Guidelines and increase their sales by 30%. Get a free audit and start optimising your listings now! Take advantage of it.