In this article, we are going to explain to you the importance of Amazon Backend Keywords and how to work with it.

1. What are Amazon Backend Keywords?

Amazon backend keywords are keywords you can’t use in your product title or description because they don’t make sense in the sentence or because you have reached the maximum amount of characters you can tape, or because of many other reasons. These type of keywords are hidden to customers who are navigating on your product page, since only Amazon sellers are privy to.

2. Why are they so important?

Amazon Backend keywords are important because they allow you to create an engaging product listing with your first-end keywords, and at the same time they permit you to hit secondary keyword targets. It’s important to have secondary keywords because they provide you with more than one opportunity to rank. Even if you don’t rank in the top ten of Amazon’s search results right away, your goal is to index yourself. Indexing yourself on Amazon is adding yourself as a potential search result to your chosen search engines. 


  1. Get your listing indexed faster for major key terms
  2. Additional space to add uncovered words
  3. Gain more visibility

3. How do you find the best Backend Keywords on Amazon for optimization?

When finding the best Amazon backend keywords for your listing, there are two resources you should consider:

  • Amazon PPC
  • Amazon SEO Tools

Let’s see how these two options can help you:

 How does Amazon advertising (PPC) help you find keywords?

The advertising platform contains information about relevant keywords. They provide a list of suggested keywords they believe fit your listing. You can also manually test other keywords by typing them in. Remember to consider low search volume keywords too, because they are less competitive. In fact, Amazon sellers need to gain higher potential sales from low-competitive keywords to use these back-end search terms properly. This combined attack ensures you don’t drown when competing with other top sellers with more resources. 

How do Amazon SEO Tools help you find keywords?

Amazon Seller Central doesn’t provide you with a keyword research tool, this is the reason why trust a third party could help you find the best keyword for your optimization. With our Software, for example, you can work on keywords through the dynamic search terms tool, which suggest you the best keywords that fit with your listing and products. These dynamic search terms are updated every 24 hours, and it is proven that they improve the Best Seller Rank of the brand. Therefore, it means more visibility in the category and higher organic sales.

How to add backend search terms on Amazon

Now that you know how to find the best keywords for you, let’s look at how you can add them as part of your backend search terms. 

  • Log in to your Amazon seller central account
  • Under the ‘Inventory’ drop-down menu, click on ‘Manage Inventory
  • Find the listing where you want to add backend keywords. Click the ‘Edit’ button corresponding to that listing. You will be redirected to a new page 
  • Select the ‘Keywords’ tab 
  • Enter your backend keyword in the ‘Search Terms’ field and click ‘Save and finish

Amazon Backend search terms: Dos, Don’ts

The dos  

  • Use synonyms and spelling variations of keywords. For example moisturizing with ‘lotion’ 
  • Add abbreviations and alternate names. 
  • You need to separate words with a single space. However, you don’t need to use punctuation
  • Wherever possible enter the phrases in the logical order of search. For example, instead of ‘camera digital print instant,’ you should type in ‘digital instant print camera
  • Search terms are not case-sensitive. So you can use all lower case

The don’ts

  • Do not cross the length limit of 250 bytes.
  • Do not repeat words/keywords.
  • Do not include brand names – yours or your competitors’  
  • Do not include ASINs in your backed keywords
  • Do not use stop words such as “a,” “an,” “and,” “by,” “for,” “of,” “the,” “with,” and so on.
  • Use singular or plural, no need to include both.
  • No temporary statements such as “new,” or “on sale now.” Similarly, you should avoid subjective claims, such as “best,” “cheapest,” “amazing,” and so on
  • Do not add abusive or offensive terms that are against Amazon’s policy
  • Avoid keywords that are misleading or irrelevant

I hope you find this article useful, in case of any doubts do not hesitate to contact us.

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