The Search engine optimization (SEO) of each product page is very important for good organic listings on Amazon.
Epinium Software has many useful tools and features to optimize this process to make you save up on 80% of your time.
In today’s tutorial, we will go through all the steps to optimize your Amazon SEO using Epinium!
In this spreadsheet, you can see all products and their features like the ASIN, Parent ASIN, title on Amazon, etc., all organized in a table. Here is where you can change the product title, the bullet points and the product description without having to enter in each product like in Amazon Seller Central.
The filter tools are very helpful to make the process easier.
Since it is a large table with a lot of columns, it is possible to only select the ones you are interested on seeing. By selecting and deactivating the lock, you can adjust the table the way you need or want to.
The following columns are looked by default:
Since every column has a filter you can filter for example by words, characters in titles or bullet points. The “Parent ASIN” filter is very useful to edit all products of a category. There are different options to filter the listings.
The Software evaluates the keywords in a score based on impressions, costs and sales in the campaigns. Good converting keywords have 5/5 stripes.
The sponsored products target the exact buyers who are looking for the relevant keywords.
This increases your visibility, brings in fresh buyers, allows seasonal promotions and also improves product visibility.