Amazon’s SEO objective is to increase the chances of searchers clicking on your product listing and purchasing your product. To do so, you need to be on the first page of the Amazon SERPs.
Searchers won’t go to page 10 to buy something off Amazon, that is a fact.
In today’s blog post, we gathered up a few tips on how to optimize your listings for Amazon SEO:
1. Features
When it comes to the features of a product, they are displayed as bullet points right below the pricing information. Amazon does not allow listings without features anymore, so you might want your listings to give customers as much information as possible. This is a place to work on your title while using as many keywords as possible.
2. Product Descriptions
Your product description is where you can exploit your features. This is also where the listing is and where you have the most control over your information. Don’t stress on trying to repeat your keywords—this is where you want to put as much information as possible that will engage your possible customers. Ensure it is inviting, thorough, and easy to scan from beginning to end.
3. Category and Sub-Category
The category is a very important feature on Amazon because, once a customer enters into a category on the site, every other search that they perform will default into that category. Therefore, you want to make sure that you put your product in the most relevant and narrow category that you can.
4. Title
Your title is the most valuable part of your listing. Amazon knows that many shoppers only look at the title to make a decision on clicking on the listing. Therefore, a lot of weight is placed on this one area. Therefore, you want to make sure that you have your search query terms in the title. However, make note that repeating the keywords isn’t going to help your rankings. Your title should include:
- The Brand
- The Product Line
- The Material
- Key Feature
- Product Type
- Color Size
- Packaging/Quantity
That’s actually a lot of information to gather in one title. The key here, is the way you place them. You want to place your most relevant keywords first. Amazon recommends leading with the brand name. After that, you want to use your keywords as early in the title as possible. Get as many as you can in the 80 characters, while still trying to let the customers know what it is that you are selling.
5. Specifications
In the specifications the specifications part is where you need to list the physical details of the product, like size, color, weight, tech specs, etc.
6. Brand and Manufacturer Part Numbers
Make sure that you always include any brand names or manufacturer part numbers so that your product will show up when customers are searching for a particular brand or part.
Major Takeaways
There exist so many things to talk about selling on Amazon, that it all does not fit into one blog post. (Check here for more Amazon blog posts!)
At this point, now you should know a little more about Amazon’s A9 and have an understanding of how it works. The factors that go into Amazon SEO are quite different than other search engines, but with these tips and tactics, you can optimize your Amazon listings to help shoppers convert. In addition to Amazon SEO, there are also other ways to make sales and profit on the platform.
We hope you liked our post!
If you have any questions, please feel free to ask them in the comments section below.
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