While Google file names and image alt texts can be yet another keyword opportunity, the A9 doesn’t take this into consideration. So how exactly does a product image work with Amazon rankings?
Clear, attractive product photos will increase the chances of shoppers clicking on your listing, making it much more likely for you to close a sale. And this, in turn, will boost your A9 visibility because as I mentioned before, your conversion rate affects your position within Amazon search results.
Similar to titles and bullet points, there are also guidelines for images. And Amazon rewards those who follow these requirements by nudging them up in the search results.
Hence, write your own product descriptions from scratch—this will result in better rankings in search results.
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