52 articles · Writing since 2022
Black Friday is a unique opportunity to maximize your sales and gain market share by positioning your products. We will guide you through strategies to stand out as a seller on Amazon during Black Friday and how to use Amazon … Read More
Marc Marin 5 min read 
The A to Z Guarantee on Amazon is a resource that buyers can use when their shopping experience does not meet their expectations and they are unable to reach a direct resolution with the seller. In these situations, customers have … Read More
Retail media has become a transformative force in the advertising world, blending the power of e-commerce platforms with advanced marketing techniques. In this article, we’ll explore everything you need to know about retail media, from its definition and evolution to … Read More
Making smart decisions on Amazon starts with understanding your customers. The Amazon Brand Analytics Tool gives brand-registered sellers access to powerful data about how shoppers search, compare, and buy. This tool goes beyond basic metrics. It helps you uncover top-performing … Read More
Are you ready to take a leap in your Amazon marketing strategies? Then get ready to get to know Amazon Marketing Cloud (AMC)! In this guide, we will reveal the secrets of this tool that can completely change your experience … Read More
Amazon has introduced a new innovation on its platform: the “New Season” tag. This new functionality is designed to highlight products that have been recently launched, offering sellers a unique opportunity to increase their visibility and attract more potential buyers, … Read More
Amazon’s impressive track record in the advertising world Amazon has experienced a meteoric rise in the advertising business over the past eight years. If we compare the annual advertising costs of the big three players – Amazon, eBay and Alibaba … Read More
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Amazon continues to innovate and improve its delivery services to provide a better experience for its customers. Recently, the company announced the launch of its new local delivery programme called Amazon Hub Delivery, which aims to strengthen its last mile … Read More
Amazon continues to innovate the online shopping experience. Recently, it has introduced a new feature in its Sponsored Brand Ads that has generated a lot of buzz among sellers and shoppers. This unique feature is the display of the “Average … Read More
Amazon, has announced a major move that will directly affect products under $10. Starting 29 August, the company will eliminate the “Small and Light” programme, which was previously used by sellers for these items. Amazon stated its commitment to offer … Read More
With this new multiple BuyBox, available only in the Desktop version, Amazon significantly simplifies the purchasing process when you want to buy several products at once. Previously, if you wanted to buy multiple items on Amazon, you had to add … Read More
Robinhat, the brand that fills operating theatres and healthcare environments with colour, positions itself on Amazon with the help of Epinium and manages to increase turnover by 70% compared to before selling on Amazon. Robinhat’s philosophy has always been and … Read More
